Fish and fish products
The “Fish and fish products” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Fish and fish products – shopping list additions
702 507in Nov '25–Oct '26
↑ 345% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
85.2%
Ads 7.5% | Leaflets 7.3%1. “Fish and fish products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Fish and fish products | Meat products | Meat and substitutes | Tofu |
|---|---|---|---|---|
| Nov '25 | 13598 | 112778 | 45857 | 8757 |
| Dec '25 | 28897 | 144985 | 47815 | 8027 |
| Jan '26 | 15168 | 124002 | 53142 | 11972 |
| Feb '26 | 22223 | 103581 | 44285 | 9090 |
| Mar '26 | 15120 | 103667 | 48711 | 9319 |
| Apr '26 | 13536 | 86112 | 40233 | 8581 |
| May '26 | 8826 | 77728 | 38959 | 7926 |
| Jun '26 | 13492 | 563280 | 67820 | 13916 |
| Jul '26 | 21259 | 827980 | 100225 | 20272 |
| Aug '26 | 132801 | 470264 | 94121 | 21906 |
| Sep '26 | 189991 | 210185 | 95825 | 21339 |
| Oct '26 | 227596 | 227742 | 116006 | 26537 |
Fish and fish products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Fish and fish products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 44 |
| Feb | 49 |
| Mar | 41 |
| Apr | 37 |
| May | 26 |
| Jun | 30 |
| Jul | 41 |
| Aug | 196 |
| Sep | 282 |
| Oct | 336 |
| Nov | 38 |
| Dec | 80 |
Fish and fish products is the fastest-growing of the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 702,507 times. Growth over the same period was 345.0% year over year. By number of additions, it ranked third among the four subcategories in Meat, fish and products. Marinero was the most frequently added brand from November 2025 to October 2026, with 72,088 additions, followed by Mowi and Lisner. The seasonal index peaked at 336 in October and reached a low of 26 in May.
2. How do Poles plan to buy in the “Fish and fish products” subcategory?
SourcesFish and fish products – source mix
| Sources | Value |
|---|---|
| From leaflets | 51378 |
| From ads | 52915 |
| Organic | 598214 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Fish and fish products | 7.31 | 7.53 | 85.16 |
| Meat products | 7.24 | 2.42 | 90.34 |
| Meat and substitutes | 2.23 | 5.89 | 91.88 |
| Tofu | 1.09 | 5.22 | 93.69 |
Fish and fish products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 103 | 378 | 13117 |
| Dec '25 | 227 | 306 | 28364 |
| Jan '26 | 229 | 507 | 14432 |
| Feb '26 | 1889 | 1333 | 19001 |
| Mar '26 | 413 | 492 | 14215 |
| Apr '26 | 1003 | 344 | 12189 |
| May '26 | 359 | 316 | 8151 |
| Jun '26 | 436 | 380 | 12676 |
| Jul '26 | 616 | 1182 | 19461 |
| Aug '26 | 10408 | 2964 | 119429 |
| Sep '26 | 17494 | 15071 | 157426 |
| Oct '26 | 18201 | 29642 | 179753 |
Organic additions dominate, although their share is the lowest among comparable subcategories: from November 2025 to October 2026, organic additions accounted for 85.2%, ad-driven additions for 7.5% and leaflet-driven additions for 7.3%. Ads accounted for 52,915 additions from November 2025 to October 2026.
