Facial creams
The “Facial creams” subcategory includes 26 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Facial creams – shopping list additions
38 443in Nov '25–Oct '26
↑ 92.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
74.5%
Ads 17.1% | Leaflets 8.5%1. “Facial creams” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Facial creams | Cleansers and make up removers | Facials toners | Face masks, sheet masks | Serums, ampoules | Cleansing strips |
|---|---|---|---|---|---|---|
| Nov '25 | 1611 | 3847 | 454 | 585 | 271 | 327 |
| Dec '25 | 1639 | 3766 | 386 | 552 | 421 | 331 |
| Jan '26 | 2480 | 4282 | 475 | 874 | 473 | 382 |
| Feb '26 | 1634 | 3197 | 377 | 572 | 308 | 353 |
| Mar '26 | 1740 | 3456 | 445 | 643 | 315 | 395 |
| Apr '26 | 3807 | 3561 | 490 | 551 | 3633 | 324 |
| May '26 | 2841 | 3569 | 555 | 654 | 532 | 337 |
| Jun '26 | 2099 | 6011 | 777 | 760 | 449 | 645 |
| Jul '26 | 3175 | 9265 | 1136 | 1378 | 638 | 931 |
| Aug '26 | 7471 | 8452 | 4809 | 1482 | 593 | 1003 |
| Sep '26 | 5019 | 8575 | 1437 | 1390 | 734 | 838 |
| Oct '26 | 4927 | 8659 | 1677 | 1236 | 713 | 879 |
Facial creams – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Facial creams – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 64 |
| Mar | 67 |
| Apr | 110 |
| May | 94 |
| Jun | 81 |
| Jul | 104 |
| Aug | 191 |
| Sep | 133 |
| Oct | 133 |
| Nov | 70 |
| Dec | 66 |
Facial creams are growing faster than one of the five comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 38,443 times, up 92.7% from a year earlier. By number of additions, Facial creams ranked second among the six subcategories in Facial care. The seasonal index peaked at 191 in August and reached a low of 64 in February. Ava was the most-added brand from November 2025 to October 2026, with 6,821 additions, followed by Nivea and Eveline.
2. How do Poles plan to buy in the “Facial creams” subcategory?
SourcesFacial creams – source mix
| Sources | Value |
|---|---|
| From leaflets | 3263 |
| From ads | 6556 |
| Organic | 28624 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Facial creams | 8.49 | 17.05 | 74.46 |
| Cleansers and make up removers | 7.97 | 0.03 | 92 |
| Facials toners | 2.64 | 27.12 | 70.24 |
| Face masks, sheet masks | 35.15 | 0.03 | 64.82 |
| Serums, ampoules | 20.62 | 35.99 | 43.39 |
| Cleansing strips | 6.83 | 0 | 93.17 |
Facial creams – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 5 | 0 | 1606 |
| Dec '25 | 10 | 0 | 1629 |
| Jan '26 | 507 | 1 | 1972 |
| Feb '26 | 173 | 1 | 1460 |
| Mar '26 | 287 | 0 | 1453 |
| Apr '26 | 285 | 2069 | 1453 |
| May '26 | 539 | 789 | 1513 |
| Jun '26 | 53 | 2 | 2044 |
| Jul '26 | 53 | 8 | 3114 |
| Aug '26 | 70 | 3630 | 3771 |
| Sep '26 | 686 | 44 | 4289 |
| Oct '26 | 595 | 12 | 4320 |
Organic additions dominate, although their share is lower than in three of the five comparable subcategories: from November 2025 to October 2026, organic additions accounted for 74.5%, additions from ads for 17.1%, and leaflet additions for 8.5%. From November 2025 to October 2026, there were 6,556 additions from ads and 3,263 from leaflets.
