Cookies
The “Cookies” subcategory includes 25 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cookies – shopping list additions
455 403in Sep '25–Aug '26
↑ 53% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/8
of 8 subcategoriesOrganic additions
89.3%
Ads 0.2% | Leaflets 10.5%1. “Cookies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cookies | Chocolates | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 19605 | 23514 | 25396 | 11441 | 10709 | 4930 | 2165 | 67 |
| Oct '25 | 23475 | 31712 | 24201 | 21139 | 11809 | 4742 | 1805 | 72 |
| Nov '25 | 25737 | 32190 | 20620 | 12445 | 10619 | 4910 | 872 | 69 |
| Dec '25 | 44987 | 52286 | 16514 | 23705 | 8701 | 6122 | 653 | 184 |
| Jan '26 | 24166 | 30578 | 23840 | 23638 | 10898 | 8315 | 1008 | 197 |
| Feb '26 | 22749 | 37585 | 33644 | 22932 | 10900 | 6562 | 893 | 132 |
| Mar '26 | 26634 | 36739 | 23363 | 31683 | 14672 | 8065 | 832 | 206 |
| Apr '26 | 29077 | 33660 | 21713 | 17598 | 12067 | 7727 | 832 | 85 |
| May '26 | 26211 | 28834 | 22594 | 34311 | 14347 | 16824 | 1124 | 134 |
| Jun '26 | 43325 | 37652 | 37808 | 34593 | 17700 | 11710 | 1238 | 176 |
| Jul '26 | 84785 | 72498 | 53478 | 29213 | 22086 | 14093 | 1659 | 152 |
| Aug '26 | 84652 | 99682 | 79222 | 31583 | 23121 | 14558 | 2013 | 123 |
Cookies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cookies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 71 |
| Mar | 79 |
| Apr | 90 |
| May | 79 |
| Jun | 100 |
| Jul | 171 |
| Aug | 169 |
| Sep | 61 |
| Oct | 73 |
| Nov | 86 |
| Dec | 144 |
Cookies grew year over year, but its relative pace cannot be placed: over the 12-month window, 455,403 additions, with 53.0% year over year. No precomputed growth comparison with the other subcategories is supplied.
2. How do Poles plan to buy in the “Cookies” subcategory?
SourcesCookies – source mix
| Sources | Value |
|---|---|
| From leaflets | 47861 |
| From ads | 834 |
| Organic | 406708 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cookies | 10.51 | 0.18 | 89.31 |
| Chocolates | 5.44 | 13.04 | 81.52 |
| Bars | 8.17 | 14.1 | 77.73 |
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
| Cake | 40.39 | 0 | 59.61 |
Cookies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 235 | 32 | 19338 |
| Oct '25 | 231 | 55 | 23189 |
| Nov '25 | 241 | 31 | 25465 |
| Dec '25 | 262 | 186 | 44539 |
| Jan '26 | 477 | 22 | 23667 |
| Feb '26 | 1668 | 18 | 21063 |
| Mar '26 | 2576 | 27 | 24031 |
| Apr '26 | 3950 | 217 | 24910 |
| May '26 | 5002 | 31 | 21178 |
| Jun '26 | 4875 | 59 | 38391 |
| Jul '26 | 14450 | 72 | 70263 |
| Aug '26 | 13894 | 84 | 70674 |
Brands from the “Cookies” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bonitki | 32487 | 9 | 5858 |
| Delicje | 2824 | 0 | 12895 |
| Familijne | 11856 | 0 | 2890 |
| Jeżyki | 3859 | 0 | 5590 |
| Oreo | 2967 | 57 | 6421 |
| Milka | 3277 | 1 | 2919 |
| Pieguski | 1058 | 0 | 4409 |
| Krakuski | 2712 | 0 | 2729 |
| Dr. Gerard | 1573 | 0 | 2697 |
| HIT | 1790 | 0 | 1500 |
Organic additions dominate Cookies, while advertising is underused: across the reporting window, organic additions accounted for 89.3%, leaflet-driven additions for 10.5%, and ad-driven additions for 0.2%. The organic share was higher than in all seven other subcategories, including subcategory Gummies, where it was 87.8%. The ad share was lower than in all seven other subcategories.
