Smoothies, liquid meals
The “Smoothies, liquid meals” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Smoothies, liquid meals – shopping list additions
33 565in Nov '25–Oct '26
↑ 48.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
8/10
of 10 subcategoriesOrganic additions
76.3%
Ads 2.7% | Leaflets 21%1. “Smoothies, liquid meals” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Smoothies, liquid meals | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Energy drinks |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 1794 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 3075 |
| Dec '25 | 1487 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 4188 |
| Jan '26 | 2448 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 5362 |
| Feb '26 | 2132 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 3920 |
| Mar '26 | 2133 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 4259 |
| Apr '26 | 2150 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 5227 |
| May '26 | 1600 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 4810 |
| Jun '26 | 2660 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 6854 |
| Jul '26 | 3717 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 11125 |
| Aug '26 | 3894 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 10860 |
| Sep '26 | 5032 | 108771 | 62256 | 44645 | 23304 | 19526 | 15551 | 10210 |
| Oct '26 | 4518 | 122763 | 56306 | 48569 | 26673 | 17563 | 13391 | 10033 |
Smoothies, liquid meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Smoothies, liquid meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 104 |
| Feb | 87 |
| Mar | 93 |
| Apr | 83 |
| May | 71 |
| Jun | 103 |
| Jul | 121 |
| Aug | 118 |
| Sep | 149 |
| Oct | 135 |
| Nov | 76 |
| Dec | 62 |
Growth was faster than in one of the nine comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 33,565 times, and the number of additions rose 48.4% year over year. By number of additions over that period, Smoothies, liquid meals ranked eighth among the ten subcategories in Beverages. The most frequently added brand from November 2025 to October 2026 was S! shot (3,867 additions), followed by Vital Fresh and Wycisk.
2. How do Poles plan to buy in the “Smoothies, liquid meals” subcategory?
SourcesSmoothies, liquid meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 7054 |
| From ads | 912 |
| Organic | 25599 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Smoothies, liquid meals | 21.02 | 2.72 | 76.26 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Still waters | 9.47 | 1.6 | 88.93 |
| Energy drinks | 29.82 | 3.13 | 67.05 |
Smoothies, liquid meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 327 | 77 | 1390 |
| Dec '25 | 275 | 85 | 1127 |
| Jan '26 | 800 | 110 | 1538 |
| Feb '26 | 676 | 74 | 1382 |
| Mar '26 | 529 | 63 | 1541 |
| Apr '26 | 627 | 55 | 1468 |
| May '26 | 321 | 50 | 1229 |
| Jun '26 | 422 | 71 | 2167 |
| Jul '26 | 690 | 79 | 2948 |
| Aug '26 | 652 | 50 | 3192 |
| Sep '26 | 1319 | 75 | 3638 |
| Oct '26 | 416 | 123 | 3979 |
Organic additions dominate: from November 2025 to October 2026, organic additions accounted for 76.3%, leaflet additions for 21.0%, and ad additions for 2.7%; the organic share was lower than in five of the nine comparable subcategories. There were 912 ad additions from November 2025 to October 2026.
