Energy drinks
The “Energy drinks” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Energy drinks – shopping list additions
79 923in Nov '25–Oct '26
↑ 124.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
7/10
of 10 subcategoriesOrganic additions
67.1%
Ads 3.1% | Leaflets 29.8%1. “Energy drinks” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Energy drinks | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 3075 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 1794 |
| Dec '25 | 4188 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 1487 |
| Jan '26 | 5362 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 2448 |
| Feb '26 | 3920 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 2132 |
| Mar '26 | 4259 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 2133 |
| Apr '26 | 5227 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 2150 |
| May '26 | 4810 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 1600 |
| Jun '26 | 6854 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 2660 |
| Jul '26 | 11125 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 3717 |
| Aug '26 | 10860 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 3894 |
| Sep '26 | 10210 | 108771 | 62256 | 44645 | 23304 | 19526 | 15551 | 5032 |
| Oct '26 | 10033 | 122763 | 56306 | 48569 | 26673 | 17563 | 13391 | 4518 |
Energy drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Energy drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 87 |
| Feb | 69 |
| Mar | 72 |
| Apr | 87 |
| May | 80 |
| Jun | 106 |
| Jul | 150 |
| Aug | 150 |
| Sep | 133 |
| Oct | 131 |
| Nov | 61 |
| Dec | 73 |
Energy drinks are growing faster than eight of the nine comparable subcategories: between November 2025 and October 2026, shoppers added Energy drinks to shopping lists in the Listonic and Moja Gazetka apps 79,923 times. Over that same period, additions were 124.4% higher year over year. From November 2025 to October 2026, Energy drinks ranked seventh among the ten subcategories in Beverages by number of additions. The seasonal index peaked in July at 150 and reached a low of 61 in November. Red Bull was the most-added brand from November 2025 to October 2026, with 14,400 additions, followed by Dzik Energy and Monster.
2. How do Poles plan to buy in the “Energy drinks” subcategory?
SourcesEnergy drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 23830 |
| From ads | 2498 |
| Organic | 53595 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Energy drinks | 29.82 | 3.13 | 67.05 |
| Juices, nectars, fruit drinks | 6.95 | 1.05 | 92 |
| Mineral and spring waters | 13.32 | 3.63 | 83.05 |
| Carbonated beverages | 21.3 | 13.22 | 65.48 |
| Syrups and concentrates | 10.25 | 2.22 | 87.53 |
| Sparkling waters | 5.61 | 0.05 | 94.34 |
| Still waters | 9.47 | 1.6 | 88.93 |
| Smoothies, liquid meals | 21.02 | 2.72 | 76.26 |
Energy drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 883 | 1 | 2191 |
| Dec '25 | 1165 | 1 | 3022 |
| Jan '26 | 1419 | 1401 | 2542 |
| Feb '26 | 1755 | 2 | 2163 |
| Mar '26 | 2018 | 1 | 2240 |
| Apr '26 | 2274 | 342 | 2611 |
| May '26 | 1653 | 735 | 2422 |
| Jun '26 | 1885 | 1 | 4968 |
| Jul '26 | 2807 | 3 | 8315 |
| Aug '26 | 2135 | 4 | 8721 |
| Sep '26 | 3090 | 5 | 7115 |
| Oct '26 | 2746 | 2 | 7285 |
Organic additions dominate, and the share of ad-driven additions is higher than in seven of the nine comparable subcategories: from November 2025 to October 2026, organic additions made up 67.1%, leaflet additions 29.8% and ad-driven additions 3.1%.
