Cleansers and make up removers
The “Cleansers and make up removers” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cleansers and make up removers – shopping list additions
61 089in Oct '25–Sep '26
↓ -15.8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
92.1%
Ads 0% | Leaflets 7.9%1. “Cleansers and make up removers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cleansers and make up removers | Facial creams | Facials toners | Face masks, sheet masks | Serums, ampoules | Cleansing strips |
|---|---|---|---|---|---|---|
| Oct '25 | 3404 | 1560 | 442 | 469 | 186 | 308 |
| Nov '25 | 3847 | 1611 | 454 | 585 | 271 | 327 |
| Dec '25 | 3766 | 1639 | 386 | 552 | 421 | 331 |
| Jan '26 | 4282 | 2480 | 475 | 874 | 473 | 382 |
| Feb '26 | 3197 | 1634 | 377 | 572 | 308 | 353 |
| Mar '26 | 3456 | 1740 | 445 | 643 | 315 | 395 |
| Apr '26 | 3561 | 3807 | 490 | 551 | 3633 | 324 |
| May '26 | 3569 | 2841 | 555 | 654 | 532 | 337 |
| Jun '26 | 6011 | 2099 | 777 | 760 | 449 | 645 |
| Jul '26 | 9265 | 3175 | 1136 | 1378 | 638 | 931 |
| Aug '26 | 8452 | 7471 | 4809 | 1482 | 593 | 1003 |
| Sep '26 | 8279 | 4882 | 1395 | 1360 | 713 | 815 |
Cleansers and make up removers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cleansers and make up removers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 81 |
| Mar | 88 |
| Apr | 94 |
| May | 92 |
| Jun | 115 |
| Jul | 148 |
| Aug | 108 |
| Sep | 103 |
| Oct | 85 |
| Nov | 92 |
| Dec | 93 |
Cleansers and make up removers: 61 089 additions in the period, -15.8% YoY. Ranked 1 of 6 subcategories in the category.
2. How do Poles plan to buy in the “Cleansers and make up removers” subcategory?
SourcesCleansers and make up removers – source mix
| Sources | Value |
|---|---|
| From leaflets | 4841 |
| From ads | 12 |
| Organic | 56236 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cleansers and make up removers | 7.92 | 0.02 | 92.06 |
| Facial creams | 7.61 | 18.74 | 73.65 |
| Facials toners | 1.08 | 29.93 | 68.99 |
| Face masks, sheet masks | 35.38 | 0.05 | 64.57 |
| Serums, ampoules | 20.05 | 38.27 | 41.68 |
| Cleansing strips | 6.84 | 0 | 93.16 |
Cleansers and make up removers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 157 | 0 | 3247 |
| Nov '25 | 407 | 1 | 3439 |
| Dec '25 | 359 | 0 | 3407 |
| Jan '26 | 818 | 4 | 3460 |
| Feb '26 | 348 | 1 | 2848 |
| Mar '26 | 444 | 0 | 3012 |
| Apr '26 | 299 | 0 | 3262 |
| May '26 | 352 | 0 | 3217 |
| Jun '26 | 337 | 0 | 5674 |
| Jul '26 | 511 | 1 | 8753 |
| Aug '26 | 198 | 1 | 8253 |
| Sep '26 | 611 | 4 | 7664 |
Brands from the “Cleansers and make up removers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Garnier | 1531 | 0 | 1163 |
| Nivea | 631 | 0 | 755 |
| Ziaja | 240 | 4 | 762 |
| Eveline | 271 | 0 | 376 |
| Cien | 213 | 0 | 239 |
| Tołpa | 167 | 1 | 217 |
| Isana | 67 | 0 | 124 |
| Cerave | 61 | 0 | 71 |
| Bioderma | 6 | 0 | 92 |
| Resibo | 8 | 0 | 48 |
Source mix: organic 92.1%, from ads 0%, from leaflets 7.9%.
