Plant-based dairy alternatives
The “Plant-based dairy alternatives” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Plant-based dairy alternatives – shopping list additions
71 806in Nov '25–Oct '26
↑ 57.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
96.3%
Ads 1.9% | Leaflets 1.8%1. “Plant-based dairy alternatives” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Plant-based dairy alternatives | Cheeses, curds, cottage cheese | Yogurts, kefirs, buttermilk | Milk and plant-based drinks | Desserts, curds, porridges | Eggs | Creams and sour creams |
|---|---|---|---|---|---|---|---|
| Nov '25 | 4393 | 261973 | 144489 | 151922 | 98644 | 105929 | 100642 |
| Dec '25 | 3702 | 335882 | 113629 | 175464 | 102048 | 140564 | 149831 |
| Jan '26 | 4423 | 309645 | 167605 | 191222 | 124313 | 131419 | 118078 |
| Feb '26 | 3752 | 275530 | 163957 | 163398 | 112419 | 107462 | 102526 |
| Mar '26 | 3885 | 310185 | 155246 | 165567 | 112295 | 125028 | 120247 |
| Apr '26 | 3893 | 297471 | 155245 | 161030 | 123549 | 114466 | 122975 |
| May '26 | 3513 | 267722 | 151198 | 137611 | 122033 | 88310 | 93466 |
| Jun '26 | 6917 | 484427 | 299140 | 260408 | 197233 | 166764 | 180403 |
| Jul '26 | 9443 | 707153 | 433904 | 394580 | 297011 | 268028 | 253570 |
| Aug '26 | 9255 | 713517 | 450020 | 412105 | 308725 | 279098 | 255042 |
| Sep '26 | 8957 | 749855 | 464235 | 413829 | 335478 | 279249 | 255067 |
| Oct '26 | 9673 | 902804 | 544092 | 471021 | 385667 | 316911 | 295127 |
Plant-based dairy alternatives – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Plant-based dairy alternatives – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 78 |
| Mar | 88 |
| Apr | 82 |
| May | 75 |
| Jun | 105 |
| Jul | 133 |
| Aug | 129 |
| Sep | 124 |
| Oct | 136 |
| Nov | 86 |
| Dec | 73 |
Plant-based dairy alternatives are growing more slowly than five of the six comparable subcategories: from November 2025 to October 2026, shoppers added them to shopping lists in the Listonic and Moja Gazetka apps 71,806 times, up 57.2% year over year. They had the fewest additions of the seven subcategories in Dairy products and eggs over that period. Alpro was the most frequently added brand, with 5,279 additions, followed by Violife and PlantON. The seasonal index peaked in October at 136 and reached its low in December at 73.
2. How do Poles plan to buy in the “Plant-based dairy alternatives” subcategory?
SourcesPlant-based dairy alternatives – source mix
| Sources | Value |
|---|---|
| From leaflets | 1300 |
| From ads | 1364 |
| Organic | 69142 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Plant-based dairy alternatives | 1.81 | 1.9 | 96.29 |
| Cheeses, curds, cottage cheese | 5.32 | 4.93 | 89.75 |
| Yogurts, kefirs, buttermilk | 3.78 | 8.92 | 87.3 |
| Milk and plant-based drinks | 7.12 | 2.22 | 90.66 |
| Desserts, curds, porridges | 5.51 | 2.91 | 91.58 |
| Eggs | 4.06 | 3.37 | 92.57 |
| Creams and sour creams | 2.02 | 1.1 | 96.88 |
Plant-based dairy alternatives – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 25 | 972 | 3396 |
| Dec '25 | 29 | 22 | 3651 |
| Jan '26 | 87 | 23 | 4313 |
| Feb '26 | 30 | 34 | 3688 |
| Mar '26 | 36 | 28 | 3821 |
| Apr '26 | 24 | 23 | 3846 |
| May '26 | 76 | 22 | 3415 |
| Jun '26 | 414 | 43 | 6460 |
| Jul '26 | 211 | 33 | 9199 |
| Aug '26 | 143 | 68 | 9044 |
| Sep '26 | 71 | 62 | 8824 |
| Oct '26 | 154 | 34 | 9485 |
Organic additions dominate: from November 2025 to October 2026, organic additions accounted for 96.3% of additions, ad-driven additions for 1.9%, and leaflet-driven additions for 1.8%. Over the same period, the organic share was higher than in five of the six comparable subcategories.
