Isotonic drinks
The “Isotonic drinks” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Isotonic drinks – shopping list additions
19 450in Nov '25–Oct '26
↑ 122.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
10/10
of 10 subcategoriesOrganic additions
68.9%
Ads 0% | Leaflets 31.1%1. “Isotonic drinks” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Isotonic drinks | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 604 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 3075 |
| Dec '25 | 749 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 4188 |
| Jan '26 | 1161 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 5362 |
| Feb '26 | 913 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 3920 |
| Mar '26 | 1113 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 4259 |
| Apr '26 | 1406 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 5227 |
| May '26 | 1264 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 4810 |
| Jun '26 | 2155 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 6854 |
| Jul '26 | 3125 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 11125 |
| Aug '26 | 2834 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 10860 |
| Sep '26 | 2302 | 108771 | 62256 | 44645 | 23304 | 19526 | 15551 | 10210 |
| Oct '26 | 1824 | 122763 | 56306 | 48569 | 26673 | 17563 | 13391 | 10033 |
Isotonic drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Isotonic drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 76 |
| Feb | 61 |
| Mar | 77 |
| Apr | 96 |
| May | 87 |
| Jun | 132 |
| Jul | 172 |
| Aug | 165 |
| Sep | 128 |
| Oct | 105 |
| Nov | 47 |
| Dec | 53 |
Isotonic drinks are growing faster than seven of the nine comparable subcategories: there were 19,450 additions to shopping lists in the Listonic and Moja Gazetka apps between November 2025 and October 2026. Over the same period, the number of additions rose 122.7% year over year. Among the ten subcategories in Beverages, Isotonic drinks had the fewest additions from November 2025 to October 2026. The seasonal peak came in July (index 172), while the trough was in November (47). Oshee was the most-added brand from November 2025 to October 2026, with 3,106 additions, followed by Powerade and 4Move.
2. How do Poles plan to buy in the “Isotonic drinks” subcategory?
SourcesIsotonic drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 6054 |
| From ads | 0 |
| Organic | 13396 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Isotonic drinks | 31.13 | 0 | 68.87 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Still waters | 9.47 | 1.6 | 88.93 |
| Energy drinks | 29.82 | 3.13 | 67.05 |
Isotonic drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 178 | 0 | 426 |
| Dec '25 | 284 | 0 | 465 |
| Jan '26 | 648 | 0 | 513 |
| Feb '26 | 439 | 0 | 474 |
| Mar '26 | 514 | 0 | 599 |
| Apr '26 | 675 | 0 | 731 |
| May '26 | 539 | 0 | 725 |
| Jun '26 | 523 | 0 | 1632 |
| Jul '26 | 806 | 0 | 2319 |
| Aug '26 | 523 | 0 | 2311 |
| Sep '26 | 561 | 0 | 1741 |
| Oct '26 | 364 | 0 | 1460 |
Advertising is an unused channel for Isotonic drinks: from November 2025 to October 2026, organic additions accounted for 68.9%, leaflet-driven additions for 31.1%, and ads generated 0 additions. Over that period, the organic share was lower than in six of the nine comparable subcategories.
