Cookies
The “Cookies” subcategory includes 25 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cookies – shopping list additions
402 205in Nov '25–Oct '26
↑ 27.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/8
of 8 subcategoriesOrganic additions
89.2%
Ads 0.2% | Leaflets 10.6%1. “Cookies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cookies | Chocolates | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 23613 | 32190 | 13912 | 10341 | 8066 | 4910 | 872 | 69 |
| Dec '25 | 36656 | 52286 | 11086 | 19020 | 8795 | 6122 | 653 | 184 |
| Jan '26 | 18837 | 30578 | 16793 | 12158 | 11404 | 8315 | 1008 | 197 |
| Feb '26 | 26063 | 37585 | 29288 | 15365 | 13014 | 6562 | 893 | 132 |
| Mar '26 | 28391 | 36739 | 16609 | 13255 | 13152 | 8065 | 832 | 206 |
| Apr '26 | 30254 | 33660 | 15888 | 10467 | 11176 | 7727 | 832 | 85 |
| May '26 | 27319 | 28834 | 17140 | 15569 | 13449 | 16824 | 1124 | 134 |
| Jun '26 | 35929 | 37652 | 27189 | 14055 | 17638 | 11710 | 1238 | 176 |
| Jul '26 | 47351 | 72498 | 38297 | 16300 | 19389 | 14093 | 1659 | 152 |
| Aug '26 | 38892 | 99682 | 48846 | 16769 | 24146 | 14558 | 2013 | 123 |
| Sep '26 | 41054 | 87639 | 48170 | 19922 | 19536 | 15375 | 2682 | 220 |
| Oct '26 | 47846 | 103692 | 69162 | 42741 | 26886 | 17707 | 2226 | 201 |
Cookies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cookies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 72 |
| Feb | 82 |
| Mar | 89 |
| Apr | 101 |
| May | 87 |
| Jun | 97 |
| Jul | 116 |
| Aug | 105 |
| Sep | 107 |
| Oct | 121 |
| Nov | 87 |
| Dec | 137 |
Cookies have the slowest growth among the comparable subcategories: from November 2025 to October 2026, Cookies were added to shopping lists in the Listonic and Moja Gazetka apps 402,205 times, and the number of additions rose 27.9% year over year. By number of additions, Cookies ranked second out of eight in Sweets. From November 2025 to October 2026, Bonitki was the most-added brand, with 46,230 additions, followed by Delicje and Familijne. The seasonal index peaks in December at 137 and reaches its low in January at 72.
2. How do Poles plan to buy in the “Cookies” subcategory?
SourcesCookies – source mix
| Sources | Value |
|---|---|
| From leaflets | 42711 |
| From ads | 730 |
| Organic | 358764 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cookies | 10.62 | 0.18 | 89.2 |
| Chocolates | 7.78 | 10.75 | 81.47 |
| Bars | 8.14 | 15.15 | 76.71 |
| Pralines, drops and candies | 7.28 | 7.59 | 85.13 |
| Gummies, drops, jellies, lollipops | 9.64 | 2.14 | 88.22 |
| Marshmallows in chocolate | 19.15 | 7.89 | 72.96 |
| Plant-based sweets and snacks | 24.31 | 0.29 | 75.4 |
| Cake | 40.23 | 0 | 59.77 |
Cookies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 233 | 24 | 23356 |
| Dec '25 | 223 | 165 | 36268 |
| Jan '26 | 873 | 18 | 17946 |
| Feb '26 | 5560 | 24 | 20479 |
| Mar '26 | 6017 | 23 | 22351 |
| Apr '26 | 6155 | 205 | 23894 |
| May '26 | 6775 | 34 | 20510 |
| Jun '26 | 4645 | 39 | 31245 |
| Jul '26 | 3909 | 47 | 43395 |
| Aug '26 | 2599 | 40 | 36253 |
| Sep '26 | 2886 | 97 | 38071 |
| Oct '26 | 2836 | 14 | 44996 |
Cookies rely primarily on organic additions: from November 2025 to October 2026, organic additions accounted for 89.2%, leaflet additions for 10.6%, and ad-driven additions totaled 730. The organic share is the highest among the comparable subcategories.
