Cake
The “Cake” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cake – shopping list additions
1 879in Nov '25–Oct '26
↑ 73.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
8/8
of 8 subcategoriesOrganic additions
59.8%
Ads 0% | Leaflets 40.2%1. “Cake” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cake | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 69 | 32190 | 23613 | 13912 | 10341 | 8066 | 4910 | 872 |
| Dec '25 | 184 | 52286 | 36656 | 11086 | 19020 | 8795 | 6122 | 653 |
| Jan '26 | 197 | 30578 | 18837 | 16793 | 12158 | 11404 | 8315 | 1008 |
| Feb '26 | 132 | 37585 | 26063 | 29288 | 15365 | 13014 | 6562 | 893 |
| Mar '26 | 206 | 36739 | 28391 | 16609 | 13255 | 13152 | 8065 | 832 |
| Apr '26 | 85 | 33660 | 30254 | 15888 | 10467 | 11176 | 7727 | 832 |
| May '26 | 134 | 28834 | 27319 | 17140 | 15569 | 13449 | 16824 | 1124 |
| Jun '26 | 176 | 37652 | 35929 | 27189 | 14055 | 17638 | 11710 | 1238 |
| Jul '26 | 152 | 72498 | 47351 | 38297 | 16300 | 19389 | 14093 | 1659 |
| Aug '26 | 123 | 99682 | 38892 | 48846 | 16769 | 24146 | 14558 | 2013 |
| Sep '26 | 220 | 87639 | 41054 | 48170 | 19922 | 19536 | 15375 | 2682 |
| Oct '26 | 201 | 103692 | 47846 | 69162 | 42741 | 26886 | 17707 | 2226 |
Cake – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cake – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 122 |
| Feb | 87 |
| Mar | 113 |
| Apr | 67 |
| May | 82 |
| Jun | 128 |
| Jul | 79 |
| Aug | 63 |
| Sep | 116 |
| Oct | 111 |
| Nov | 70 |
| Dec | 162 |
Cake is growing faster than three of the seven comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 1,879 times, and the number of additions rose 73.2% year over year. Over the same period, Cake had the fewest additions among the eight subcategories in Sweets. Wedel was the most frequently added brand from November 2025 to October 2026, with 1,859 additions, followed by dr Gerard and Kopernik.
2. How do Poles plan to buy in the “Cake” subcategory?
SourcesCake – source mix
| Sources | Value |
|---|---|
| From leaflets | 756 |
| From ads | 0 |
| Organic | 1123 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cake | 40.23 | 0 | 59.77 |
| Chocolates | 7.78 | 10.75 | 81.47 |
| Cookies | 10.62 | 0.18 | 89.2 |
| Bars | 8.14 | 15.15 | 76.71 |
| Pralines, drops and candies | 7.28 | 7.59 | 85.13 |
| Gummies, drops, jellies, lollipops | 9.64 | 2.14 | 88.22 |
| Marshmallows in chocolate | 19.15 | 7.89 | 72.96 |
| Plant-based sweets and snacks | 24.31 | 0.29 | 75.4 |
Cake – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 16 | 0 | 53 |
| Dec '25 | 45 | 0 | 139 |
| Jan '26 | 121 | 0 | 76 |
| Feb '26 | 57 | 0 | 75 |
| Mar '26 | 141 | 0 | 65 |
| Apr '26 | 33 | 0 | 52 |
| May '26 | 78 | 0 | 56 |
| Jun '26 | 82 | 0 | 94 |
| Jul '26 | 25 | 0 | 127 |
| Aug '26 | 11 | 0 | 112 |
| Sep '26 | 91 | 0 | 129 |
| Oct '26 | 56 | 0 | 145 |
Organic additions are the primary source, while advertising remains an unused channel: from November 2025 to October 2026, organic additions accounted for 59.8%, leaflet additions for 40.2%, and ads generated 0 additions. Over the same period, the share of ad-driven additions was the lowest among the comparable subcategories.
