Drinkable yogurts and milk beverages
The “Drinkable yogurts and milk beverages” subcategory includes 33 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Drinkable yogurts and milk beverages – shopping list additions
313 375in Oct '25–Sep '26
↑ 159.7% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
74.7%
Ads 17.2% | Leaflets 8.2%1. “Drinkable yogurts and milk beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Drinkable yogurts and milk beverages | Plain and Greek yogurts | Skyr, quark | Kefirs, sour milk, buttermilk | Flavored yogurts | High-protein yogurts and desserts |
|---|---|---|---|---|---|---|
| Oct '25 | 13144 | 52484 | 34999 | 21564 | 6520 | 2355 |
| Nov '25 | 11690 | 50818 | 32777 | 40949 | 6041 | 1500 |
| Dec '25 | 8812 | 53750 | 25144 | 18900 | 5812 | 3019 |
| Jan '26 | 14809 | 67879 | 47077 | 26949 | 7917 | 7060 |
| Feb '26 | 14150 | 73333 | 43412 | 23410 | 7442 | 5826 |
| Mar '26 | 15061 | 63296 | 43789 | 24023 | 7097 | 4916 |
| Apr '26 | 13386 | 66329 | 39908 | 26564 | 6866 | 5162 |
| May '26 | 17750 | 56857 | 40976 | 26798 | 6601 | 5688 |
| Jun '26 | 27057 | 118482 | 74203 | 65492 | 10964 | 7873 |
| Jul '26 | 53679 | 163525 | 118006 | 78198 | 16147 | 11272 |
| Aug '26 | 53984 | 165121 | 126770 | 80891 | 16269 | 11649 |
| Sep '26 | 69853 | 154675 | 135605 | 67711 | 17596 | 14986 |
Drinkable yogurts and milk beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Drinkable yogurts and milk beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 69 |
| Feb | 68 |
| Mar | 77 |
| Apr | 59 |
| May | 74 |
| Jun | 102 |
| Jul | 177 |
| Aug | 179 |
| Sep | 226 |
| Oct | 65 |
| Nov | 59 |
| Dec | 45 |
Drinkable yogurts and milk beverages: 313 375 additions in the period, 159.7% YoY. Ranked 4 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Drinkable yogurts and milk beverages” subcategory?
SourcesDrinkable yogurts and milk beverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 25602 |
| From ads | 53769 |
| Organic | 234004 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Drinkable yogurts and milk beverages | 8.17 | 17.16 | 74.67 |
| Plain and Greek yogurts | 1.58 | 5.28 | 93.14 |
| Skyr, quark | 4.14 | 3.13 | 92.73 |
| Kefirs, sour milk, buttermilk | 4.67 | 9.71 | 85.62 |
| Flavored yogurts | 9.2 | 1.21 | 89.59 |
| High-protein yogurts and desserts | 11.94 | 4.12 | 83.94 |
Drinkable yogurts and milk beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 135 | 31 | 12978 |
| Nov '25 | 47 | 504 | 11139 |
| Dec '25 | 47 | 13 | 8752 |
| Jan '26 | 1626 | 56 | 13127 |
| Feb '26 | 1875 | 30 | 12245 |
| Mar '26 | 2070 | 33 | 12958 |
| Apr '26 | 1665 | 14 | 11707 |
| May '26 | 3150 | 2668 | 11932 |
| Jun '26 | 2437 | 4917 | 19703 |
| Jul '26 | 4980 | 12085 | 36614 |
| Aug '26 | 3039 | 12539 | 38406 |
| Sep '26 | 4531 | 20879 | 44443 |
Brands from the “Drinkable yogurts and milk beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Actimel | 6639 | 944 | 63514 |
| Łaciaty | 1128 | 39515 | 1468 |
| Milka | 251 | 9764 | 367 |
| Piątnica | 3599 | 157 | 3950 |
| Activia | 2698 | 0 | 905 |
| Danone | 1474 | 6 | 903 |
| Műller | 251 | 0 | 2076 |
| Bakoma | 727 | 514 | 538 |
| Pilos | 407 | 297 | 877 |
| Monte Drink | 398 | 10 | 368 |
Source mix: organic 74.7%, from ads 17.2%, from leaflets 8.2%.
