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Motyl

Horseradish
to receive information about changes in the popularity of this brand.

Motyl ranks 4th of 8 brands in the Horseradish category with a 1.81% share over the last four weeks.

The category leader is Krakus with a 63.25% share.

Its monthly share for October 2026 was 2.15%, compared with 4.00% the month before.

Its highest monthly share in the period shown, 27.27%, came in May 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Horseradish
MarkaUdział procentowy
Krakus63.25%
Polonaise18.37%
Madero13.25%
Motyl1.81%
W.Dymecki1.51%
Mosso1.20%
Rolnik0.60%
Prymat0.00%

Brand Motyl percentage share in the category Horseradish in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.81%Motyl
ALL BRANDS
Historical market share of brands in the Horseradish category (monthly)
MonthMossoKrakusPrymatMotylMaderoRolnikPolonaiseW.Dymecki
November 20245.88%54.41%0.00%7.35%0.00%0.00%22.06%10.29%
December 20242.72%47.47%0.39%5.45%12.45%1.95%22.18%7.39%
January 20254.84%41.94%0.00%9.68%4.84%1.61%25.81%11.29%
February 20252.50%35.00%0.00%17.50%2.50%0.00%30.00%12.50%
March 20251.89%43.40%0.00%4.40%39.62%0.00%9.43%1.26%
April 20250.99%41.11%0.00%11.46%19.57%0.40%20.55%5.93%
May 20253.03%45.45%0.00%27.27%0.00%0.00%21.21%3.03%
June 20259.52%28.57%0.00%0.00%14.29%0.00%33.33%14.29%
July 20256.25%59.38%0.00%3.13%9.38%0.00%18.75%3.13%
August 20259.52%38.10%0.00%4.76%14.29%0.00%28.57%4.76%
September 20257.41%37.04%0.00%7.41%7.41%0.00%37.04%3.70%
October 20251.27%16.56%0.00%3.18%71.97%0.00%3.82%3.18%
November 20250.69%40.00%0.00%6.21%34.48%0.69%14.48%3.45%
December 20254.28%39.30%1.17%10.89%15.18%1.95%22.18%5.06%
January 20262.15%70.97%0.00%4.30%5.38%0.00%12.90%4.30%
February 20263.70%58.02%1.23%7.41%4.94%1.23%16.05%7.41%
March 20260.27%65.34%0.22%2.50%23.54%0.49%6.65%0.98%
April 20260.44%66.52%0.00%2.94%13.80%0.15%13.95%2.20%
May 20260.00%62.71%0.00%6.78%8.47%1.69%18.64%1.69%
June 20263.74%53.27%0.00%0.00%6.54%0.00%31.78%4.67%
July 20262.19%64.48%0.00%6.56%2.19%0.00%20.77%3.83%
August 20260.50%61.31%0.00%4.52%3.02%0.00%26.63%4.02%
September 20261.85%46.77%0.00%4.00%14.46%0.00%27.69%5.23%
October 20260.62%60.92%0.00%2.15%15.08%0.62%19.69%0.92%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Horseradish category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
946.6 h(39 days)
Horseradish
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Sauces, dips”
Powdered sauces
Mayonnaise
Hot sauces
Ketchup
59.3 h (2 days)
85.1 h (4 days)
111.2 h (5 days)
111.8 h (5 days)
Median of the Sauces, dips category: 121.7 h (5 days)
Cold sauces, dips
Mustard
Horseradish
Salad dressings
131.5 h (5 days)
159.2 h (7 days)
946.6 h (39 days)
1,736.2 h (72 days)
Real Purchase Rate – Annual data for the Horseradish subcategory compared with the other subcategories in Sauces, dips.
SubcategoryRPR (%)
Ketchup93%
Mustard93%
Mayonnaise92%
Hot sauces91%
Salad dressings90%
Powdered sauces88%
Horseradish87%
Cold sauces, dips82%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Horseradish subcategory compared with the other subcategories in Sauces, dips.
Brand Loyalty Index (BLI) marki w kategorii Horseradish (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:001.59%
2024-12-01T00:00:002.59%
2025-01-01T00:00:001.63%
2025-02-01T00:00:001.22%
2025-03-01T00:00:003.64%
2025-04-01T00:00:002.12%
2025-05-01T00:00:001.31%
2025-06-01T00:00:000.85%
2025-07-01T00:00:000.78%
2025-08-01T00:00:000.61%
2025-09-01T00:00:000.95%
2025-10-01T00:00:004.38%
2025-11-01T00:00:003.62%
2025-12-01T00:00:002.68%
2026-01-01T00:00:002.45%
2026-02-01T00:00:002.43%
2026-03-01T00:00:0012.14%
2026-04-01T00:00:004.26%
2026-05-01T00:00:002.73%
2026-06-01T00:00:002.39%
2026-07-01T00:00:001.63%
2026-08-01T00:00:002.03%
2026-09-01T00:00:003.91%
2026-10-01T00:00:003.37%
1.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Horseradish added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Horseradish (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00684286
2024-12-01T00:00:002579918
2025-01-01T00:00:00623814
2025-02-01T00:00:00403270
2025-03-01T00:00:001594366
2025-04-01T00:00:0050623814
2025-05-01T00:00:00332511
2025-06-01T00:00:00212471
2025-07-01T00:00:00324109
2025-08-01T00:00:00213419
2025-09-01T00:00:00272835
2025-10-01T00:00:001573584
2025-11-01T00:00:001454000
2025-12-01T00:00:002579593
2026-01-01T00:00:00933800
2026-02-01T00:00:00813336
2026-03-01T00:00:00223918448
2026-04-01T00:00:0068115998
2026-05-01T00:00:00592160
2026-06-01T00:00:001074469
2026-07-01T00:00:0018311251
2026-08-01T00:00:001999790
2026-09-01T00:00:003258313
2026-10-01T00:00:003259643

Additions of a product from category Horseradish

Absolute data on adding products from category Horseradish with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Horseradish
Number of additions Horseradish with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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