Mars Hi Protein
Protein bars and wafersThe Mars Hi Protein brand is monitored in the Protein bars and wafers category.
The category leader is WK Dzik with a 37.46% share.
Its highest monthly share in the period shown, 14.68%, came in May 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase120.7 h(5 days)
Protein bars and wafers
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Cake
Milk and quark bars
Chocolates
Pralines, drops and candies
Chocolate bars and wafers
Gummies, drops, jellies, lollipops
0 h
77.2 h (3 days)
79.7 h (3 days)
86.9 h (4 days)
102 h (4 days)
113.3 h (5 days)
Median of the Sweets category: 117 h (5 days)
Protein bars and wafers
Cookies
Marshmallows in chocolate
Cereal bars
Plant-based sweets and snacks
120.7 h (5 days)
128.9 h (5 days)
131.3 h (5 days)
141.5 h (6 days)
163.5 h (7 days)
| Subcategory | RPR (%) |
|---|---|
| Milk and quark bars | 91% |
| Chocolates | 91% |
| Protein bars and wafers | 90% |
| Cookies | 90% |
| Cereal bars | 88% |
| Plant-based sweets and snacks | 88% |
| Gummies, drops, jellies, lollipops | 86% |
| Cake | 84% |
| Pralines, drops and candies | 84% |
| Chocolate bars and wafers | 84% |
| Marshmallows in chocolate | 83% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 100.00% |
| 2024-11-01T00:00:00 | 33.33% |
| 2024-12-01T00:00:00 | 22.93% |
| 2025-01-01T00:00:00 | 23.61% |
| 2025-02-01T00:00:00 | 38.64% |
| 2025-03-01T00:00:00 | 19.20% |
| 2025-04-01T00:00:00 | 21.00% |
| 2025-05-01T00:00:00 | 15.79% |
| 2025-06-01T00:00:00 | 12.60% |
| 2025-07-01T00:00:00 | 13.27% |
| 2025-08-01T00:00:00 | 11.22% |
| 2025-09-01T00:00:00 | 12.52% |
| 2025-10-01T00:00:00 | 17.38% |
| 2025-11-01T00:00:00 | 16.05% |
| 2025-12-01T00:00:00 | 17.96% |
| 2026-01-01T00:00:00 | 29.62% |
| 2026-02-01T00:00:00 | 35.81% |
| 2026-03-01T00:00:00 | 23.00% |
| 2026-04-01T00:00:00 | 26.40% |
| 2026-05-01T00:00:00 | 21.61% |
| 2026-06-01T00:00:00 | 13.98% |
| 2026-07-01T00:00:00 | 30.77% |
| 2026-08-01T00:00:00 | 0.00% |
| 2026-09-01T00:00:00 | 0.00% |
-100.00%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Protein bars and wafers with the brandAll additions Protein bars and wafers
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 143 | 143 |
| 2024-11-01T00:00:00 | 181 | 543 |
| 2024-12-01T00:00:00 | 86 | 375 |
| 2025-01-01T00:00:00 | 144 | 610 |
| 2025-02-01T00:00:00 | 279 | 722 |
| 2025-03-01T00:00:00 | 134 | 698 |
| 2025-04-01T00:00:00 | 139 | 662 |
| 2025-05-01T00:00:00 | 111 | 703 |
| 2025-06-01T00:00:00 | 79 | 627 |
| 2025-07-01T00:00:00 | 82 | 618 |
| 2025-08-01T00:00:00 | 83 | 740 |
| 2025-09-01T00:00:00 | 93 | 743 |
| 2025-10-01T00:00:00 | 97 | 558 |
| 2025-11-01T00:00:00 | 108 | 673 |
| 2025-12-01T00:00:00 | 72 | 401 |
| 2026-01-01T00:00:00 | 247 | 834 |
| 2026-02-01T00:00:00 | 270 | 754 |
| 2026-03-01T00:00:00 | 195 | 848 |
| 2026-04-01T00:00:00 | 241 | 913 |
| 2026-05-01T00:00:00 | 218 | 1009 |
| 2026-06-01T00:00:00 | 213 | 1524 |
| 2026-07-01T00:00:00 | 176 | 572 |
| 2026-08-01T00:00:00 | 228 | 0 |
| 2026-09-01T00:00:00 | 522 | 0 |
Additions of a product from category Protein bars and wafers
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Protein bars and wafers
Number of additions Protein bars and wafers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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