Smoothies, liquid meals
The “Smoothies, liquid meals” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Smoothies, liquid meals – shopping list additions
27 735in Sep '25–Aug '26
↑ 23.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
8/10
of 10 subcategoriesOrganic additions
76.1%
Ads 3.2% | Leaflets 20.7%1. “Smoothies, liquid meals” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Smoothies, liquid meals | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 1930 | 36603 | 22069 | 14179 | 7734 | 7520 | 5976 | 2569 |
| Oct '25 | 1790 | 40981 | 21239 | 16635 | 8670 | 7554 | 5471 | 2594 |
| Nov '25 | 1794 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 3075 |
| Dec '25 | 1487 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 4188 |
| Jan '26 | 2448 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 5362 |
| Feb '26 | 2132 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 3920 |
| Mar '26 | 2133 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 4259 |
| Apr '26 | 2150 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 5227 |
| May '26 | 1600 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 4810 |
| Jun '26 | 2660 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 6854 |
| Jul '26 | 3717 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 11125 |
| Aug '26 | 3894 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 10860 |
Smoothies, liquid meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Smoothies, liquid meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 116 |
| Feb | 98 |
| Mar | 104 |
| Apr | 93 |
| May | 80 |
| Jun | 115 |
| Jul | 135 |
| Aug | 132 |
| Sep | 86 |
| Oct | 86 |
| Nov | 86 |
| Dec | 69 |
Smoothies, liquid meals grew over the window, but its standing versus other subcategories is unavailable: over the 12-month window ending August 2026, the subcategory recorded 27,735 additions, with 23.8% year-over-year growth. A comparison of its growth pace with the other subcategories is not possible because the precomputed comparison metric is not supplied.
2. How do Poles plan to buy in the “Smoothies, liquid meals” subcategory?
SourcesSmoothies, liquid meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 5734 |
| From ads | 900 |
| Organic | 21101 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Smoothies, liquid meals | 20.67 | 3.24 | 76.09 |
| Juices, nectars, fruit drinks | 6.16 | 0.49 | 93.35 |
| Mineral and spring waters | 13.16 | 3.45 | 83.39 |
| Carbonated beverages | 20.94 | 14.77 | 64.29 |
| Syrups and concentrates | 9.2 | 2.69 | 88.11 |
| Sparkling waters | 5.12 | 0.18 | 94.7 |
| Still waters | 9.27 | 1.7 | 89.03 |
| Energy drinks | 28.44 | 3.85 | 67.71 |
Smoothies, liquid meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 151 | 95 | 1684 |
| Oct '25 | 264 | 91 | 1435 |
| Nov '25 | 327 | 77 | 1390 |
| Dec '25 | 275 | 85 | 1127 |
| Jan '26 | 800 | 110 | 1538 |
| Feb '26 | 676 | 74 | 1382 |
| Mar '26 | 529 | 63 | 1541 |
| Apr '26 | 627 | 55 | 1468 |
| May '26 | 321 | 50 | 1229 |
| Jun '26 | 422 | 71 | 2167 |
| Jul '26 | 690 | 79 | 2948 |
| Aug '26 | 652 | 50 | 3192 |
Brands from the “Smoothies, liquid meals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| S! shot | 1067 | 1 | 2269 |
| Wycisk | 374 | 2 | 1836 |
| Vital Fresh | 1888 | 5 | 204 |
| Beraw | 111 | 878 | 189 |
| Solevita | 376 | 2 | 61 |
| Foodini | 51 | 0 | 53 |
| Bracia Sadownicy | 33 | 0 | 21 |
| Oryginalny sok | 19 | 0 | 15 |
| Foods by Ann - smoothie bowl | 5 | 0 | 0 |
| Marwit - smoothie | 0 | 0 | 0 |
Organic additions dominate, while advertising is underused versus other subcategories: across the 12-month window ending August 2026, organic additions accounted for 76.1%, leaflet-driven additions for 20.7%, and ad-driven additions for 3.2% of the subcategory's volume. The organic share was below that of five other subcategories and above that of four; the nearest higher share was in the subcategory Mineral and spring waters, and the nearest lower share was in the subcategory Isotonic drinks. The ad share was lower than in six of the nine other subcategories.
