Eggs
The “Eggs” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Eggs – shopping list additions
2 123 228in Nov '25–Oct '26
↑ 62.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
5/7
of 7 subcategoriesOrganic additions
92.6%
Ads 3.4% | Leaflets 4.1%1. “Eggs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Eggs | Cheeses, curds, cottage cheese | Yogurts, kefirs, buttermilk | Milk and plant-based drinks | Desserts, curds, porridges | Creams and sour creams | Plant-based dairy alternatives |
|---|---|---|---|---|---|---|---|
| Nov '25 | 105929 | 261973 | 144489 | 151922 | 98644 | 100642 | 4393 |
| Dec '25 | 140564 | 335882 | 113629 | 175464 | 102048 | 149831 | 3702 |
| Jan '26 | 131419 | 309645 | 167605 | 191222 | 124313 | 118078 | 4423 |
| Feb '26 | 107462 | 275530 | 163957 | 163398 | 112419 | 102526 | 3752 |
| Mar '26 | 125028 | 310185 | 155246 | 165567 | 112295 | 120247 | 3885 |
| Apr '26 | 114466 | 297471 | 155245 | 161030 | 123549 | 122975 | 3893 |
| May '26 | 88310 | 267722 | 151198 | 137611 | 122033 | 93466 | 3513 |
| Jun '26 | 166764 | 484427 | 299140 | 260408 | 197233 | 180403 | 6917 |
| Jul '26 | 268028 | 707153 | 433904 | 394580 | 297011 | 253570 | 9443 |
| Aug '26 | 279098 | 713517 | 450020 | 412105 | 308725 | 255042 | 9255 |
| Sep '26 | 279249 | 749855 | 464235 | 413829 | 335478 | 255067 | 8957 |
| Oct '26 | 316911 | 902804 | 544092 | 471021 | 385667 | 295127 | 9673 |
Eggs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Eggs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 90 |
| Feb | 73 |
| Mar | 82 |
| Apr | 84 |
| May | 67 |
| Jun | 89 |
| Jul | 127 |
| Aug | 133 |
| Sep | 131 |
| Oct | 150 |
| Nov | 77 |
| Dec | 97 |
Eggs are growing more slowly than four of the six comparable subcategories: from November 2025 to October 2026, Eggs was added to shopping lists in the Listonic and Moja Gazetka apps 2,123,228 times, up 62.7% year over year. By number of additions over the same period, Eggs ranked fifth among the seven subcategories in Dairy products and eggs. The seasonal index peaked at 150 in October and reached a low of 67 in May. Moja Kurka was the most frequently added brand from November 2025 to October 2026, with 35,763 additions, followed by Złota Nioska and Kurka wolna.
2. How do Poles plan to buy in the “Eggs” subcategory?
SourcesEggs – source mix
| Sources | Value |
|---|---|
| From leaflets | 86291 |
| From ads | 71477 |
| Organic | 1965460 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Eggs | 4.06 | 3.37 | 92.57 |
| Cheeses, curds, cottage cheese | 5.32 | 4.93 | 89.75 |
| Yogurts, kefirs, buttermilk | 3.78 | 8.92 | 87.3 |
| Milk and plant-based drinks | 7.12 | 2.22 | 90.66 |
| Desserts, curds, porridges | 5.51 | 2.91 | 91.58 |
| Creams and sour creams | 2.02 | 1.1 | 96.88 |
| Plant-based dairy alternatives | 1.81 | 1.9 | 96.29 |
Eggs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 3155 | 3953 | 98821 |
| Dec '25 | 6884 | 2768 | 130912 |
| Jan '26 | 4468 | 4088 | 122863 |
| Feb '26 | 5663 | 2945 | 98854 |
| Mar '26 | 11608 | 5018 | 108402 |
| Apr '26 | 6987 | 2722 | 104757 |
| May '26 | 6718 | 2274 | 79318 |
| Jun '26 | 6947 | 4894 | 154923 |
| Jul '26 | 10041 | 5624 | 252363 |
| Aug '26 | 7347 | 8367 | 263384 |
| Sep '26 | 8522 | 11290 | 259437 |
| Oct '26 | 7951 | 17534 | 291426 |
Organic additions dominate the source mix: from November 2025 to October 2026, they accounted for 92.6% of additions, compared with 4.1% from leaflets and 3.4% from ads. Over the same period, their share was higher than in four of the six comparable subcategories.
