Search for brands

Kit Kat

Name: Kit Kat market share in Chocolate bars and wafers – monthly data
Creator: Listonic

Chocolate bars and wafers

to receive information about changes in the popularity of this brand.

BRAND CHARTS

Udział procentowy marek w kategorii Chocolate bars and wafers
Marka	Udział procentowy
Wedel	47.12%
Kinder Bueno	20.84%
Prince Polo	9.97%
Snickers	6.18%
Princessa	2.65%
Knoppers	2.60%
Kit Kat	2.13%
Lion	1.80%
Mars	1.42%
Bounty	1.29%
Grześki	1.24%
3 Bit	0.74%
Góralki	0.72%
Twix	0.49%
Dare	0.24%
Kinder Crispy	0.23%
Kinder Chocolate Maxi	0.14%
Duplo	0.10%
Snickers Creamy Peanut Butter	0.05%
Estella	0.03%
Roshen	0.02%
Mister Choc	0.00%
Wanted	0.00%

Brand Kit Kat percentage share in the category Chocolate bars and wafers in the last month

Show data up to:

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.

2.13%Kit Kat

ALL BRANDS

Historical market share of brands in the Chocolate bars and wafers category (monthly)
Month	Snickers	Mars	Twix	Bounty	3 Bit	Lion	Kit Kat	Prince Polo	Góralki	Princessa	Knoppers	Grześki	Kinder Chocolate Maxi	Kinder Bueno	Duplo	Estella	Mister Choc	Snickers Creamy Peanut Butter	Wedel	Dare	Kinder Crispy	Wanted	Roshen
November 2024	16.14%	1.71%	0.92%	2.99%	2.06%	1.33%	4.81%	20.19%	1.37%	4.93%	4.88%	1.42%	1.35%	29.55%	0.45%	0.05%	0.00%	0.12%	2.13%	3.41%	0.19%	0.00%	0.00%
December 2024	13.85%	1.45%	0.85%	3.83%	3.23%	2.98%	2.90%	12.32%	0.47%	7.01%	5.99%	1.83%	0.66%	33.06%	0.11%	0.11%	0.00%	0.05%	1.89%	1.97%	5.45%	0.00%	0.00%
January 2025	12.92%	0.84%	1.21%	3.03%	2.29%	1.10%	1.93%	21.02%	1.04%	7.53%	6.99%	1.71%	0.69%	32.08%	0.28%	0.09%	0.04%	0.24%	2.34%	1.54%	1.04%	0.00%	0.04%
February 2025	11.99%	0.72%	2.18%	2.35%	1.31%	1.01%	1.68%	15.96%	0.25%	5.06%	2.60%	1.19%	0.52%	34.39%	0.18%	0.08%	0.05%	0.05%	2.61%	2.14%	13.69%	0.00%	0.00%
March 2025	8.35%	0.89%	0.58%	1.71%	1.68%	0.82%	2.88%	18.06%	0.70%	2.43%	2.33%	0.89%	0.52%	53.17%	0.21%	0.10%	0.04%	0.12%	1.23%	2.33%	0.95%	0.00%	0.01%
April 2025	15.67%	1.59%	1.57%	2.71%	2.00%	1.77%	2.67%	16.90%	1.73%	7.04%	6.34%	1.37%	1.37%	31.79%	0.20%	0.11%	0.07%	0.78%	1.57%	2.40%	0.34%	0.00%	0.02%
May 2025	15.51%	1.62%	2.07%	2.72%	1.83%	0.74%	3.05%	19.49%	3.12%	4.43%	5.38%	1.52%	0.45%	30.99%	0.86%	0.10%	0.05%	0.21%	2.22%	1.95%	1.67%	0.00%	0.02%
June 2025	4.74%	0.33%	0.31%	1.11%	0.55%	0.78%	0.88%	6.50%	0.36%	2.08%	0.77%	0.36%	0.14%	7.39%	0.05%	0.02%	0.03%	0.06%	0.61%	72.66%	0.26%	0.00%	0.00%
July 2025	20.88%	1.58%	1.55%	5.70%	1.78%	1.37%	2.72%	17.58%	1.83%	4.07%	2.78%	1.12%	0.26%	27.72%	0.23%	0.14%	0.00%	0.66%	1.83%	4.07%	2.15%	0.00%	0.00%
August 2025	15.58%	1.06%	0.66%	3.26%	2.04%	0.85%	2.33%	26.93%	2.04%	5.51%	2.15%	1.40%	0.53%	26.03%	0.58%	0.21%	0.11%	0.13%	2.78%	3.23%	2.57%	0.00%	0.00%
September 2025	11.87%	0.94%	1.27%	1.97%	1.05%	2.12%	1.48%	12.68%	1.21%	3.70%	2.21%	19.83%	0.33%	35.58%	0.23%	0.14%	0.01%	0.16%	1.57%	0.74%	0.90%	0.00%	0.00%
October 2025	7.54%	0.52%	1.35%	1.97%	1.23%	1.00%	2.74%	12.78%	0.12%	4.30%	2.57%	0.90%	0.33%	59.23%	0.22%	0.21%	0.01%	0.09%	1.58%	0.87%	0.43%	0.00%	0.01%
November 2025	12.79%	2.02%	1.88%	1.42%	1.77%	3.94%	2.68%	13.23%	1.30%	5.09%	10.03%	0.75%	1.60%	35.01%	0.12%	1.11%	0.02%	0.02%	1.56%	3.01%	0.56%	0.00%	0.07%
December 2025	16.46%	3.29%	2.29%	3.10%	2.67%	3.18%	6.55%	20.02%	0.51%	5.79%	5.28%	0.98%	2.67%	21.40%	0.40%	0.08%	0.00%	0.04%	1.99%	1.85%	1.44%	0.00%	0.00%
January 2026	9.79%	1.12%	1.80%	2.73%	1.78%	1.86%	3.31%	28.27%	0.64%	4.24%	5.45%	1.80%	0.46%	28.72%	0.09%	1.09%	0.00%	0.03%	4.41%	1.75%	0.63%	0.00%	0.03%
February 2026	1.59%	0.19%	0.12%	0.30%	0.28%	0.31%	0.89%	86.98%	0.31%	0.95%	0.63%	0.31%	0.04%	5.05%	0.12%	0.02%	0.00%	0.02%	1.16%	0.40%	0.32%	0.00%	0.02%
March 2026	11.58%	1.13%	1.32%	2.34%	2.04%	5.84%	3.39%	19.46%	0.89%	9.29%	6.00%	1.33%	0.95%	25.93%	0.09%	0.92%	0.00%	0.09%	4.88%	0.85%	1.59%	0.00%	0.07%
April 2026	13.85%	3.01%	2.02%	2.76%	1.52%	3.77%	8.00%	16.74%	0.93%	9.88%	6.31%	1.78%	0.60%	21.41%	0.13%	0.96%	0.00%	0.17%	3.82%	0.60%	1.75%	0.00%	0.00%
May 2026	10.15%	2.09%	2.10%	1.46%	3.46%	2.54%	4.75%	20.69%	1.32%	4.44%	9.24%	1.18%	0.15%	17.07%	0.45%	0.97%	0.31%	0.12%	6.35%	9.80%	1.34%	0.00%	0.00%
June 2026	16.74%	1.96%	4.29%	1.82%	1.59%	1.14%	5.44%	23.96%	1.42%	7.08%	3.48%	1.93%	0.57%	18.13%	0.12%	0.82%	0.00%	1.55%	4.53%	2.39%	0.97%	0.00%	0.04%
July 2026	15.93%	2.50%	2.36%	3.09%	1.05%	1.09%	3.26%	12.72%	1.51%	4.39%	2.75%	26.80%	0.18%	15.40%	0.07%	0.47%	0.00%	0.06%	2.71%	1.79%	1.85%	0.00%	0.02%
August 2026	5.15%	0.42%	0.44%	0.84%	0.54%	1.38%	1.11%	8.56%	0.51%	2.48%	1.33%	68.54%	0.10%	5.71%	0.03%	0.31%	0.00%	0.02%	1.32%	0.86%	0.33%	0.00%	0.02%
September 2026	4.91%	1.40%	1.19%	1.57%	0.38%	0.47%	0.99%	5.52%	0.77%	1.64%	1.41%	1.42%	0.08%	9.04%	0.02%	0.20%	0.06%	0.09%	68.29%	0.15%	0.38%	0.00%	0.01%
October 2026	6.63%	1.26%	0.78%	1.56%	0.71%	1.22%	2.18%	9.19%	0.39%	2.85%	2.07%	1.71%	0.14%	24.84%	0.09%	0.34%	0.00%	0.07%	43.33%	0.26%	0.36%	0.00%	0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Chocolate bars and wafers category has changed over the months

The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.

SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase

106.6 h(4 days)

Chocolate bars and wafers

Type Planned | Over 72 h

Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.

Comparison with the other subcategories in “Sweets”

Chocolate bars and wafers

Chocolates

Protein bars and wafers

Gummies, drops, jellies, lollipops

Pralines, drops and candies

106.6 h (4 days)

117.5 h (5 days)

131.5 h (5 days)

131.9 h (5 days)

133.3 h (6 days)

151 h (6 days)

Median of the Sweets category: 151 h (6 days)

Milk and quark bars

Marshmallows in chocolate

Plant-based sweets and snacks

Cereal bars

Cake

173.6 h (7 days)

177 h (7 days)

280.3 h (12 days)

302.6 h (13 days)

1,107.8 h (46 days)

Real Purchase Rate – Annual data for the Chocolate bars and wafers subcategory compared with the other subcategories in Sweets.
Subcategory	RPR (%)
Milk and quark bars	91%
Chocolates	91%
Protein bars and wafers	90%
Cookies	90%
Cereal bars	88%
Plant-based sweets and snacks	88%
Gummies, drops, jellies, lollipops	86%
Cake	84%
Pralines, drops and candies	84%
Chocolate bars and wafers	84%
Marshmallows in chocolate	83%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Chocolate bars and wafers subcategory compared with the other subcategories in Sweets.

Brand Loyalty Index (BLI) marki w kategorii Chocolate bars and wafers (miesięcznie)
Miesiąc	BLI (%)
2024-11-01T00:00:00	34.53%
2024-12-01T00:00:00	39.04%
2025-01-01T00:00:00	35.87%
2025-02-01T00:00:00	42.35%
2025-03-01T00:00:00	42.58%
2025-04-01T00:00:00	33.69%
2025-05-01T00:00:00	31.73%
2025-06-01T00:00:00	75.19%
2025-07-01T00:00:00	29.38%
2025-08-01T00:00:00	29.29%
2025-09-01T00:00:00	48.29%
2025-10-01T00:00:00	65.74%
2025-11-01T00:00:00	69.35%
2025-12-01T00:00:00	56.73%
2026-01-01T00:00:00	52.96%
2026-02-01T00:00:00	100.00%
2026-03-01T00:00:00	59.18%
2026-04-01T00:00:00	60.00%
2026-05-01T00:00:00	61.19%
2026-06-01T00:00:00	43.25%
2026-07-01T00:00:00	59.11%
2026-08-01T00:00:00	100.00%
2026-09-01T00:00:00	100.00%
2026-10-01T00:00:00	52.01%

17.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Chocolate bars and wafers added to the Listonic shopping list are entered with the brand.

Show data up to:

Range:

Bezwzględna liczba dodań produktów z kategorii Chocolate bars and wafers (miesięcznie)
Miesiąc	Dodania z marką	Wszystkie dodania z kategorii
2024-11-01T00:00:00	4220	12220
2024-12-01T00:00:00	3654	9359
2025-01-01T00:00:00	4620	12879
2025-02-01T00:00:00	5970	14098
2025-03-01T00:00:00	6739	15828
2025-04-01T00:00:00	4461	13243
2025-05-01T00:00:00	4198	13230
2025-06-01T00:00:00	13198	17552
2025-07-01T00:00:00	3492	11887
2025-08-01T00:00:00	3773	12883
2025-09-01T00:00:00	7018	14532
2025-10-01T00:00:00	9044	13758
2025-11-01T00:00:00	8015	11557
2025-12-01T00:00:00	5284	9315
2026-01-01T00:00:00	6985	13188
2026-02-01T00:00:00	41758	41758
2026-03-01T00:00:00	7494	12662
2026-04-01T00:00:00	7713	12856
2026-05-01T00:00:00	8037	13134
2026-06-01T00:00:00	9264	21420
2026-07-01T00:00:00	19407	32833
2026-08-01T00:00:00	44522	44522
2026-09-01T00:00:00	57519	57519
2026-10-01T00:00:00	31954	61442

Additions of a product from category Chocolate bars and wafers

Absolute data on adding products from category Chocolate bars and wafers with a brand compared to all additions from the category.

The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.

Show data up to:

Range:

Number of additions Chocolate bars and wafers

Number of additions Chocolate bars and wafers with the brand

The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.

Is your brand missing from the comparison?

Want to increase your sales?Contact us

Stay up to date in the FMCG industry and shopping apps.Learn more with our newsletter.Subscribe to the newsletter