Juices, nectars, fruit drinks
The “Juices, nectars, fruit drinks” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Juices, nectars, fruit drinks – shopping list additions
709 099in Sep '25–Aug '26
↑ 24.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/10
of 10 subcategoriesOrganic additions
93.4%
Ads 0.5% | Leaflets 6.2%1. “Juices, nectars, fruit drinks” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 36603 | 22069 | 14179 | 7734 | 7520 | 5976 | 2569 | 1930 |
| Oct '25 | 40981 | 21239 | 16635 | 8670 | 7554 | 5471 | 2594 | 1790 |
| Nov '25 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 3075 | 1794 |
| Dec '25 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 4188 | 1487 |
| Jan '26 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 5362 | 2448 |
| Feb '26 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 3920 | 2132 |
| Mar '26 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 4259 | 2133 |
| Apr '26 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 5227 | 2150 |
| May '26 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 4810 | 1600 |
| Jun '26 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 6854 | 2660 |
| Jul '26 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 11125 | 3717 |
| Aug '26 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 10860 | 3894 |
Juices, nectars, fruit drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Juices, nectars, fruit drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 92 |
| Feb | 84 |
| Mar | 87 |
| Apr | 89 |
| May | 79 |
| Jun | 107 |
| Jul | 148 |
| Aug | 152 |
| Sep | 76 |
| Oct | 84 |
| Nov | 85 |
| Dec | 117 |
Juices, nectars, fruit drinks grew over the 12-month window, but its pace cannot be compared with other subcategories: the subcategory recorded 709,099 additions over 12 months and grew 24.4% year over year. A precomputed comparison of its growth pace against the other subcategories is not reported.
2. How do Poles plan to buy in the “Juices, nectars, fruit drinks” subcategory?
SourcesJuices, nectars, fruit drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 43681 |
| From ads | 3461 |
| Organic | 661957 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Juices, nectars, fruit drinks | 6.16 | 0.49 | 93.35 |
| Mineral and spring waters | 13.16 | 3.45 | 83.39 |
| Carbonated beverages | 20.94 | 14.77 | 64.29 |
| Syrups and concentrates | 9.2 | 2.69 | 88.11 |
| Sparkling waters | 5.12 | 0.18 | 94.7 |
| Still waters | 9.27 | 1.7 | 89.03 |
| Energy drinks | 28.44 | 3.85 | 67.71 |
| Smoothies, liquid meals | 20.67 | 3.24 | 76.09 |
Juices, nectars, fruit drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 243 | 228 | 36132 |
| Oct '25 | 285 | 250 | 40446 |
| Nov '25 | 195 | 322 | 39873 |
| Dec '25 | 486 | 246 | 57528 |
| Jan '26 | 3207 | 365 | 44320 |
| Feb '26 | 3884 | 257 | 39719 |
| Mar '26 | 3644 | 311 | 40808 |
| Apr '26 | 3115 | 218 | 41562 |
| May '26 | 4134 | 273 | 36383 |
| Jun '26 | 4078 | 302 | 69025 |
| Jul '26 | 11460 | 316 | 105675 |
| Aug '26 | 8950 | 373 | 110486 |
Brands from the “Juices, nectars, fruit drinks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Tymbark | 14158 | 1 | 6424 |
| Hortex | 12041 | 634 | 2743 |
| Kubuś | 4845 | 2 | 5572 |
| Vital Fresh | 5490 | 1 | 628 |
| Dr Witt | 3044 | 0 | 1741 |
| Bracia Sadownicy | 2052 | 5 | 2229 |
| Fortuna | 1220 | 0 | 298 |
| Cappy | 614 | 0 | 313 |
| Frugo | 833 | 0 | 70 |
| Costa | 528 | 0 | 55 |
Organic activity dominates, while paid impulse is underused: over the same 12-month window, the split was 93.4% organic additions, 0.5% ad-driven additions, and 6.2% leaflet-driven additions. The organic share was below that of the subcategory Sparkling waters at 94.7% and above that of the subcategory Still waters at 89.0%, placing it above eight of nine other subcategories. The ad share was lower than in six of the nine other subcategories.
