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Arla Protein

High-protein yogurts and desserts
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Arla Protein ranks 13th of 16 brands in the High-protein yogurts and desserts category with a 0.05% share over the last four weeks.

The category leader is Go Active with a 41.47% share.

Its monthly share for September 2026 was 0.03%, compared with 0.00% the month before.

Its highest monthly share in the period shown, 0.65%, came in April 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii High-protein yogurts and desserts
MarkaUdział procentowy
Go Active41.47%
Pilos High Protein37.32%
Zott Protein7.45%
Fruvita2.92%
Danone YoPro2.67%
Ehrmann High Protein2.47%
Łaciate Protein+2.27%
Valio PROfeel Protein1.16%
Bakoma Men Protein1.05%
Milsani High Protein0.71%
Maluta0.25%
Bieluch0.23%
Arla Protein0.05%
Olma High Protein0.00%
Polmlek Protein0.00%
Riso Protein0.00%

Brand Arla Protein percentage share in the category High-protein yogurts and desserts in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.05%Arla Protein
ALL BRANDS
Historical market share of brands in the High-protein yogurts and desserts category (monthly)
MonthBakoma Men ProteinBieluchEhrmann High ProteinFruvitaGo ActiveMilsani High ProteinOlma High ProteinPilos High ProteinPolmlek ProteinValio PROfeel ProteinZott ProteinRiso ProteinDanone YoProŁaciate Protein+MalutaArla Protein
October 20240.63%0.00%0.16%1.89%45.58%0.00%0.00%29.81%0.00%4.26%5.05%0.16%9.46%2.21%0.63%0.16%
November 20240.41%0.00%1.78%1.23%55.13%4.10%0.00%22.71%0.00%3.28%0.96%0.96%6.98%1.64%0.27%0.55%
December 20244.11%0.00%1.37%0.91%49.32%0.00%0.00%37.90%0.00%2.74%0.91%0.00%1.37%1.37%0.00%0.00%
January 20250.31%2.51%0.80%0.43%41.53%0.98%0.12%46.67%0.00%3.85%0.31%0.12%0.92%1.28%0.18%0.00%
February 20250.34%2.03%1.58%0.56%37.02%0.11%0.00%39.95%0.00%16.03%0.56%0.00%0.56%0.79%0.00%0.45%
March 20251.18%0.24%0.59%0.59%45.41%2.12%0.00%38.35%0.00%7.76%1.53%0.35%1.29%0.35%0.24%0.00%
April 20252.16%2.16%0.43%1.30%44.37%0.22%0.00%37.66%0.00%7.58%0.22%0.00%1.30%1.30%0.65%0.65%
May 20255.48%0.18%6.03%0.73%38.21%0.37%0.00%29.43%0.00%5.67%6.40%0.55%4.75%2.01%0.18%0.00%
June 20251.30%0.00%1.04%0.26%40.00%0.00%0.52%31.17%0.00%6.75%1.30%0.26%6.75%9.87%0.78%0.00%
July 20250.88%0.00%1.17%1.75%40.06%0.00%0.00%24.56%0.00%7.60%2.05%0.00%2.92%18.71%0.00%0.29%
August 20253.46%0.00%0.77%0.77%33.85%1.15%0.77%29.23%0.00%6.15%2.31%0.38%11.15%8.85%0.77%0.38%
September 20251.09%0.27%0.82%0.27%21.58%0.00%13.66%25.96%0.00%13.11%4.10%0.55%8.20%9.84%0.55%0.00%
October 20252.56%0.00%0.96%1.28%44.23%0.64%0.00%22.44%0.00%7.37%0.96%0.64%2.24%15.71%0.96%0.00%
November 20252.66%0.00%0.33%0.17%27.29%1.66%0.00%14.14%0.00%8.49%0.33%0.00%36.27%7.99%0.67%0.00%
December 20256.26%0.00%0.43%0.43%56.37%0.00%0.00%12.96%0.00%4.32%0.00%0.00%15.55%2.81%0.86%0.00%
January 20261.16%4.62%2.66%0.00%44.71%7.45%0.00%15.83%0.00%8.43%0.98%0.00%5.66%6.82%1.68%0.00%
February 20261.35%0.17%1.44%0.34%69.59%0.00%0.00%11.99%0.34%2.03%1.10%0.00%5.32%4.56%1.44%0.34%
March 20260.34%0.00%1.01%0.34%52.20%0.00%0.00%9.12%0.34%2.53%4.05%0.17%16.55%9.12%4.22%0.00%
April 20261.39%0.00%4.58%0.10%50.75%0.60%0.00%11.34%0.00%8.16%6.17%0.00%7.86%7.36%1.49%0.20%
May 20261.04%0.11%0.27%0.33%21.12%0.00%0.00%6.53%0.00%56.50%1.26%0.00%9.33%2.96%0.55%0.00%
June 20261.72%0.00%0.92%0.46%41.15%0.34%0.00%11.15%0.23%5.17%3.10%0.80%23.56%10.46%0.80%0.11%
July 20260.20%0.20%1.21%0.40%42.40%0.00%0.00%21.35%0.20%5.14%1.51%0.00%13.90%11.28%2.01%0.20%
August 20262.89%0.39%0.48%0.67%33.14%0.00%0.00%13.68%0.00%15.80%3.28%0.10%11.95%15.70%1.93%0.00%
September 20260.72%0.14%0.92%7.73%23.69%0.92%0.06%24.12%0.00%2.29%26.38%0.06%6.62%5.87%0.46%0.03%

Percentage share of tagged brands in individual months

How the share of the selected brands in the High-protein yogurts and desserts category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
139.5 h(6 days)
High-protein yogurts and desserts
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Dairy products and eggs”
Cheese sticks
Cheeses for cheesecake
Skyr, quark
Milk
Eggs
Drinkable yogurts and milk beverages
White cheeses, curds
Yellow cheeses
Mozarella cheese
Plain and Greek yogurts
Processed cheeses
Sandwich cheese spreads
35.4 h (1 day)
56 h (2 days)
57.5 h (2 days)
64.6 h (3 days)
65 h (3 days)
67.5 h (3 days)
78.5 h (3 days)
78.9 h (3 days)
79 h (3 days)
79.6 h (3 days)
79.7 h (3 days)
80.8 h (3 days)
Median of the Dairy products and eggs category: 81.1 h (3 days)
Desserts, curds, porridges
Plant-based drinks
Blue cheeses
Mascarpone, ricotta
Creams and sour creams
Kefirs, sour milk, buttermilk
Flavored yogurts
High-protein milk and dairy drinks
Salad cheeses
High-protein cheeses and quark
High-protein yogurts and desserts
Plant-based dairy alternatives
81.3 h (3 days)
84.8 h (4 days)
86.4 h (4 days)
86.6 h (4 days)
87.2 h (4 days)
87.6 h (4 days)
101.8 h (4 days)
102.4 h (4 days)
108.9 h (5 days)
139.5 h (6 days)
139.5 h (6 days)
150.1 h (6 days)
Real Purchase Rate – Annual data for the High-protein yogurts and desserts subcategory compared with the other subcategories in Dairy products and eggs.
SubcategoryRPR (%)
High-protein cheeses and quark97%
High-protein yogurts and desserts97%
Mozarella cheese97%
Plain and Greek yogurts97%
Sandwich cheese spreads97%
Flavored yogurts97%
Blue cheeses97%
Cheese sticks97%
Desserts, curds, porridges96%
White cheeses, curds96%
Mascarpone, ricotta96%
Skyr, quark96%
Salad cheeses95%
Yellow cheeses95%
Cheeses for cheesecake95%
Plant-based drinks94%
Plant-based dairy alternatives94%
Processed cheeses94%
Creams and sour creams93%
Kefirs, sour milk, buttermilk93%
Drinkable yogurts and milk beverages93%
High-protein milk and dairy drinks92%
Milk90%
Eggs89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the High-protein yogurts and desserts subcategory compared with the other subcategories in Dairy products and eggs.
Brand Loyalty Index (BLI) marki w kategorii High-protein yogurts and desserts (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:00100.00%
2024-11-01T00:00:0025.71%
2024-12-01T00:00:0011.91%
2025-01-01T00:00:0032.08%
2025-02-01T00:00:0028.12%
2025-03-01T00:00:0030.34%
2025-04-01T00:00:0019.59%
2025-05-01T00:00:0018.55%
2025-06-01T00:00:0013.16%
2025-07-01T00:00:0012.50%
2025-08-01T00:00:009.62%
2025-09-01T00:00:0013.64%
2025-10-01T00:00:0011.35%
2025-11-01T00:00:0023.14%
2025-12-01T00:00:0026.13%
2026-01-01T00:00:0037.44%
2026-02-01T00:00:0028.19%
2026-03-01T00:00:0019.00%
2026-04-01T00:00:0036.07%
2026-05-01T00:00:0047.36%
2026-06-01T00:00:0016.15%
2026-07-01T00:00:0016.23%
2026-08-01T00:00:0018.11%
2026-09-01T00:00:0059.32%
-40.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category High-protein yogurts and desserts added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii High-protein yogurts and desserts (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:00634634
2024-11-01T00:00:007312843
2024-12-01T00:00:002191839
2025-01-01T00:00:0016355096
2025-02-01T00:00:008863151
2025-03-01T00:00:008502802
2025-04-01T00:00:004622358
2025-05-01T00:00:005472949
2025-06-01T00:00:003852925
2025-07-01T00:00:003422735
2025-08-01T00:00:002602704
2025-09-01T00:00:003662684
2025-10-01T00:00:003122749
2025-11-01T00:00:006012597
2025-12-01T00:00:004631772
2026-01-01T00:00:0017314624
2026-02-01T00:00:0011844200
2026-03-01T00:00:005923115
2026-04-01T00:00:0010052786
2026-05-01T00:00:0018233849
2026-06-01T00:00:008705386
2026-07-01T00:00:009936119
2026-08-01T00:00:0010385732
2026-09-01T00:00:0034915885

Additions of a product from category High-protein yogurts and desserts

Absolute data on adding products from category High-protein yogurts and desserts with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions High-protein yogurts and desserts
Number of additions High-protein yogurts and desserts with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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