Sun protection
The “Sun protection” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sun protection – shopping list additions
24 233in Nov '25–Oct '26
↑ 97.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
7/11
of 11 subcategoriesOrganic additions
92.9%
Ads 0.1% | Leaflets 7.1%1. “Sun protection” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Sun protection | Hair care, colorization and styling products | Facial care | Makeup products | Perfumes | Hand and nail care | Body care | Foot care |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 269 | 13853 | 7095 | 7212 | 2573 | 5018 | 2815 | 574 |
| Dec '25 | 254 | 14957 | 7095 | 7809 | 3193 | 5539 | 3196 | 582 |
| Jan '26 | 479 | 15851 | 8966 | 8329 | 2501 | 6080 | 4677 | 829 |
| Feb '26 | 404 | 14047 | 6441 | 7129 | 3036 | 4999 | 4044 | 574 |
| Mar '26 | 542 | 14695 | 6994 | 6428 | 32181 | 4319 | 3858 | 600 |
| Apr '26 | 1228 | 18882 | 12366 | 6934 | 3487 | 4959 | 3776 | 748 |
| May '26 | 2217 | 22708 | 8488 | 7508 | 3814 | 4888 | 4214 | 749 |
| Jun '26 | 5228 | 26337 | 10741 | 9990 | 4890 | 7097 | 6004 | 1388 |
| Jul '26 | 5987 | 46323 | 16523 | 14987 | 6919 | 10806 | 9188 | 2089 |
| Aug '26 | 4405 | 37108 | 23810 | 14967 | 7048 | 10550 | 8946 | 2103 |
| Sep '26 | 2013 | 34951 | 17993 | 13813 | 8164 | 9256 | 7818 | 1486 |
| Oct '26 | 1207 | 37654 | 18091 | 14966 | 7063 | 10629 | 7457 | 1358 |
Sun protection – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sun protection – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 29 |
| Feb | 27 |
| Mar | 39 |
| Apr | 83 |
| May | 114 |
| Jun | 258 |
| Jul | 273 |
| Aug | 205 |
| Sep | 85 |
| Oct | 50 |
| Nov | 19 |
| Dec | 18 |
This subcategory is growing faster than eight of the ten comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in Listonic and Moja Gazetka 24,233 times, and the number of additions was 97.9% higher year over year. By number of additions, it ranked seventh among the eleven subcategories in Cosmetics and skincare. From November 2025 to October 2026, Nivea was the most-added brand, with 440 additions, followed by Kolastyna and Ziaja. The seasonal index peaks at 273 in July and bottoms out at 18 in December.
2. How do Poles plan to buy in the “Sun protection” subcategory?
SourcesSun protection – source mix
| Sources | Value |
|---|---|
| From leaflets | 1715 |
| From ads | 11 |
| Organic | 22507 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sun protection | 7.08 | 0.05 | 92.87 |
| Hair care, colorization and styling products | 11.1 | 7.55 | 81.35 |
| Facial care | 10.38 | 9.25 | 80.37 |
| Makeup products | 8.71 | 0.03 | 91.26 |
| Perfumes | 14.68 | 34.93 | 50.39 |
| Hand and nail care | 5.8 | 0 | 94.2 |
| Body care | 13.98 | 0.01 | 86.01 |
| Foot care | 4.41 | 0.01 | 95.58 |
Sun protection – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 4 | 265 |
| Dec '25 | 1 | 1 | 252 |
| Jan '26 | 28 | 0 | 451 |
| Feb '26 | 6 | 0 | 398 |
| Mar '26 | 33 | 0 | 509 |
| Apr '26 | 406 | 0 | 822 |
| May '26 | 358 | 0 | 1859 |
| Jun '26 | 312 | 0 | 4916 |
| Jul '26 | 336 | 0 | 5651 |
| Aug '26 | 86 | 4 | 4315 |
| Sep '26 | 108 | 0 | 1905 |
| Oct '26 | 41 | 2 | 1164 |
Ads are an unused channel in this subcategory: from November 2025 to October 2026, organic additions accounted for 92.9%, leaflet-driven additions for 7.1%, and ads generated 11 additions. From November 2025 to October 2026, advertising's share was higher than in six of the ten comparable subcategories.
