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Oshee

Energy drinks
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Oshee ranks 8th of 10 brands in the Energy drinks category with a 0.16% share over the last four weeks.

The category leader is Red Bull with a 40.33% share.

Its monthly share for October 2026 was 0.23%, compared with 0.13% the month before.

Its highest monthly share in the period shown, 3.04%, came in July 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Energy drinks
MarkaUdział procentowy
Red Bull40.33%
Monster19.37%
Black13.94%
Dzik Energy11.11%
Be Power8.16%
Tiger4.64%
Burn2.29%
Oshee0.16%
Rockstar0.00%
Plusssz Born0.00%

Brand Oshee percentage share in the category Energy drinks in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.16%Oshee
ALL BRANDS
Historical market share of brands in the Energy drinks category (monthly)
MonthBe PowerBurnOsheeRed BullRockstarTigerBlackDzik EnergyMonsterPlusssz Born
November 202413.66%2.66%0.35%49.42%0.00%10.53%11.92%5.21%6.25%0.00%
December 202410.00%5.26%0.38%68.46%0.00%3.85%4.49%5.77%1.79%0.00%
January 20257.27%2.30%0.00%57.73%0.09%8.29%9.58%9.85%4.88%0.00%
February 20258.71%3.10%0.36%51.43%0.12%10.74%11.69%8.35%5.49%0.00%
March 202511.60%4.39%0.16%60.03%0.00%10.66%2.98%5.49%4.70%0.00%
April 202511.04%3.46%0.00%59.98%0.11%13.27%4.68%4.24%3.23%0.00%
May 20259.39%3.97%0.40%61.77%0.13%3.97%6.48%4.50%9.39%0.00%
June 20256.81%4.27%0.20%64.23%0.00%5.39%10.87%4.27%3.96%0.00%
July 20256.18%2.66%3.04%59.32%0.10%10.17%10.74%3.33%4.47%0.00%
August 20255.71%3.65%0.59%75.57%0.00%3.25%4.63%3.55%3.05%0.00%
September 20258.39%3.53%0.88%54.93%0.00%6.77%8.84%8.84%7.81%0.00%
October 202517.27%3.48%0.15%50.65%0.00%5.81%6.53%5.66%10.45%0.00%
November 202510.39%3.62%0.08%36.64%0.08%17.17%16.40%6.93%8.70%0.00%
December 20256.50%1.56%0.10%49.55%0.45%6.91%17.54%8.52%8.87%0.00%
January 20268.68%0.83%0.12%14.32%0.25%3.02%13.21%51.52%8.04%0.00%
February 202610.12%3.03%1.76%20.15%0.00%13.59%20.29%9.24%21.81%0.00%
March 202611.96%3.70%0.43%21.04%0.09%21.61%14.74%10.78%15.65%0.00%
April 20268.96%2.40%2.04%24.07%0.00%7.37%16.78%11.41%26.97%0.00%
May 20267.03%2.44%0.39%28.29%0.00%9.62%16.27%17.05%18.91%0.00%
June 20267.83%3.23%0.27%45.25%0.20%9.29%9.25%12.35%12.32%0.00%
July 20266.39%1.63%0.77%52.28%0.00%8.98%11.69%7.22%11.04%0.00%
August 20265.09%1.42%0.06%59.92%0.02%5.11%8.08%14.65%5.65%0.00%
September 20265.53%1.51%0.13%39.55%0.08%6.49%16.01%15.05%15.65%0.00%
October 20267.88%1.91%0.23%38.87%0.00%6.22%8.59%18.42%17.89%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Energy drinks category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
155.9 h(6 days)
Energy drinks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Beverages”
Carbonated beverages
Still waters
Juices, nectars, fruit drinks
Mineral and spring waters
Sparkling waters
99.9 h (4 days)
120.8 h (5 days)
122.8 h (5 days)
143.6 h (6 days)
147.8 h (6 days)
Median of the Beverages category: 151.8 h (6 days)
Energy drinks
Syrups and concentrates
Smoothies, liquid meals
Isotonic drinks
Ready-to-drink iced teas
155.9 h (6 days)
159 h (7 days)
479.4 h (20 days)
1,331.6 h (55 days)
1,493.2 h (62 days)
Real Purchase Rate – Annual data for the Energy drinks subcategory compared with the other subcategories in Beverages.
SubcategoryRPR (%)
Juices, nectars, fruit drinks90%
Sparkling waters90%
Smoothies, liquid meals89%
Still waters89%
Mineral and spring waters88%
Syrups and concentrates85%
Carbonated beverages85%
Ready-to-drink iced teas85%
Isotonic drinks84%
Energy drinks82%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Energy drinks subcategory compared with the other subcategories in Beverages.
Brand Loyalty Index (BLI) marki w kategorii Energy drinks (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0030.88%
2024-12-01T00:00:0027.06%
2025-01-01T00:00:0035.49%
2025-02-01T00:00:0030.87%
2025-03-01T00:00:0023.48%
2025-04-01T00:00:0028.34%
2025-05-01T00:00:0026.07%
2025-06-01T00:00:0029.55%
2025-07-01T00:00:0031.43%
2025-08-01T00:00:0028.70%
2025-09-01T00:00:0026.43%
2025-10-01T00:00:0026.56%
2025-11-01T00:00:0042.24%
2025-12-01T00:00:0047.37%
2026-01-01T00:00:0060.56%
2026-02-01T00:00:0052.17%
2026-03-01T00:00:0054.00%
2026-04-01T00:00:0046.97%
2026-05-01T00:00:0042.56%
2026-06-01T00:00:0042.88%
2026-07-01T00:00:0046.83%
2026-08-01T00:00:0042.73%
2026-09-01T00:00:0046.61%
2026-10-01T00:00:0043.41%
12.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Energy drinks added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Energy drinks (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:008642798
2024-12-01T00:00:007802883
2025-01-01T00:00:0010863060
2025-02-01T00:00:008382715
2025-03-01T00:00:006382717
2025-04-01T00:00:008973165
2025-05-01T00:00:007562900
2025-06-01T00:00:009843330
2025-07-01T00:00:0010523347
2025-08-01T00:00:0010153537
2025-09-01T00:00:006792569
2025-10-01T00:00:006892594
2025-11-01T00:00:0012993075
2025-12-01T00:00:0019844188
2026-01-01T00:00:0032475362
2026-02-01T00:00:0020453920
2026-03-01T00:00:0023004259
2026-04-01T00:00:0024555227
2026-05-01T00:00:0020474810
2026-06-01T00:00:0029396854
2026-07-01T00:00:00521011125
2026-08-01T00:00:00464110860
2026-09-01T00:00:00475910210
2026-10-01T00:00:00435510033

Additions of a product from category Energy drinks

Absolute data on adding products from category Energy drinks with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Energy drinks
Number of additions Energy drinks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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