Milk and quark bars
The “Milk and quark bars” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Milk and quark bars – shopping list additions
26 233in Nov '25–Oct '26
↑ 40.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/4
of 4 subcategoriesOrganic additions
73.1%
Ads 0.1% | Leaflets 26.8%1. “Milk and quark bars” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Milk and quark bars | Chocolate bars and wafers | Protein bars and wafers | Cereal bars |
|---|---|---|---|---|
| Nov '25 | 1289 | 11557 | 692 | 374 |
| Dec '25 | 1020 | 9315 | 496 | 255 |
| Jan '26 | 1454 | 13188 | 1658 | 493 |
| Feb '26 | 1306 | 25868 | 1542 | 572 |
| Mar '26 | 1641 | 12662 | 1703 | 603 |
| Apr '26 | 1494 | 12856 | 1013 | 525 |
| May '26 | 1709 | 13134 | 1674 | 623 |
| Jun '26 | 2175 | 21420 | 2671 | 923 |
| Jul '26 | 2580 | 32833 | 2078 | 806 |
| Aug '26 | 2755 | 43033 | 2052 | 1006 |
| Sep '26 | 4553 | 40229 | 2142 | 1246 |
| Oct '26 | 4257 | 61442 | 2243 | 1220 |
Milk and quark bars – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Milk and quark bars – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 73 |
| Mar | 145 |
| Apr | 113 |
| May | 78 |
| Jun | 82 |
| Jul | 92 |
| Aug | 103 |
| Sep | 156 |
| Oct | 154 |
| Nov | 71 |
| Dec | 55 |
This subcategory has the slowest growth among the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 26,233 times. Over that period, the number of additions was 40.5% higher than a year earlier. By number of additions, Milk and quark bars ranked second among the four subcategories in Bars. The most frequently added brand from November 2025 to October 2026 was Kinder Mleczna Kanapka (6,325 additions), followed by Milky Way and Kinder Pingui.
2. How do Poles plan to buy in the “Milk and quark bars” subcategory?
SourcesMilk and quark bars – source mix
| Sources | Value |
|---|---|
| From leaflets | 7023 |
| From ads | 30 |
| Organic | 19180 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Milk and quark bars | 26.77 | 0.11 | 73.12 |
| Chocolate bars and wafers | 6.66 | 17.65 | 75.69 |
| Protein bars and wafers | 2.56 | 4.17 | 93.27 |
| Cereal bars | 15.43 | 0.13 | 84.44 |
Milk and quark bars – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 304 | 1 | 984 |
| Dec '25 | 235 | 0 | 785 |
| Jan '26 | 322 | 0 | 1132 |
| Feb '26 | 326 | 0 | 980 |
| Mar '26 | 563 | 1 | 1077 |
| Apr '26 | 531 | 2 | 961 |
| May '26 | 819 | 0 | 890 |
| Jun '26 | 648 | 0 | 1527 |
| Jul '26 | 419 | 6 | 2155 |
| Aug '26 | 491 | 10 | 2254 |
| Sep '26 | 1426 | 6 | 3121 |
| Oct '26 | 939 | 4 | 3314 |
Ads are an unused channel in this subcategory: from November 2025 to October 2026, there were 30 ad-driven additions. Over that period, organic additions accounted for 73.1% and leaflet-driven additions for 26.8%; the advertising share was the lowest among the comparable subcategories.
