Sparkling waters
The “Sparkling waters” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sparkling waters – shopping list additions
137 153in Sep '25–Aug '26
↑ 24.4% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/10
of 10 subcategoriesOrganic additions
94.7%
Ads 0.2% | Leaflets 5.1%1. “Sparkling waters” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Sparkling waters | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Still waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 7520 | 36603 | 22069 | 14179 | 7734 | 5976 | 2569 | 1930 |
| Oct '25 | 7554 | 40981 | 21239 | 16635 | 8670 | 5471 | 2594 | 1790 |
| Nov '25 | 6783 | 40390 | 21934 | 30457 | 8047 | 4734 | 3075 | 1794 |
| Dec '25 | 10816 | 58260 | 27808 | 60349 | 10161 | 5978 | 4188 | 1487 |
| Jan '26 | 8090 | 47892 | 26468 | 31829 | 11705 | 6139 | 5362 | 2448 |
| Feb '26 | 7082 | 43860 | 22779 | 19793 | 10521 | 5166 | 3920 | 2132 |
| Mar '26 | 7100 | 44763 | 24539 | 24692 | 10714 | 4949 | 4259 | 2133 |
| Apr '26 | 7842 | 44895 | 25498 | 30016 | 9419 | 5657 | 5227 | 2150 |
| May '26 | 8422 | 40790 | 26377 | 24759 | 9093 | 5812 | 4810 | 1600 |
| Jun '26 | 16611 | 73405 | 49445 | 37869 | 15475 | 11567 | 6854 | 2660 |
| Jul '26 | 24461 | 117451 | 72836 | 56947 | 24389 | 18051 | 11125 | 3717 |
| Aug '26 | 24872 | 119809 | 80597 | 54908 | 21955 | 17397 | 10860 | 3894 |
Sparkling waters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sparkling waters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 81 |
| Feb | 71 |
| Mar | 76 |
| Apr | 85 |
| May | 84 |
| Jun | 129 |
| Jul | 170 |
| Aug | 171 |
| Sep | 80 |
| Oct | 77 |
| Nov | 73 |
| Dec | 104 |
Sparkling waters grew year over year, but its standing against the other subcategories cannot be established: over 137,153 additions in 12 months, the subcategory recorded 24.4% year-over-year growth. The growth pace cannot be compared because no precomputed comparison against the other subcategories is supplied.
2. How do Poles plan to buy in the “Sparkling waters” subcategory?
SourcesSparkling waters – source mix
| Sources | Value |
|---|---|
| From leaflets | 7025 |
| From ads | 252 |
| Organic | 129876 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sparkling waters | 5.12 | 0.18 | 94.7 |
| Juices, nectars, fruit drinks | 6.16 | 0.49 | 93.35 |
| Mineral and spring waters | 13.16 | 3.45 | 83.39 |
| Carbonated beverages | 20.94 | 14.77 | 64.29 |
| Syrups and concentrates | 9.2 | 2.69 | 88.11 |
| Still waters | 9.27 | 1.7 | 89.03 |
| Energy drinks | 28.44 | 3.85 | 67.71 |
| Smoothies, liquid meals | 20.67 | 3.24 | 76.09 |
Sparkling waters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 299 | 3 | 7218 |
| Oct '25 | 362 | 209 | 6983 |
| Nov '25 | 251 | 0 | 6532 |
| Dec '25 | 207 | 6 | 10603 |
| Jan '26 | 543 | 7 | 7540 |
| Feb '26 | 624 | 4 | 6454 |
| Mar '26 | 444 | 5 | 6651 |
| Apr '26 | 449 | 1 | 7392 |
| May '26 | 1257 | 3 | 7162 |
| Jun '26 | 383 | 0 | 16228 |
| Jul '26 | 1236 | 8 | 23217 |
| Aug '26 | 970 | 6 | 23896 |
Brands from the “Sparkling waters” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Muszyna | 2790 | 0 | 498 |
| Cisowianka | 1040 | 0 | 1353 |
| Żywiec Zdrój | 888 | 0 | 322 |
| Nałęczowianka | 430 | 7 | 464 |
| Muszynianka | 88 | 0 | 567 |
| Polaris | 361 | 0 | 268 |
| Rodowita | 262 | 0 | 64 |
| Saguaro | 136 | 0 | 117 |
| Oaza | 0 | 0 | 73 |
| Primavera | 14 | 0 | 57 |
Sparkling waters is overwhelmingly organic, with paid advertising underused: over the 12-month window, organic additions accounted for 94.7%, leaflet-driven additions for 5.1%, and ad-driven additions for 0.2%. The ad channel generated 252 additions over 12 months and was below the ad share in seven of nine other subcategories. Organic share was higher than in all nine other subcategories, including Juices, nectars, fruit drinks at 93.4%.
