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Plain and Greek yogurts

The “Plain and Greek yogurts” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Plain and Greek yogurts – shopping list additions

1 086 549in Oct '25–Sep '26

↑ 64.4% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)

Rank in category

1/6

of 6 subcategories

Organic additions

93.1%

Ads 5.3% | Leaflets 1.6%

1. “Plain and Greek yogurts” purchase trends against the category

Trend

Monthly number of additions to shopping lists (Listonic + Moja Gazetka)

All subcategories – monthly additions

All subcategories – monthly additions
Month	Plain and Greek yogurts	Skyr, quark	Kefirs, sour milk, buttermilk	Drinkable yogurts and milk beverages	Flavored yogurts	High-protein yogurts and desserts
Oct '25	52484	34999	21564	13144	6520	2355
Nov '25	50818	32777	40949	11690	6041	1500
Dec '25	53750	25144	18900	8812	5812	3019
Jan '26	67879	47077	26949	14809	7917	7060
Feb '26	73333	43412	23410	14150	7442	5826
Mar '26	63296	43789	24023	15061	7097	4916
Apr '26	66329	39908	26564	13386	6866	5162
May '26	56857	40976	26798	17750	6601	5688
Jun '26	118482	74203	65492	27057	10964	7873
Jul '26	163525	118006	78198	53679	16147	11272
Aug '26	165121	126770	80891	53984	16269	11649
Sep '26	154675	135605	67711	69853	17596	14986

Plain and Greek yogurts – monthly seasonality (index, 100 = average)

Plain and Greek yogurts – monthly seasonality (index, 100 = average)
Month	Plain and Greek yogurts – monthly seasonality (index, 100 = average)
Jan	89
Feb	88
Mar	89
Apr	89
May	78
Jun	117
Jul	147
Aug	149
Sep	138
Oct	71
Nov	71
Dec	75

Plain and Greek yogurts: 1 086 549 additions in the period, 64.4% YoY. Ranked 1 of 6 subcategories in the category.

2. How do Poles plan to buy in the “Plain and Greek yogurts” subcategory?

Sources

Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets

Plain and Greek yogurts – source mix

Plain and Greek yogurts – source mix
Sources	Value
From leaflets	17123
From ads	57348
Organic	1012078

Source mix comparison – all subcategories

Source mix comparison – all subcategories
Category	From leaflets	From ads	Organic
Plain and Greek yogurts	1.58	5.28	93.14
Skyr, quark	4.14	3.13	92.73
Kefirs, sour milk, buttermilk	4.67	9.71	85.62
Drinkable yogurts and milk beverages	8.17	17.16	74.67
Flavored yogurts	9.2	1.21	89.59
High-protein yogurts and desserts	11.94	4.12	83.94

Plain and Greek yogurts – source evolution over time

Plain and Greek yogurts – source evolution over time
Month	From leaflets	From ads	Organic
Oct '25	53	3105	49326
Nov '25	41	3088	47689
Dec '25	58	2479	51213
Jan '26	1094	3365	63420
Feb '26	2116	16657	54560
Mar '26	1942	2878	58476
Apr '26	1829	2306	62194
May '26	1158	2452	53247
Jun '26	1712	3531	113239
Jul '26	1715	3620	158190
Aug '26	1991	3819	159311
Sep '26	3414	10048	141213

Brands from the “Plain and Greek yogurts” subcategory – additions by source over the last year (top 10)

Brands from the “Plain and Greek yogurts” subcategory – additions by source over the last year (top 10)
Brand	From leaflets	From ads	Organic
Bakoma	1258	15835	1794
Zott	4145	126	4022
Pilos	834	757	2005
Piątnica	454	83	1088
Mlekovita	1192	1	329
Jogo	1	0	876
Activia	239	0	592
Bieluch	216	0	224
Mleczna Dolina	2	412	11
Miletto	244	0	7

Source mix: organic 93.1%, from ads 5.3%, from leaflets 1.6%.

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Month	Plain and Greek yogurts – monthly seasonality (index, 100 = average)
Jan	89
Feb	88
Mar	89
Apr	89
May	78
Jun	117
Jul	147
Aug	149
Sep	138
Oct	71
Nov	71
Dec	75

Month	Plain and Greek yogurts – monthly seasonality (index, 100 = average)
Jan	89
Feb	88
Mar	89
Apr	89
May	78
Jun	117
Jul	147
Aug	149
Sep	138
Oct	71
Nov	71
Dec	75

Month	Plain and Greek yogurts – monthly seasonality (index, 100 = average)
Jan	89
Feb	88
Mar	89
Apr	89
May	78
Jun	117
Jul	147
Aug	149
Sep	138
Oct	71
Nov	71
Dec	75