Chocolates
The “Chocolates” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Chocolates – shopping list additions
516 930in Sep '25–Aug '26
↑ 52.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/8
of 8 subcategoriesOrganic additions
81.5%
Ads 13% | Leaflets 5.4%1. “Chocolates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 23514 | 19605 | 25396 | 11441 | 10709 | 4930 | 2165 | 67 |
| Oct '25 | 31712 | 23475 | 24201 | 21139 | 11809 | 4742 | 1805 | 72 |
| Nov '25 | 32190 | 25737 | 20620 | 12445 | 10619 | 4910 | 872 | 69 |
| Dec '25 | 52286 | 44987 | 16514 | 23705 | 8701 | 6122 | 653 | 184 |
| Jan '26 | 30578 | 24166 | 23840 | 23638 | 10898 | 8315 | 1008 | 197 |
| Feb '26 | 37585 | 22749 | 33644 | 22932 | 10900 | 6562 | 893 | 132 |
| Mar '26 | 36739 | 26634 | 23363 | 31683 | 14672 | 8065 | 832 | 206 |
| Apr '26 | 33660 | 29077 | 21713 | 17598 | 12067 | 7727 | 832 | 85 |
| May '26 | 28834 | 26211 | 22594 | 34311 | 14347 | 16824 | 1124 | 134 |
| Jun '26 | 37652 | 43325 | 37808 | 34593 | 17700 | 11710 | 1238 | 176 |
| Jul '26 | 72498 | 84785 | 53478 | 29213 | 22086 | 14093 | 1659 | 152 |
| Aug '26 | 99682 | 84652 | 79222 | 31583 | 23121 | 14558 | 2013 | 123 |
Chocolates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Chocolates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 92 |
| Mar | 90 |
| Apr | 94 |
| May | 80 |
| Jun | 79 |
| Jul | 131 |
| Aug | 170 |
| Sep | 65 |
| Oct | 85 |
| Nov | 90 |
| Dec | 138 |
Chocolates grew, but its pace cannot be compared with the other subcategories: over the 12-month window, the subcategory recorded 516,930 additions at 52.7% year over year. The available data does not provide a precomputed comparison of growth pace against the other subcategories.
2. How do Poles plan to buy in the “Chocolates” subcategory?
SourcesChocolates – source mix
| Sources | Value |
|---|---|
| From leaflets | 28098 |
| From ads | 67396 |
| Organic | 421436 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Chocolates | 5.44 | 13.04 | 81.52 |
| Cookies | 10.51 | 0.18 | 89.31 |
| Bars | 8.17 | 14.1 | 77.73 |
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
| Cake | 40.39 | 0 | 59.61 |
Chocolates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 152 | 888 | 22474 |
| Oct '25 | 168 | 1846 | 29698 |
| Nov '25 | 315 | 1576 | 30299 |
| Dec '25 | 288 | 5301 | 46697 |
| Jan '26 | 2186 | 876 | 27516 |
| Feb '26 | 3550 | 7248 | 26787 |
| Mar '26 | 4133 | 2757 | 29849 |
| Apr '26 | 1926 | 3010 | 28724 |
| May '26 | 3575 | 3762 | 21497 |
| Jun '26 | 1944 | 3729 | 31979 |
| Jul '26 | 4922 | 6159 | 61417 |
| Aug '26 | 4939 | 30244 | 64499 |
Brands from the “Chocolates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kinder Chocolate | 4970 | 49282 | 3126 |
| Milka | 14245 | 23803 | 8544 |
| Wedel | 8966 | 9 | 7992 |
| Lindt | 5545 | 4196 | 3244 |
| Nussbeisser | 5941 | 0 | 1719 |
| Wawel | 2514 | 0 | 994 |
| Goplana | 1066 | 0 | 650 |
| Ritter Sport | 1216 | 0 | 287 |
| Roshen | 458 | 754 | 84 |
| Schogetten | 607 | 0 | 162 |
Chocolates is primarily organic and has higher ad reliance than most other subcategories: across the same 12-month window, organic additions represented 81.5%, ads 13.0%, and leaflets 5.4% of the total. The organic share was higher than in five and lower than in two of the seven other subcategories, with the nearest higher share in the subcategory Cookies and the nearest lower share in the subcategory Bars. The ad share was higher than in five and lower than in two of the other subcategories.
