Still waters
The “Still waters” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Still waters – shopping list additions
114 392in Nov '25–Oct '26
↑ 51.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
6/10
of 10 subcategoriesOrganic additions
88.9%
Ads 1.6% | Leaflets 9.5%1. “Still waters” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Still waters | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 4734 | 40390 | 21934 | 30457 | 8047 | 6783 | 3075 | 1794 |
| Dec '25 | 5978 | 58260 | 27808 | 60349 | 10161 | 10816 | 4188 | 1487 |
| Jan '26 | 6139 | 47892 | 26468 | 31829 | 11705 | 8090 | 5362 | 2448 |
| Feb '26 | 5166 | 43860 | 22779 | 19793 | 10521 | 7082 | 3920 | 2132 |
| Mar '26 | 4949 | 44763 | 24539 | 24692 | 10714 | 7100 | 4259 | 2133 |
| Apr '26 | 5657 | 44895 | 25498 | 30016 | 9419 | 7842 | 5227 | 2150 |
| May '26 | 5812 | 40790 | 26377 | 24759 | 9093 | 8422 | 4810 | 1600 |
| Jun '26 | 11567 | 73405 | 49445 | 37869 | 15475 | 16611 | 6854 | 2660 |
| Jul '26 | 18051 | 117451 | 72836 | 56947 | 24389 | 24461 | 11125 | 3717 |
| Aug '26 | 17397 | 119809 | 80597 | 54908 | 21955 | 24872 | 10860 | 3894 |
| Sep '26 | 15551 | 108771 | 62256 | 44645 | 23304 | 19526 | 10210 | 5032 |
| Oct '26 | 13391 | 122763 | 56306 | 48569 | 26673 | 17563 | 10033 | 4518 |
Still waters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Still waters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 80 |
| Feb | 69 |
| Mar | 70 |
| Apr | 77 |
| May | 77 |
| Jun | 117 |
| Jul | 160 |
| Aug | 157 |
| Sep | 136 |
| Oct | 119 |
| Nov | 64 |
| Dec | 75 |
Still waters are growing faster than two of the nine comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 114,392 times. Over that period, growth was 51.5% year over year. Among the ten subcategories in Beverages, Still waters ranked sixth by number of additions from November 2025 to October 2026. The seasonal peak came in July (index 160), while the low was in November (64). The most-added brand from November 2025 to October 2026 was Żywiec Zdrój, with 4,880 additions, followed by Cisowianka and Nałęczowianka.
2. How do Poles plan to buy in the “Still waters” subcategory?
SourcesStill waters – source mix
| Sources | Value |
|---|---|
| From leaflets | 10829 |
| From ads | 1833 |
| Organic | 101730 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Still waters | 9.47 | 1.6 | 88.93 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Energy drinks | 29.82 | 3.13 | 67.05 |
| Smoothies, liquid meals | 21.02 | 2.72 | 76.26 |
Still waters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 306 | 2 | 4426 |
| Dec '25 | 334 | 1 | 5643 |
| Jan '26 | 744 | 5 | 5390 |
| Feb '26 | 698 | 0 | 4468 |
| Mar '26 | 502 | 1 | 4446 |
| Apr '26 | 721 | 1 | 4935 |
| May '26 | 980 | 2 | 4830 |
| Jun '26 | 847 | 2 | 10718 |
| Jul '26 | 1199 | 1346 | 15506 |
| Aug '26 | 1234 | 282 | 15881 |
| Sep '26 | 2259 | 151 | 13141 |
| Oct '26 | 1005 | 40 | 12346 |
Still waters rely mainly on organic additions, whose share is lower than in seven of the nine comparable subcategories: from November 2025 to October 2026, organic additions accounted for 88.9%, additions from leaflets for 9.5%, and ad-driven additions for 1.6%.
