Chocolates
The “Chocolates” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Chocolates – shopping list additions
653 035in Nov '25–Oct '26
↑ 91.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/8
of 8 subcategoriesOrganic additions
81.5%
Ads 10.8% | Leaflets 7.8%1. “Chocolates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 32190 | 23613 | 13912 | 10341 | 8066 | 4910 | 872 | 69 |
| Dec '25 | 52286 | 36656 | 11086 | 19020 | 8795 | 6122 | 653 | 184 |
| Jan '26 | 30578 | 18837 | 16793 | 12158 | 11404 | 8315 | 1008 | 197 |
| Feb '26 | 37585 | 26063 | 29288 | 15365 | 13014 | 6562 | 893 | 132 |
| Mar '26 | 36739 | 28391 | 16609 | 13255 | 13152 | 8065 | 832 | 206 |
| Apr '26 | 33660 | 30254 | 15888 | 10467 | 11176 | 7727 | 832 | 85 |
| May '26 | 28834 | 27319 | 17140 | 15569 | 13449 | 16824 | 1124 | 134 |
| Jun '26 | 37652 | 35929 | 27189 | 14055 | 17638 | 11710 | 1238 | 176 |
| Jul '26 | 72498 | 47351 | 38297 | 16300 | 19389 | 14093 | 1659 | 152 |
| Aug '26 | 99682 | 38892 | 48846 | 16769 | 24146 | 14558 | 2013 | 123 |
| Sep '26 | 87639 | 41054 | 48170 | 19922 | 19536 | 15375 | 2682 | 220 |
| Oct '26 | 103692 | 47846 | 69162 | 42741 | 26886 | 17707 | 2226 | 201 |
Chocolates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Chocolates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 73 |
| Feb | 80 |
| Mar | 77 |
| Apr | 81 |
| May | 69 |
| Jun | 68 |
| Jul | 112 |
| Aug | 146 |
| Sep | 134 |
| Oct | 163 |
| Nov | 78 |
| Dec | 119 |
Chocolates are growing faster than six of the seven comparable subcategories: from November 2025 to October 2026, Chocolates was added to shopping lists in the Listonic and Moja Gazetka apps 653,035 times. Over that period, the number of additions was 91.3% higher than a year earlier. Chocolates had the most additions of the eight subcategories in Sweets. The seasonal index peaked in October at 163 and hit a low of 68 in June. From November 2025 to October 2026, the most frequently added brand was Kinder Chocolate (58,782 additions), followed by Milka and Wedel.
2. How do Poles plan to buy in the “Chocolates” subcategory?
SourcesChocolates – source mix
| Sources | Value |
|---|---|
| From leaflets | 50827 |
| From ads | 70175 |
| Organic | 532033 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Chocolates | 7.78 | 10.75 | 81.47 |
| Cookies | 10.62 | 0.18 | 89.2 |
| Bars | 8.14 | 15.15 | 76.71 |
| Pralines, drops and candies | 7.28 | 7.59 | 85.13 |
| Gummies, drops, jellies, lollipops | 9.64 | 2.14 | 88.22 |
| Marshmallows in chocolate | 19.15 | 7.89 | 72.96 |
| Plant-based sweets and snacks | 24.31 | 0.29 | 75.4 |
| Cake | 40.23 | 0 | 59.77 |
Chocolates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 315 | 1576 | 30299 |
| Dec '25 | 288 | 5301 | 46697 |
| Jan '26 | 2186 | 876 | 27516 |
| Feb '26 | 3550 | 7248 | 26787 |
| Mar '26 | 4133 | 2757 | 29849 |
| Apr '26 | 1926 | 3010 | 28724 |
| May '26 | 3575 | 3762 | 21497 |
| Jun '26 | 1944 | 3729 | 31979 |
| Jul '26 | 4922 | 6159 | 61417 |
| Aug '26 | 4939 | 30244 | 64499 |
| Sep '26 | 11140 | 3227 | 73272 |
| Oct '26 | 11909 | 2286 | 89497 |
Organic additions dominate the source mix: from November 2025 to October 2026, they accounted for 81.5% of additions, compared with 10.8% for ad-driven additions and 7.8% for leaflet-driven additions. Over the same period, Chocolates had a higher organic share than five of the seven comparable subcategories.
