High-protein yogurts and desserts
The “High-protein yogurts and desserts” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
High-protein yogurts and desserts – shopping list additions
81 306in Oct '25–Sep '26
↑ 898% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
83.9%
Ads 4.1% | Leaflets 11.9%1. “High-protein yogurts and desserts” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | High-protein yogurts and desserts | Plain and Greek yogurts | Skyr, quark | Kefirs, sour milk, buttermilk | Drinkable yogurts and milk beverages | Flavored yogurts |
|---|---|---|---|---|---|---|
| Oct '25 | 2355 | 52484 | 34999 | 21564 | 13144 | 6520 |
| Nov '25 | 1500 | 50818 | 32777 | 40949 | 11690 | 6041 |
| Dec '25 | 3019 | 53750 | 25144 | 18900 | 8812 | 5812 |
| Jan '26 | 7060 | 67879 | 47077 | 26949 | 14809 | 7917 |
| Feb '26 | 5826 | 73333 | 43412 | 23410 | 14150 | 7442 |
| Mar '26 | 4916 | 63296 | 43789 | 24023 | 15061 | 7097 |
| Apr '26 | 5162 | 66329 | 39908 | 26564 | 13386 | 6866 |
| May '26 | 5688 | 56857 | 40976 | 26798 | 17750 | 6601 |
| Jun '26 | 7873 | 118482 | 74203 | 65492 | 27057 | 10964 |
| Jul '26 | 11272 | 163525 | 118006 | 78198 | 53679 | 16147 |
| Aug '26 | 11649 | 165121 | 126770 | 80891 | 53984 | 16269 |
| Sep '26 | 14986 | 154675 | 135605 | 67711 | 69853 | 17596 |
High-protein yogurts and desserts – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | High-protein yogurts and desserts – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 117 |
| Feb | 78 |
| Mar | 83 |
| Apr | 69 |
| May | 80 |
| Jun | 115 |
| Jul | 157 |
| Aug | 167 |
| Sep | 208 |
| Oct | 42 |
| Nov | 35 |
| Dec | 50 |
High-protein yogurts and desserts: 81 306 additions in the period, 898% YoY. Ranked 6 of 6 subcategories in the category.
2. How do Poles plan to buy in the “High-protein yogurts and desserts” subcategory?
SourcesHigh-protein yogurts and desserts – source mix
| Sources | Value |
|---|---|
| From leaflets | 9707 |
| From ads | 3348 |
| Organic | 68251 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| High-protein yogurts and desserts | 11.94 | 4.12 | 83.94 |
| Plain and Greek yogurts | 1.58 | 5.28 | 93.14 |
| Skyr, quark | 4.14 | 3.13 | 92.73 |
| Kefirs, sour milk, buttermilk | 4.67 | 9.71 | 85.62 |
| Drinkable yogurts and milk beverages | 8.17 | 17.16 | 74.67 |
| Flavored yogurts | 9.2 | 1.21 | 89.59 |
High-protein yogurts and desserts – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 74 | 430 | 1851 |
| Nov '25 | 302 | 16 | 1182 |
| Dec '25 | 352 | 20 | 2647 |
| Jan '26 | 1780 | 51 | 5229 |
| Feb '26 | 1355 | 35 | 4436 |
| Mar '26 | 500 | 37 | 4379 |
| Apr '26 | 1087 | 31 | 4044 |
| May '26 | 732 | 1005 | 3951 |
| Jun '26 | 714 | 48 | 7111 |
| Jul '26 | 687 | 59 | 10526 |
| Aug '26 | 650 | 57 | 10942 |
| Sep '26 | 1474 | 1559 | 11953 |
Brands from the “High-protein yogurts and desserts” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Go Active | 3719 | 310 | 1264 |
| Pilos High Protein | 438 | 813 | 954 |
| Valio PROfeel Protein | 443 | 1015 | 272 |
| Danone YoPro | 1356 | 7 | 140 |
| Zott Protein | 343 | 688 | 66 |
| Łaciate Protein+ | 293 | 5 | 731 |
| Fruvita | 266 | 0 | 38 |
| Bakoma Men Protein | 136 | 2 | 55 |
| Ehrmann High Protein | 137 | 0 | 46 |
| Milsani High Protein | 168 | 0 | 0 |
Source mix: organic 83.9%, from ads 4.1%, from leaflets 11.9%.
