Perfumes
The “Perfumes” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Perfumes – shopping list additions
74 224in Sep '25–Aug '26
↑ 159.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/11
of 11 subcategoriesOrganic additions
48.2%
Ads 39.9% | Leaflets 11.9%1. “Perfumes” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Perfumes | Hair care, colorization and styling products | Facial care | Makeup products | Hand and nail care | Body care | Sun protection | Foot care |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 2374 | 12946 | 5974 | 5675 | 3637 | 2390 | 581 | 556 |
| Oct '25 | 2208 | 13324 | 6369 | 6429 | 4511 | 2780 | 315 | 571 |
| Nov '25 | 2573 | 13853 | 7095 | 7212 | 5018 | 2815 | 269 | 574 |
| Dec '25 | 3193 | 14901 | 7095 | 7809 | 5539 | 3196 | 254 | 582 |
| Jan '26 | 2501 | 15851 | 8966 | 8329 | 6080 | 4677 | 479 | 829 |
| Feb '26 | 3036 | 14047 | 6441 | 7129 | 4999 | 4044 | 404 | 574 |
| Mar '26 | 32181 | 14695 | 6994 | 6428 | 4319 | 3858 | 542 | 600 |
| Apr '26 | 3487 | 18882 | 12366 | 6934 | 4959 | 3776 | 1228 | 748 |
| May '26 | 3814 | 22708 | 8488 | 7508 | 4888 | 4214 | 2217 | 749 |
| Jun '26 | 4890 | 26337 | 10741 | 9990 | 7097 | 6004 | 5228 | 1388 |
| Jul '26 | 6919 | 45951 | 16523 | 14987 | 10806 | 9188 | 5987 | 2089 |
| Aug '26 | 7048 | 36983 | 23810 | 14967 | 10550 | 8946 | 4405 | 2103 |
Perfumes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Perfumes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 52 |
| Feb | 56 |
| Mar | 400 |
| Apr | 66 |
| May | 74 |
| Jun | 86 |
| Jul | 109 |
| Aug | 112 |
| Sep | 54 |
| Oct | 53 |
| Nov | 64 |
| Dec | 76 |
Perfumes increased year over year, but its standing against other subcategories is not supplied: over the 12-month window, 74,224 additions were recorded, with growth of 159.6% year over year. The supplied comparative growth verdict and rank are absent, so the pace cannot be positioned against other subcategories.
2. How do Poles plan to buy in the “Perfumes” subcategory?
SourcesPerfumes – source mix
| Sources | Value |
|---|---|
| From leaflets | 8850 |
| From ads | 29620 |
| Organic | 35754 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Perfumes | 11.92 | 39.91 | 48.17 |
| Hair care, colorization and styling products | 9.9 | 8.77 | 81.33 |
| Facial care | 9.28 | 10.98 | 79.74 |
| Makeup products | 8.14 | 0.02 | 91.84 |
| Hand and nail care | 5.44 | 0.01 | 94.55 |
| Body care | 14.17 | 0.02 | 85.81 |
| Sun protection | 7.17 | 0.04 | 92.79 |
| Foot care | 4.35 | 0.01 | 95.64 |
Perfumes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 34 | 0 | 2340 |
| Oct '25 | 13 | 1 | 2194 |
| Nov '25 | 21 | 0 | 2552 |
| Dec '25 | 21 | 0 | 3172 |
| Jan '26 | 886 | 4 | 1611 |
| Feb '26 | 1439 | 0 | 1597 |
| Mar '26 | 1623 | 28721 | 1837 |
| Apr '26 | 629 | 859 | 1999 |
| May '26 | 1453 | 0 | 2361 |
| Jun '26 | 1006 | 4 | 3880 |
| Jul '26 | 981 | 15 | 5923 |
| Aug '26 | 744 | 16 | 6288 |
Brands from the “Perfumes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bugatti | 0 | 28704 | 87 |
| Calvin Klein | 80 | 0 | 40 |
| Jennifer Lopez | 21 | 0 | 6 |
| Elizabeth Arden | 16 | 0 | 10 |
| Cerruti | 0 | 0 | 9 |
| Kenzo | 0 | 0 | 6 |
| Naomi Campbell | 0 | 0 | 4 |
| Liu Jo | 0 | 0 | 1 |
Organic additions are the largest source, while paid advertising is unusually prominent: organic additions accounted for 48.2%, ads for 39.9%, and leaflets for 11.9% over the 12-month window. The organic share is lower than in all ten other subcategories, with the nearest higher share in Facial care at 79.7%. The ads share is higher than in all ten other subcategories, including Facial care at 11.0%, indicating that Perfumes already depends on paid impulse.
