High-protein frankfurters
The “High-protein frankfurters” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
High-protein frankfurters – shopping list additions
725in Nov '25–Oct '26
↑ 110.1% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
86.8%
Ads 0.1% | Leaflets 13.1%1. “High-protein frankfurters” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | High-protein frankfurters | Cold cuts, sausages | Frankfurters | Kabanos sausages | Plant-based cold cuts | High-protein kabanos sausages |
|---|---|---|---|---|---|---|
| Nov '25 | 35 | 35190 | 53153 | 23967 | 408 | 25 |
| Dec '25 | 23 | 50688 | 59396 | 34291 | 572 | 15 |
| Jan '26 | 80 | 29972 | 65462 | 26582 | 590 | 1316 |
| Feb '26 | 68 | 13190 | 64348 | 25568 | 393 | 14 |
| Mar '26 | 26 | 14999 | 62056 | 26069 | 482 | 35 |
| Apr '26 | 42 | 9797 | 53141 | 22646 | 459 | 27 |
| May '26 | 46 | 7847 | 48347 | 21042 | 417 | 29 |
| Jun '26 | 78 | 436231 | 89043 | 37179 | 721 | 28 |
| Jul '26 | 81 | 628440 | 138696 | 59499 | 1202 | 62 |
| Aug '26 | 85 | 264037 | 144706 | 60177 | 1229 | 30 |
| Sep '26 | 57 | 0 | 141956 | 66899 | 1227 | 46 |
| Oct '26 | 104 | 0 | 160930 | 65211 | 1452 | 45 |
High-protein frankfurters – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | High-protein frankfurters – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 142 |
| Feb | 123 |
| Mar | 50 |
| Apr | 67 |
| May | 80 |
| Jun | 111 |
| Jul | 126 |
| Aug | 124 |
| Sep | 114 |
| Oct | 158 |
| Nov | 59 |
| Dec | 44 |
High-protein frankfurters are growing faster than three of the five comparable subcategories: from November 2025 through October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 725 times, up 110.1% year over year. Over the same period, High-protein frankfurters had the fewest additions of the six subcategories in the processed meat category. Pikok was the most frequently added brand from November 2025 through October 2026, with 83 additions, followed by Kraina Wędlin and Tarczyński. The seasonal index peaks at 158 in October and bottoms out at 44 in December.
2. How do Poles plan to buy in the “High-protein frankfurters” subcategory?
SourcesHigh-protein frankfurters – source mix
| Sources | Value |
|---|---|
| From leaflets | 95 |
| From ads | 1 |
| Organic | 629 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| High-protein frankfurters | 13.1 | 0.14 | 86.76 |
| Cold cuts, sausages | 5.99 | 3.16 | 90.85 |
| Frankfurters | 7.22 | 1.42 | 91.36 |
| Kabanos sausages | 11.38 | 2.17 | 86.45 |
| Plant-based cold cuts | 2.86 | 0.07 | 97.07 |
| High-protein kabanos sausages | 2.63 | 77.57 | 19.8 |
High-protein frankfurters – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 0 | 35 |
| Dec '25 | 0 | 0 | 23 |
| Jan '26 | 29 | 0 | 51 |
| Feb '26 | 18 | 0 | 50 |
| Mar '26 | 0 | 0 | 26 |
| Apr '26 | 6 | 0 | 36 |
| May '26 | 9 | 0 | 37 |
| Jun '26 | 23 | 0 | 55 |
| Jul '26 | 0 | 0 | 81 |
| Aug '26 | 2 | 0 | 83 |
| Sep '26 | 4 | 0 | 53 |
| Oct '26 | 4 | 1 | 99 |
Organic additions dominate, while advertising is an unused channel: from November 2025 through October 2026, organic additions accounted for 86.8% and leaflet-driven additions for 13.1%; ads generated 1 addition. Over the same period, the organic share was lower than in three of the five comparable subcategories.
