Makeup products
The “Makeup products” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Makeup products – shopping list additions
120 072in Nov '25–Oct '26
↑ 103.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/11
of 11 subcategoriesOrganic additions
91.3%
Ads 0% | Leaflets 8.7%1. “Makeup products” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Month | Makeup products | Hair care, colorization and styling products | Facial care | Perfumes | Hand and nail care | Body care | Sun protection | Foot care |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 7212 | 13853 | 7095 | 2573 | 5018 | 2815 | 269 | 574 |
| Dec '25 | 7809 | 14957 | 7095 | 3193 | 5539 | 3196 | 254 | 582 |
| Jan '26 | 8329 | 15851 | 8966 | 2501 | 6080 | 4677 | 479 | 829 |
| Feb '26 | 7129 | 14047 | 6441 | 3036 | 4999 | 4044 | 404 | 574 |
| Mar '26 | 6428 | 14695 | 6994 | 32181 | 4319 | 3858 | 542 | 600 |
| Apr '26 | 6934 | 18882 | 12366 | 3487 | 4959 | 3776 | 1228 | 748 |
| May '26 | 7508 | 22708 | 8488 | 3814 | 4888 | 4214 | 2217 | 749 |
| Jun '26 | 9990 | 26337 | 10741 | 4890 | 7097 | 6004 | 5228 | 1388 |
| Jul '26 | 14987 | 46323 | 16523 | 6919 | 10806 | 9188 | 5987 | 2089 |
| Aug '26 | 14967 | 37108 | 23810 | 7048 | 10550 | 8946 | 4405 | 2103 |
| Sep '26 | 13813 | 34951 | 17993 | 8164 | 9256 | 7818 | 2013 | 1486 |
| Oct '26 | 14966 | 37654 | 18091 | 7063 | 10629 | 7457 | 1207 | 1358 |
Makeup products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Makeup products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 78 |
| Feb | 76 |
| Mar | 66 |
| Apr | 65 |
| May | 81 |
| Jun | 91 |
| Jul | 129 |
| Aug | 146 |
| Sep | 131 |
| Oct | 143 |
| Nov | 101 |
| Dec | 93 |
Makeup products are growing faster than nine of the ten comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 120,072 times, a 103.5% year-over-year increase. From November 2025 to October 2026, Makeup products ranked third among 11 subcategories in Cosmetics and skincare by number of additions. From November 2025 to October 2026, Eveline was the most-added brand (3,452 additions), followed by Maybelline and Bell. The seasonal index peaks in August at 146 and reaches its minimum in April at 65.
2. How do Poles plan to buy in the “Makeup products” subcategory?
SourcesMakeup products – source mix
| Sources | Value |
|---|---|
| From leaflets | 10464 |
| From ads | 31 |
| Organic | 109577 |
Source mix comparison – all subcategories
Showing 8 of 11 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Makeup products | 8.71 | 0.03 | 91.26 |
| Hair care, colorization and styling products | 11.1 | 7.55 | 81.35 |
| Facial care | 10.38 | 9.25 | 80.37 |
| Perfumes | 14.68 | 34.93 | 50.39 |
| Hand and nail care | 5.8 | 0 | 94.2 |
| Body care | 13.98 | 0.01 | 86.01 |
| Sun protection | 7.08 | 0.05 | 92.87 |
| Foot care | 4.41 | 0.01 | 95.58 |
Makeup products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 657 | 2 | 6553 |
| Dec '25 | 712 | 1 | 7096 |
| Jan '26 | 982 | 7 | 7340 |
| Feb '26 | 1130 | 0 | 5999 |
| Mar '26 | 838 | 0 | 5590 |
| Apr '26 | 652 | 0 | 6282 |
| May '26 | 954 | 0 | 6554 |
| Jun '26 | 746 | 0 | 9244 |
| Jul '26 | 758 | 4 | 14225 |
| Aug '26 | 711 | 4 | 14252 |
| Sep '26 | 1000 | 8 | 12805 |
| Oct '26 | 1324 | 5 | 13637 |
Organic additions dominate the source mix: from November 2025 to October 2026, there were 31 ad-driven additions; organic additions accounted for 91.3%, while leaflet-driven additions made up 8.7%. The organic share splits the comparable subcategories evenly.
