Mineral and spring waters
The “Mineral and spring waters” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mineral and spring waters – shopping list additions
496 843in Nov '25–Oct '26
↑ 67.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/10
of 10 subcategoriesOrganic additions
83%
Ads 3.6% | Leaflets 13.3%1. “Mineral and spring waters” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Mineral and spring waters | Juices, nectars, fruit drinks | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 21934 | 40390 | 30457 | 8047 | 6783 | 4734 | 3075 | 1794 |
| Dec '25 | 27808 | 58260 | 60349 | 10161 | 10816 | 5978 | 4188 | 1487 |
| Jan '26 | 26468 | 47892 | 31829 | 11705 | 8090 | 6139 | 5362 | 2448 |
| Feb '26 | 22779 | 43860 | 19793 | 10521 | 7082 | 5166 | 3920 | 2132 |
| Mar '26 | 24539 | 44763 | 24692 | 10714 | 7100 | 4949 | 4259 | 2133 |
| Apr '26 | 25498 | 44895 | 30016 | 9419 | 7842 | 5657 | 5227 | 2150 |
| May '26 | 26377 | 40790 | 24759 | 9093 | 8422 | 5812 | 4810 | 1600 |
| Jun '26 | 49445 | 73405 | 37869 | 15475 | 16611 | 11567 | 6854 | 2660 |
| Jul '26 | 72836 | 117451 | 56947 | 24389 | 24461 | 18051 | 11125 | 3717 |
| Aug '26 | 80597 | 119809 | 54908 | 21955 | 24872 | 17397 | 10860 | 3894 |
| Sep '26 | 62256 | 108771 | 44645 | 23304 | 19526 | 15551 | 10210 | 5032 |
| Oct '26 | 56306 | 122763 | 48569 | 26673 | 17563 | 13391 | 10033 | 4518 |
Mineral and spring waters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mineral and spring waters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 67 |
| Mar | 73 |
| Apr | 78 |
| May | 77 |
| Jun | 116 |
| Jul | 153 |
| Aug | 165 |
| Sep | 128 |
| Oct | 117 |
| Nov | 68 |
| Dec | 81 |
Mineral and spring waters are growing faster than four of the nine comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 496,843 times, up 67.4% from a year earlier. By number of additions, it ranked second among the ten subcategories in Beverages. The most frequently added brand from November 2025 to October 2026 was Muszynianka (68,381 additions), followed by Żywiec Zdrój and Cisowianka. The seasonal peak came in August (index 165), while the low was in February (67).
2. How do Poles plan to buy in the “Mineral and spring waters” subcategory?
SourcesMineral and spring waters – source mix
| Sources | Value |
|---|---|
| From leaflets | 66195 |
| From ads | 18060 |
| Organic | 412588 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Still waters | 9.47 | 1.6 | 88.93 |
| Energy drinks | 29.82 | 3.13 | 67.05 |
| Smoothies, liquid meals | 21.02 | 2.72 | 76.26 |
Mineral and spring waters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 3025 | 858 | 18051 |
| Dec '25 | 3214 | 14 | 24580 |
| Jan '26 | 5061 | 27 | 21380 |
| Feb '26 | 4578 | 11 | 18190 |
| Mar '26 | 4571 | 1676 | 18292 |
| Apr '26 | 4478 | 644 | 20376 |
| May '26 | 5793 | 847 | 19737 |
| Jun '26 | 6431 | 182 | 42832 |
| Jul '26 | 7465 | 2786 | 62585 |
| Aug '26 | 7775 | 7278 | 65544 |
| Sep '26 | 7695 | 3536 | 51025 |
| Oct '26 | 6109 | 201 | 49996 |
The subcategory relies primarily on organic additions: from November 2025 to October 2026, they accounted for 83.1% of additions, while leaflet-driven additions made up 13.3% and ad-driven additions 3.6%. Over the same period, the organic share was higher than in five of the nine comparable subcategories.
