Makeup products
The “Makeup products” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Makeup products – shopping list additions
103 397in Sep '25–Aug '26
↑ 75.1% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/11
of 11 subcategoriesOrganic additions
91.8%
Ads 0% | Leaflets 8.1%1. “Makeup products” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Makeup products | Hair care, colorization and styling products | Facial care | Perfumes | Hand and nail care | Body care | Sun protection | Foot care |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 5675 | 12946 | 5974 | 2374 | 3637 | 2390 | 581 | 556 |
| Oct '25 | 6429 | 13324 | 6369 | 2208 | 4511 | 2780 | 315 | 571 |
| Nov '25 | 7212 | 13853 | 7095 | 2573 | 5018 | 2815 | 269 | 574 |
| Dec '25 | 7809 | 14901 | 7095 | 3193 | 5539 | 3196 | 254 | 582 |
| Jan '26 | 8329 | 15851 | 8966 | 2501 | 6080 | 4677 | 479 | 829 |
| Feb '26 | 7129 | 14047 | 6441 | 3036 | 4999 | 4044 | 404 | 574 |
| Mar '26 | 6428 | 14695 | 6994 | 32181 | 4319 | 3858 | 542 | 600 |
| Apr '26 | 6934 | 18882 | 12366 | 3487 | 4959 | 3776 | 1228 | 748 |
| May '26 | 7508 | 22708 | 8488 | 3814 | 4888 | 4214 | 2217 | 749 |
| Jun '26 | 9990 | 26337 | 10741 | 4890 | 7097 | 6004 | 5228 | 1388 |
| Jul '26 | 14987 | 45951 | 16523 | 6919 | 10806 | 9188 | 5987 | 2089 |
| Aug '26 | 14967 | 36983 | 23810 | 7048 | 10550 | 8946 | 4405 | 2103 |
Makeup products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Makeup products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 84 |
| Mar | 73 |
| Apr | 72 |
| May | 89 |
| Jun | 100 |
| Jul | 143 |
| Aug | 161 |
| Sep | 82 |
| Oct | 98 |
| Nov | 111 |
| Dec | 103 |
Makeup products is growing faster than nine of ten compared subcategories: across 12 months, it recorded 103,397 additions. Year over year, growth was 75.1%, faster than nine of the ten compared subcategories and ranking second of eleven. The recurring seasonality profile peaks in August (161) and reaches its low in April (72).
2. How do Poles plan to buy in the “Makeup products” subcategory?
SourcesMakeup products – source mix
| Sources | Value |
|---|---|
| From leaflets | 8421 |
| From ads | 19 |
| Organic | 94957 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Makeup products | 8.14 | 0.02 | 91.84 |
| Hair care, colorization and styling products | 9.9 | 8.77 | 81.33 |
| Facial care | 9.28 | 10.98 | 79.74 |
| Perfumes | 11.92 | 39.91 | 48.17 |
| Hand and nail care | 5.44 | 0.01 | 94.55 |
| Body care | 14.17 | 0.02 | 85.81 |
| Sun protection | 7.17 | 0.04 | 92.79 |
| Foot care | 4.35 | 0.01 | 95.64 |
Makeup products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 91 | 0 | 5584 |
| Oct '25 | 190 | 1 | 6238 |
| Nov '25 | 657 | 2 | 6553 |
| Dec '25 | 712 | 1 | 7096 |
| Jan '26 | 982 | 7 | 7340 |
| Feb '26 | 1130 | 0 | 5999 |
| Mar '26 | 838 | 0 | 5590 |
| Apr '26 | 652 | 0 | 6282 |
| May '26 | 954 | 0 | 6554 |
| Jun '26 | 746 | 0 | 9244 |
| Jul '26 | 758 | 4 | 14225 |
| Aug '26 | 711 | 4 | 14252 |
Brands from the “Makeup products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Eveline | 1333 | 0 | 1634 |
| Maybelline | 406 | 0 | 311 |
| Rimmel | 361 | 1 | 173 |
| Wibo | 276 | 0 | 205 |
| Bell | 241 | 0 | 216 |
| Lovely | 218 | 0 | 153 |
| Max Factor | 239 | 0 | 56 |
| Inglot | 12 | 1 | 252 |
| L'Oréal | 111 | 0 | 143 |
| Bourjois | 203 | 0 | 50 |
Organic additions lead Makeup products, while advertising is unused: across 12 months, organic additions accounted for 91.8%, followed by leaflets at 8.1%. The organic share was higher than in five of the ten other subcategories and lower than in five; the nearest subcategory above was Lip care at 92.8%, while the nearest below was Body care at 85.8%. Advertising contributed 19 additions across 12 months; five other subcategories had a higher ad share, four had a lower share, and one had an equal share.
