Cereal bars
The “Cereal bars” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cereal bars – shopping list additions
8 646in Nov '25–Oct '26
↑ 47.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
84.4%
Ads 0.1% | Leaflets 15.4%1. “Cereal bars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cereal bars | Chocolate bars and wafers | Milk and quark bars | Protein bars and wafers |
|---|---|---|---|---|
| Nov '25 | 374 | 11557 | 1289 | 692 |
| Dec '25 | 255 | 9315 | 1020 | 496 |
| Jan '26 | 493 | 13188 | 1454 | 1658 |
| Feb '26 | 572 | 25868 | 1306 | 1542 |
| Mar '26 | 603 | 12662 | 1641 | 1703 |
| Apr '26 | 525 | 12856 | 1494 | 1013 |
| May '26 | 623 | 13134 | 1709 | 1674 |
| Jun '26 | 923 | 21420 | 2175 | 2671 |
| Jul '26 | 806 | 32833 | 2580 | 2078 |
| Aug '26 | 1006 | 43033 | 2755 | 2052 |
| Sep '26 | 1246 | 40229 | 4553 | 2142 |
| Oct '26 | 1220 | 61442 | 4257 | 2243 |
Cereal bars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cereal bars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 84 |
| Mar | 98 |
| Apr | 81 |
| May | 97 |
| Jun | 117 |
| Jul | 106 |
| Aug | 126 |
| Sep | 155 |
| Oct | 139 |
| Nov | 70 |
| Dec | 41 |
Cereal bars are growing faster than one of the three comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 8,646 times, 47.4% more than a year earlier. By number of additions, they were the smallest of the four subcategories in Bars. Vitanella was the most-added brand during that period, with 1,894 additions, followed by Nesquick and BA!. The seasonal index peaks at 155 in September and reaches its low of 41 in December.
2. How do Poles plan to buy in the “Cereal bars” subcategory?
SourcesCereal bars – source mix
| Sources | Value |
|---|---|
| From leaflets | 1334 |
| From ads | 11 |
| Organic | 7301 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cereal bars | 15.43 | 0.13 | 84.44 |
| Chocolate bars and wafers | 6.66 | 17.65 | 75.69 |
| Milk and quark bars | 26.77 | 0.11 | 73.12 |
| Protein bars and wafers | 2.56 | 4.17 | 93.27 |
Cereal bars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 0 | 374 |
| Dec '25 | 1 | 0 | 254 |
| Jan '26 | 83 | 0 | 410 |
| Feb '26 | 105 | 1 | 466 |
| Mar '26 | 180 | 2 | 421 |
| Apr '26 | 128 | 0 | 397 |
| May '26 | 160 | 0 | 463 |
| Jun '26 | 185 | 0 | 738 |
| Jul '26 | 64 | 3 | 739 |
| Aug '26 | 154 | 2 | 850 |
| Sep '26 | 161 | 3 | 1082 |
| Oct '26 | 113 | 0 | 1107 |
Advertising is an unused channel for Cereal bars: from November 2025 to October 2026, there were 11 ad-driven additions. Over the same period, organic additions accounted for 84.4%, while leaflet-driven additions made up 15.4%; the share from advertising was lower than in two of the three comparable subcategories.
