Tofu
The “Tofu” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tofu – shopping list additions
136 953in Sep '25–Aug '26
↑ 20.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
94.7%
Ads 4.3% | Leaflets 1.1%1. “Tofu” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tofu | Meat products | Meat and substitutes | Fish and fish products |
|---|---|---|---|---|
| Sep '25 | 7891 | 85925 | 69294 | 12461 |
| Oct '25 | 9296 | 99644 | 91701 | 13432 |
| Nov '25 | 8757 | 112781 | 77297 | 13598 |
| Dec '25 | 8027 | 144997 | 78406 | 28897 |
| Jan '26 | 11972 | 124031 | 88504 | 15168 |
| Feb '26 | 9090 | 103597 | 74029 | 22223 |
| Mar '26 | 9319 | 103671 | 95254 | 15120 |
| Apr '26 | 8581 | 86117 | 89500 | 13536 |
| May '26 | 7926 | 77735 | 90845 | 8826 |
| Jun '26 | 13916 | 563294 | 104228 | 13492 |
| Jul '26 | 20272 | 828040 | 154652 | 21259 |
| Aug '26 | 21906 | 470339 | 194059 | 132801 |
Tofu – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tofu – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 124 |
| Feb | 94 |
| Mar | 98 |
| Apr | 86 |
| May | 83 |
| Jun | 103 |
| Jul | 134 |
| Aug | 143 |
| Sep | 79 |
| Oct | 89 |
| Nov | 89 |
| Dec | 79 |
Tofu is growing, but its pace cannot be compared with the other subcategories: over the 12 months ending August 2026, the subcategory recorded 136,953 additions with 20.3% growth year over year. A comparison of its pace with the other subcategories is unavailable because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Tofu” subcategory?
SourcesTofu – source mix
| Sources | Value |
|---|---|
| From leaflets | 1470 |
| From ads | 5830 |
| Organic | 129653 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tofu | 1.07 | 4.26 | 94.67 |
| Meat products | 7.04 | 2.5 | 90.46 |
| Meat and substitutes | 3.77 | 4.84 | 91.39 |
| Fish and fish products | 5.11 | 2.91 | 91.98 |
Tofu – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 77 | 416 | 7398 |
| Oct '25 | 17 | 412 | 8867 |
| Nov '25 | 58 | 477 | 8222 |
| Dec '25 | 7 | 359 | 7661 |
| Jan '26 | 225 | 635 | 11112 |
| Feb '26 | 41 | 493 | 8556 |
| Mar '26 | 59 | 521 | 8739 |
| Apr '26 | 114 | 372 | 8095 |
| May '26 | 101 | 413 | 7412 |
| Jun '26 | 241 | 533 | 13142 |
| Jul '26 | 194 | 585 | 19493 |
| Aug '26 | 336 | 614 | 20956 |
Brands from the “Tofu” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Go Vege | 493 | 3 | 128 |
| Lunter | 159 | 0 | 66 |
| Solida food | 12 | 0 | 20 |
| Polsoja | 0 | 0 | 8 |
| Well Well | 2 | 0 | 0 |
| Alnatura | 0 | 0 | 0 |
| Berief | 0 | 0 | 0 |
| Joya | 0 | 0 | 0 |
| Naturavena | 0 | 0 | 0 |
| Sunfood | 0 | 0 | 0 |
Tofu is overwhelmingly organic, while paid activity is underused: over the 12 months ending August 2026, 94.7% of additions were organic, 4.3% came from ads and 1.1% came from leaflets. The organic share was higher than in all three other subcategories, including Fish and fish products at 92.0%. The ad share was below that of two of the three other subcategories and above that of one.
