Sparkling waters
The “Sparkling waters” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sparkling waters – shopping list additions
159 168in Nov '25–Oct '26
↑ 47.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
5/10
of 10 subcategoriesOrganic additions
94.3%
Ads 0.1% | Leaflets 5.6%1. “Sparkling waters” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Sparkling waters | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Still waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 6783 | 40390 | 21934 | 30457 | 8047 | 4734 | 3075 | 1794 |
| Dec '25 | 10816 | 58260 | 27808 | 60349 | 10161 | 5978 | 4188 | 1487 |
| Jan '26 | 8090 | 47892 | 26468 | 31829 | 11705 | 6139 | 5362 | 2448 |
| Feb '26 | 7082 | 43860 | 22779 | 19793 | 10521 | 5166 | 3920 | 2132 |
| Mar '26 | 7100 | 44763 | 24539 | 24692 | 10714 | 4949 | 4259 | 2133 |
| Apr '26 | 7842 | 44895 | 25498 | 30016 | 9419 | 5657 | 5227 | 2150 |
| May '26 | 8422 | 40790 | 26377 | 24759 | 9093 | 5812 | 4810 | 1600 |
| Jun '26 | 16611 | 73405 | 49445 | 37869 | 15475 | 11567 | 6854 | 2660 |
| Jul '26 | 24461 | 117451 | 72836 | 56947 | 24389 | 18051 | 11125 | 3717 |
| Aug '26 | 24872 | 119809 | 80597 | 54908 | 21955 | 17397 | 10860 | 3894 |
| Sep '26 | 19526 | 108771 | 62256 | 44645 | 23304 | 15551 | 10210 | 5032 |
| Oct '26 | 17563 | 122763 | 56306 | 48569 | 26673 | 13391 | 10033 | 4518 |
Sparkling waters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sparkling waters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 75 |
| Feb | 66 |
| Mar | 70 |
| Apr | 79 |
| May | 78 |
| Jun | 119 |
| Jul | 157 |
| Aug | 158 |
| Sep | 121 |
| Oct | 113 |
| Nov | 67 |
| Dec | 97 |
Growth was the slowest among comparable subcategories: from November 2025 to October 2026, shoppers added Sparkling waters to shopping lists in the Listonic and Moja Gazetka apps 159,168 times. Over that period, growth was 47.3% year over year, again the slowest among comparable subcategories. By number of additions, Sparkling waters ranked fifth among the ten subcategories in Beverages. Muszyna was the most-added brand from November 2025 to October 2026, with 3,914 additions, followed by Cisowianka and Żywiec Zdrój. The seasonal index peaked at 158 in August and reached a low of 66 in February.
2. How do Poles plan to buy in the “Sparkling waters” subcategory?
SourcesSparkling waters – source mix
| Sources | Value |
|---|---|
| From leaflets | 8923 |
| From ads | 78 |
| Organic | 150167 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Still waters | 9.47 | 1.6 | 88.93 |
| Energy drinks | 29.82 | 3.13 | 67.05 |
| Smoothies, liquid meals | 21.02 | 2.72 | 76.26 |
Sparkling waters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 251 | 0 | 6532 |
| Dec '25 | 207 | 6 | 10603 |
| Jan '26 | 543 | 7 | 7540 |
| Feb '26 | 624 | 4 | 6454 |
| Mar '26 | 444 | 5 | 6651 |
| Apr '26 | 449 | 1 | 7392 |
| May '26 | 1257 | 3 | 7162 |
| Jun '26 | 383 | 0 | 16228 |
| Jul '26 | 1236 | 8 | 23217 |
| Aug '26 | 970 | 6 | 23896 |
| Sep '26 | 2100 | 20 | 17406 |
| Oct '26 | 459 | 18 | 17086 |
Organic additions dominate, while advertising remains an unused channel: from November 2025 to October 2026, additions made organically accounted for 94.3%, additions from leaflets for 5.6%, and ads for 78 additions. From November 2025 to October 2026, the organic share was the highest among comparable subcategories.
