Marshmallows in chocolate
The “Marshmallows in chocolate” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Marshmallows in chocolate – shopping list additions
131 968in Nov '25–Oct '26
↑ 115.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
6/8
of 8 subcategoriesOrganic additions
73%
Ads 7.9% | Leaflets 19.2%1. “Marshmallows in chocolate” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Marshmallows in chocolate | Chocolates | Cookies | Bars | Pralines, drops and candies | Gummies, drops, jellies, lollipops | Plant-based sweets and snacks | Cake |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 4910 | 32190 | 23613 | 13912 | 10341 | 8066 | 872 | 69 |
| Dec '25 | 6122 | 52286 | 36656 | 11086 | 19020 | 8795 | 653 | 184 |
| Jan '26 | 8315 | 30578 | 18837 | 16793 | 12158 | 11404 | 1008 | 197 |
| Feb '26 | 6562 | 37585 | 26063 | 29288 | 15365 | 13014 | 893 | 132 |
| Mar '26 | 8065 | 36739 | 28391 | 16609 | 13255 | 13152 | 832 | 206 |
| Apr '26 | 7727 | 33660 | 30254 | 15888 | 10467 | 11176 | 832 | 85 |
| May '26 | 16824 | 28834 | 27319 | 17140 | 15569 | 13449 | 1124 | 134 |
| Jun '26 | 11710 | 37652 | 35929 | 27189 | 14055 | 17638 | 1238 | 176 |
| Jul '26 | 14093 | 72498 | 47351 | 38297 | 16300 | 19389 | 1659 | 152 |
| Aug '26 | 14558 | 99682 | 38892 | 48846 | 16769 | 24146 | 2013 | 123 |
| Sep '26 | 15375 | 87639 | 41054 | 48170 | 19922 | 19536 | 2682 | 220 |
| Oct '26 | 17707 | 103692 | 47846 | 69162 | 42741 | 26886 | 2226 | 201 |
Marshmallows in chocolate – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Marshmallows in chocolate – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 70 |
| Mar | 82 |
| Apr | 80 |
| May | 136 |
| Jun | 106 |
| Jul | 117 |
| Aug | 120 |
| Sep | 126 |
| Oct | 139 |
| Nov | 63 |
| Dec | 76 |
Marshmallows in chocolate is the fastest-growing of the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 131,968 times. From November 2025 to October 2026, growth was 115.2% year over year. By number of additions, it ranked sixth among the eight subcategories in Sweets. The seasonal peak came in October (index 139), and the trough in November (63). The most-added brand from November 2025 to October 2026 was Wedel (10,999 additions), followed by Milka and Goplana.
2. How do Poles plan to buy in the “Marshmallows in chocolate” subcategory?
SourcesMarshmallows in chocolate – source mix
| Sources | Value |
|---|---|
| From leaflets | 25272 |
| From ads | 10407 |
| Organic | 96289 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Marshmallows in chocolate | 19.15 | 7.89 | 72.96 |
| Chocolates | 7.78 | 10.75 | 81.47 |
| Cookies | 10.62 | 0.18 | 89.2 |
| Bars | 8.14 | 15.15 | 76.71 |
| Pralines, drops and candies | 7.28 | 7.59 | 85.13 |
| Gummies, drops, jellies, lollipops | 9.64 | 2.14 | 88.22 |
| Plant-based sweets and snacks | 24.31 | 0.29 | 75.4 |
| Cake | 40.23 | 0 | 59.77 |
Marshmallows in chocolate – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 76 | 95 | 4739 |
| Dec '25 | 103 | 81 | 5938 |
| Jan '26 | 3162 | 5 | 5148 |
| Feb '26 | 1571 | 747 | 4244 |
| Mar '26 | 3159 | 0 | 4906 |
| Apr '26 | 2161 | 307 | 5259 |
| May '26 | 3043 | 8781 | 5000 |
| Jun '26 | 2214 | 344 | 9152 |
| Jul '26 | 1463 | 15 | 12615 |
| Aug '26 | 1672 | 8 | 12878 |
| Sep '26 | 2806 | 16 | 12553 |
| Oct '26 | 3842 | 8 | 13857 |
Marshmallows in chocolate relies primarily on organic additions: from November 2025 to October 2026, these accounted for 73.0%, while leaflet-driven additions accounted for 19.2% and ad-driven additions for 7.9%. The organic share was higher than in six of the seven comparable subcategories.
