Tofu
The “Tofu” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tofu – shopping list additions
167 642in Nov '25–Oct '26
↑ 48.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
93.7%
Ads 5.2% | Leaflets 1.1%1. “Tofu” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tofu | Meat products | Meat and substitutes | Fish and fish products |
|---|---|---|---|---|
| Nov '25 | 8757 | 112778 | 45857 | 13598 |
| Dec '25 | 8027 | 144985 | 47815 | 28897 |
| Jan '26 | 11972 | 124002 | 53142 | 15168 |
| Feb '26 | 9090 | 103581 | 44285 | 22223 |
| Mar '26 | 9319 | 103667 | 48711 | 15120 |
| Apr '26 | 8581 | 86112 | 40233 | 13536 |
| May '26 | 7926 | 77728 | 38959 | 8826 |
| Jun '26 | 13916 | 563280 | 67820 | 13492 |
| Jul '26 | 20272 | 827980 | 100225 | 21259 |
| Aug '26 | 21906 | 470264 | 94121 | 132801 |
| Sep '26 | 21339 | 210185 | 95825 | 189991 |
| Oct '26 | 26537 | 227742 | 116006 | 227596 |
Tofu – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tofu – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 111 |
| Feb | 84 |
| Mar | 88 |
| Apr | 77 |
| May | 74 |
| Jun | 92 |
| Jul | 120 |
| Aug | 127 |
| Sep | 125 |
| Oct | 153 |
| Nov | 80 |
| Dec | 70 |
Tofu is growing more slowly than any other comparable subcategory: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 167,642 times, with year-over-year growth of 48.2%. By number of additions, Tofu had the fewest among the four subcategories in Meat, fish and products. The most-added brand over the period was Go Vege (870 additions), followed by Lunter and Solida food. The seasonal index peaks in October at 153 and bottoms out in December (70).
2. How do Poles plan to buy in the “Tofu” subcategory?
SourcesTofu – source mix
| Sources | Value |
|---|---|
| From leaflets | 1825 |
| From ads | 8755 |
| Organic | 157062 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tofu | 1.09 | 5.22 | 93.69 |
| Meat products | 7.24 | 2.42 | 90.34 |
| Meat and substitutes | 2.23 | 5.89 | 91.88 |
| Fish and fish products | 7.31 | 7.53 | 85.16 |
Tofu – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 58 | 477 | 8222 |
| Dec '25 | 7 | 359 | 7661 |
| Jan '26 | 225 | 635 | 11112 |
| Feb '26 | 41 | 493 | 8556 |
| Mar '26 | 59 | 521 | 8739 |
| Apr '26 | 114 | 372 | 8095 |
| May '26 | 101 | 413 | 7412 |
| Jun '26 | 241 | 533 | 13142 |
| Jul '26 | 194 | 585 | 19493 |
| Aug '26 | 336 | 614 | 20956 |
| Sep '26 | 323 | 782 | 20234 |
| Oct '26 | 126 | 2971 | 23440 |
Organic additions dominate Tofu: from November 2025 to October 2026, they accounted for 93.7% of additions, compared with 5.2% from ads and 1.1% from leaflets. Over the same period, Tofu had the highest organic share among comparable subcategories.
