Perfumes
The “Perfumes” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Perfumes – shopping list additions
84 869in Nov '25–Oct '26
↑ 196.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/11
of 11 subcategoriesOrganic additions
50.4%
Ads 34.9% | Leaflets 14.7%1. “Perfumes” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Perfumes | Hair care, colorization and styling products | Facial care | Makeup products | Hand and nail care | Body care | Sun protection | Foot care |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 2573 | 13853 | 7095 | 7212 | 5018 | 2815 | 269 | 574 |
| Dec '25 | 3193 | 14957 | 7095 | 7809 | 5539 | 3196 | 254 | 582 |
| Jan '26 | 2501 | 15851 | 8966 | 8329 | 6080 | 4677 | 479 | 829 |
| Feb '26 | 3036 | 14047 | 6441 | 7129 | 4999 | 4044 | 404 | 574 |
| Mar '26 | 32181 | 14695 | 6994 | 6428 | 4319 | 3858 | 542 | 600 |
| Apr '26 | 3487 | 18882 | 12366 | 6934 | 4959 | 3776 | 1228 | 748 |
| May '26 | 3814 | 22708 | 8488 | 7508 | 4888 | 4214 | 2217 | 749 |
| Jun '26 | 4890 | 26337 | 10741 | 9990 | 7097 | 6004 | 5228 | 1388 |
| Jul '26 | 6919 | 46323 | 16523 | 14987 | 10806 | 9188 | 5987 | 2089 |
| Aug '26 | 7048 | 37108 | 23810 | 14967 | 10550 | 8946 | 4405 | 2103 |
| Sep '26 | 8164 | 34951 | 17993 | 13813 | 9256 | 7818 | 2013 | 1486 |
| Oct '26 | 7063 | 37654 | 18091 | 14966 | 10629 | 7457 | 1207 | 1358 |
Perfumes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Perfumes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 48 |
| Feb | 51 |
| Mar | 362 |
| Apr | 59 |
| May | 67 |
| Jun | 77 |
| Jul | 98 |
| Aug | 102 |
| Sep | 111 |
| Oct | 98 |
| Nov | 58 |
| Dec | 69 |
Perfumes is the fastest-growing of the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 84,869 times. Over the same period, it grew 196.4% year over year. The seasonal index peaked at 362 in March and reached a low of 48 in January. By number of additions, Perfumes ranked fourth among the 11 subcategories in Cosmetics and skincare over the period. The brand added most often from November 2025 to October 2026 was Bugatti (28,942 additions), followed by Calvin Klein and Elizabeth Arden.
2. How do Poles plan to buy in the “Perfumes” subcategory?
SourcesPerfumes – source mix
| Sources | Value |
|---|---|
| From leaflets | 12456 |
| From ads | 29647 |
| Organic | 42766 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Perfumes | 14.68 | 34.93 | 50.39 |
| Hair care, colorization and styling products | 11.1 | 7.55 | 81.35 |
| Facial care | 10.38 | 9.25 | 80.37 |
| Makeup products | 8.71 | 0.03 | 91.26 |
| Hand and nail care | 5.8 | 0 | 94.2 |
| Body care | 13.98 | 0.01 | 86.01 |
| Sun protection | 7.08 | 0.05 | 92.87 |
| Foot care | 4.41 | 0.01 | 95.58 |
Perfumes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 21 | 0 | 2552 |
| Dec '25 | 21 | 0 | 3172 |
| Jan '26 | 886 | 4 | 1611 |
| Feb '26 | 1439 | 0 | 1597 |
| Mar '26 | 1623 | 28721 | 1837 |
| Apr '26 | 629 | 859 | 1999 |
| May '26 | 1453 | 0 | 2361 |
| Jun '26 | 1006 | 4 | 3880 |
| Jul '26 | 981 | 15 | 5923 |
| Aug '26 | 744 | 16 | 6288 |
| Sep '26 | 2157 | 17 | 5990 |
| Oct '26 | 1496 | 11 | 5556 |
Organic additions are the largest source, and the share from ads is significant: from November 2025 to October 2026, organic additions accounted for 50.4%, ad-driven additions for 34.9%, and additions from leaflets for 14.7%. Over the same period, the share of ad-driven additions was the highest among the comparable subcategories.
