Pralines, drops and candies
The “Pralines, drops and candies” subcategory includes 26 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Pralines, drops and candies – shopping list additions
294 281in Sep '25–Aug '26
↑ 106.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/8
of 8 subcategoriesOrganic additions
67.3%
Ads 9.3% | Leaflets 23.4%1. “Pralines, drops and candies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Pralines, drops and candies | Chocolates | Cookies | Bars | Gummies, drops, jellies, lollipops | Marshmallows in chocolate | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 11441 | 23514 | 19605 | 25396 | 10709 | 4930 | 2165 | 67 |
| Oct '25 | 21139 | 31712 | 23475 | 24201 | 11809 | 4742 | 1805 | 72 |
| Nov '25 | 12445 | 32190 | 25737 | 20620 | 10619 | 4910 | 872 | 69 |
| Dec '25 | 23705 | 52286 | 44987 | 16514 | 8701 | 6122 | 653 | 184 |
| Jan '26 | 23638 | 30578 | 24166 | 23840 | 10898 | 8315 | 1008 | 197 |
| Feb '26 | 22932 | 37585 | 22749 | 33644 | 10900 | 6562 | 893 | 132 |
| Mar '26 | 31683 | 36739 | 26634 | 23363 | 14672 | 8065 | 832 | 206 |
| Apr '26 | 17598 | 33660 | 29077 | 21713 | 12067 | 7727 | 832 | 85 |
| May '26 | 34311 | 28834 | 26211 | 22594 | 14347 | 16824 | 1124 | 134 |
| Jun '26 | 34593 | 37652 | 43325 | 37808 | 17700 | 11710 | 1238 | 176 |
| Jul '26 | 29213 | 72498 | 84785 | 53478 | 22086 | 14093 | 1659 | 152 |
| Aug '26 | 31583 | 99682 | 84652 | 79222 | 23121 | 14558 | 2013 | 123 |
Pralines, drops and candies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Pralines, drops and candies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 91 |
| Mar | 119 |
| Apr | 81 |
| May | 133 |
| Jun | 121 |
| Jul | 102 |
| Aug | 111 |
| Sep | 55 |
| Oct | 106 |
| Nov | 68 |
| Dec | 118 |
Pralines, drops and candies grew year over year: the subcategory recorded 294,281 additions over 12 months with a 106.6% year-over-year increase. Its pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Pralines, drops and candies” subcategory?
SourcesPralines, drops and candies – source mix
| Sources | Value |
|---|---|
| From leaflets | 68837 |
| From ads | 27348 |
| Organic | 198096 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Pralines, drops and candies | 23.39 | 9.29 | 67.32 |
| Chocolates | 5.44 | 13.04 | 81.52 |
| Cookies | 10.51 | 0.18 | 89.31 |
| Bars | 8.17 | 14.1 | 77.73 |
| Gummies, drops, jellies, lollipops | 9.77 | 2.44 | 87.79 |
| Marshmallows in chocolate | 17.24 | 9.65 | 73.11 |
| Plant-based sweets and snacks | 20.58 | 16.63 | 62.79 |
| Cake | 40.39 | 0 | 59.61 |
Pralines, drops and candies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 81 | 1502 | 9858 |
| Oct '25 | 238 | 84 | 20817 |
| Nov '25 | 170 | 89 | 12186 |
| Dec '25 | 426 | 1430 | 21849 |
| Jan '26 | 8239 | 2727 | 12672 |
| Feb '26 | 10301 | 649 | 11982 |
| Mar '26 | 15294 | 1476 | 14913 |
| Apr '26 | 5342 | 2 | 12254 |
| May '26 | 10787 | 10628 | 12896 |
| Jun '26 | 6866 | 8277 | 19450 |
| Jul '26 | 5211 | 401 | 23601 |
| Aug '26 | 5882 | 83 | 25618 |
Brands from the “Pralines, drops and candies” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kinder | 19441 | 27479 | 43944 |
| Merci | 9637 | 3444 | 10741 |
| Raffaello | 8446 | 1904 | 9280 |
| Lindt Lindor | 6770 | 735 | 3681 |
| Toffifee | 5285 | 918 | 2629 |
| Michałki | 2733 | 0 | 6053 |
| Ferrero Rocher | 3967 | 1 | 1478 |
| M&M's | 1709 | 9 | 2663 |
| Mieszanka Krakowska | 1388 | 0 | 1247 |
| Wedel | 1704 | 3 | 548 |
Organic additions dominate, while advertising is underused: across the 12-month window, organic additions accounted for 67.3%, compared with 23.4% from leaflets and 9.3% from ads. The organic share was lower than in five of the seven other subcategories, including subcategory Marshmallows in chocolate at 73.1%, and higher than in two, including subcategory Plant-based sweets and snacks at 62.8%. The advertising share was lower than in four of the seven other subcategories, placing this channel below most other subcategories.
