Energy drinks
The “Energy drinks” subcategory includes 10 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Energy drinks – shopping list additions
64 843in Sep '25–Aug '26
↑ 78.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
7/10
of 10 subcategoriesOrganic additions
67.7%
Ads 3.9% | Leaflets 28.4%1. “Energy drinks” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Month | Energy drinks | Juices, nectars, fruit drinks | Mineral and spring waters | Carbonated beverages | Syrups and concentrates | Sparkling waters | Still waters | Smoothies, liquid meals |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 2569 | 36603 | 22069 | 14179 | 7734 | 7520 | 5976 | 1930 |
| Oct '25 | 2594 | 40981 | 21239 | 16635 | 8670 | 7554 | 5471 | 1790 |
| Nov '25 | 3075 | 40390 | 21934 | 30457 | 8047 | 6783 | 4734 | 1794 |
| Dec '25 | 4188 | 58260 | 27808 | 60349 | 10161 | 10816 | 5978 | 1487 |
| Jan '26 | 5362 | 47892 | 26468 | 31829 | 11705 | 8090 | 6139 | 2448 |
| Feb '26 | 3920 | 43860 | 22779 | 19793 | 10521 | 7082 | 5166 | 2132 |
| Mar '26 | 4259 | 44763 | 24539 | 24692 | 10714 | 7100 | 4949 | 2133 |
| Apr '26 | 5227 | 44895 | 25498 | 30016 | 9419 | 7842 | 5657 | 2150 |
| May '26 | 4810 | 40790 | 26377 | 24759 | 9093 | 8422 | 5812 | 1600 |
| Jun '26 | 6854 | 73405 | 49445 | 37869 | 15475 | 16611 | 11567 | 2660 |
| Jul '26 | 11125 | 117451 | 72836 | 56947 | 24389 | 24461 | 18051 | 3717 |
| Aug '26 | 10860 | 119809 | 80597 | 54908 | 21955 | 24872 | 17397 | 3894 |
Energy drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Energy drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 79 |
| Mar | 83 |
| Apr | 99 |
| May | 91 |
| Jun | 121 |
| Jul | 172 |
| Aug | 171 |
| Sep | 62 |
| Oct | 69 |
| Nov | 70 |
| Dec | 84 |
Energy drinks grew year over year, but its standing against other subcategories is unavailable: over the 12-month window, it recorded 64,843 additions. Its year-over-year growth was 78.2%. A comparison of this growth with other subcategories is not possible because the supplied comparative verdict and ranking are absent.
2. How do Poles plan to buy in the “Energy drinks” subcategory?
SourcesEnergy drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 18439 |
| From ads | 2497 |
| Organic | 43907 |
Source mix comparison – all subcategories
Showing 8 of 10 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Energy drinks | 28.44 | 3.85 | 67.71 |
| Juices, nectars, fruit drinks | 6.16 | 0.49 | 93.35 |
| Mineral and spring waters | 13.16 | 3.45 | 83.39 |
| Carbonated beverages | 20.94 | 14.77 | 64.29 |
| Syrups and concentrates | 9.2 | 2.69 | 88.11 |
| Sparkling waters | 5.12 | 0.18 | 94.7 |
| Still waters | 9.27 | 1.7 | 89.03 |
| Smoothies, liquid meals | 20.67 | 3.24 | 76.09 |
Energy drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 209 | 2 | 2358 |
| Oct '25 | 236 | 4 | 2354 |
| Nov '25 | 883 | 1 | 2191 |
| Dec '25 | 1165 | 1 | 3022 |
| Jan '26 | 1419 | 1401 | 2542 |
| Feb '26 | 1755 | 2 | 2163 |
| Mar '26 | 2018 | 1 | 2240 |
| Apr '26 | 2274 | 342 | 2611 |
| May '26 | 1653 | 735 | 2422 |
| Jun '26 | 1885 | 1 | 4968 |
| Jul '26 | 2807 | 3 | 8315 |
| Aug '26 | 2135 | 4 | 8721 |
Brands from the “Energy drinks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Red Bull | 2908 | 1 | 8638 |
| Dzik Energy | 2372 | 1407 | 737 |
| Black | 3393 | 0 | 457 |
| Monster | 3428 | 0 | 301 |
| Tiger | 2460 | 0 | 215 |
| Be Power | 1978 | 10 | 379 |
| Burn | 239 | 0 | 416 |
| Oshee | 132 | 0 | 37 |
| Rockstar | 25 | 0 | 2 |
| Plusssz Born | 0 | 0 | 0 |
Energy drinks rely mainly on organic additions, while advertising is underused: organic additions represented 67.7% of the 12-month window, compared with 28.4% from leaflets and 3.9% from ads. The organic share was lower than in seven of nine other subcategories and higher than in two, including subcategory Isotonic drinks at 68.5% and subcategory Ready-to-drink iced teas at 65.1%. Advertising was underused relative to eight of nine other subcategories; only one other subcategory had a higher ad share.
