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Pedro's

Instant coffee
to receive information about changes in the popularity of this brand.

The Pedro's brand is monitored in the Instant coffee category.

The category leader is Jacobs with a 46.84% share.

Its highest monthly share in the period shown, 0.04%, came in September 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Instant coffee
MarkaUdział procentowy
Jacobs46.84%
Nescafe44.43%
MK Cafe4.27%
Tchibo1.75%
Dallmayr1.22%
Woseba1.14%
Bellarom0.08%
Fort0.08%
Lavazza0.08%
Mokate0.06%
Astra0.03%
Sati0.03%
Cafe d'Or0.00%
Carte Noire0.00%
Douwe Egberts0.00%
Maxwell House0.00%
Prima0.00%
Segafredo0.00%
Premieur0.00%

Brand Pedro's percentage share in the category Instant coffee in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
We're collecting data on this brandOver the last four weeks the brand appeared on shopping lists too rarely to show its share reliably. The share will appear once we collect enough additions.
Want to grow the brand's presence on shopping lists?
Historical market share of brands in the Instant coffee category (monthly)
MonthAstraBellaromCafe d'OrCarte NoireDallmayrDouwe EgbertsFortJacobsLavazzaMaxwell HouseMK CafeMokateNescafePedro'sPrimaSatiSegafredoTchiboWosebaPremieur
November 20240.00%0.29%0.00%0.00%0.43%0.00%0.00%11.00%0.00%0.00%2.29%0.00%84.00%0.00%0.00%0.00%0.00%1.71%0.29%0.00%
December 20240.15%0.00%0.00%0.00%0.45%0.00%0.00%19.58%0.00%0.00%0.45%0.00%75.82%0.00%0.15%0.00%0.00%3.41%0.00%0.00%
January 20250.00%0.24%0.12%0.00%0.12%0.59%0.12%10.58%0.12%0.00%0.48%0.00%84.90%0.00%0.00%0.00%0.00%2.38%0.36%0.00%
February 20250.19%0.19%0.19%0.00%0.76%0.00%0.00%11.79%0.19%0.00%2.47%0.00%79.85%0.00%0.00%0.00%0.00%4.18%0.19%0.00%
March 20250.00%0.16%0.16%0.00%0.16%0.00%0.00%15.60%0.00%0.00%2.13%0.00%79.15%0.00%0.00%0.00%0.00%1.81%0.82%0.00%
April 20250.00%0.74%0.00%0.00%0.15%0.89%0.00%14.81%0.00%0.00%1.33%0.00%78.67%0.00%0.30%0.00%0.00%2.96%0.15%0.00%
May 20250.00%0.31%0.15%0.00%0.46%0.00%0.15%16.10%0.15%0.46%1.86%0.00%78.48%0.00%0.15%0.00%0.00%1.70%0.00%0.00%
June 20250.35%1.04%0.17%0.00%0.17%0.00%0.00%15.83%0.35%0.00%1.22%0.00%79.83%0.00%0.00%0.17%0.00%0.35%0.52%0.00%
July 20250.00%0.18%0.00%0.00%0.18%0.00%0.18%15.18%0.00%0.00%1.61%0.18%80.89%0.00%0.00%0.00%0.00%1.25%0.36%0.00%
August 20250.00%0.80%0.00%0.00%1.80%0.00%0.20%19.44%0.20%0.00%2.20%0.00%73.95%0.00%0.20%0.00%0.00%1.20%0.00%0.00%
September 20250.00%2.99%0.00%0.00%0.88%0.00%0.35%17.61%0.18%0.00%1.41%0.18%75.18%0.00%0.00%0.00%0.00%1.23%0.00%0.00%
October 20250.04%0.13%0.04%0.00%0.09%0.00%0.13%11.46%0.00%0.00%4.02%0.09%83.58%0.00%0.00%0.00%0.00%0.26%0.17%0.00%
November 20250.00%0.00%0.04%0.00%0.06%0.00%0.01%13.17%0.00%0.00%2.12%0.00%84.05%0.00%0.02%0.00%0.00%0.52%0.01%0.00%
December 20250.02%0.00%0.01%0.00%0.20%0.17%0.02%8.33%0.01%0.00%0.91%0.02%90.25%0.00%0.00%0.00%0.00%0.07%0.00%0.00%
January 20260.04%2.41%0.04%0.00%0.47%0.30%0.13%40.40%0.00%0.00%14.55%0.08%36.55%0.00%0.00%0.00%0.00%4.91%0.13%0.00%
February 20260.00%3.27%0.04%0.00%0.89%0.33%0.07%55.31%0.22%0.00%7.69%0.00%29.61%0.00%0.04%0.00%0.00%0.63%1.41%0.48%
March 20260.00%1.03%0.00%0.00%1.47%0.07%0.02%46.27%0.02%0.00%8.25%0.00%38.00%0.00%0.00%0.00%0.00%4.70%0.07%0.09%
April 20260.08%0.37%0.00%0.00%3.68%0.00%0.04%38.31%0.00%0.00%13.60%0.00%39.79%0.00%0.17%0.00%0.00%3.47%0.50%0.00%
May 20260.00%2.33%0.00%0.00%1.19%0.00%0.04%36.41%0.00%0.00%6.96%0.00%51.15%0.00%0.00%0.00%0.00%0.26%1.67%0.00%
June 20260.00%0.70%0.00%0.00%10.92%0.00%0.01%17.47%0.00%0.00%2.29%0.02%68.00%0.00%0.00%0.00%0.00%0.47%0.12%0.00%
July 20260.05%0.43%0.00%0.00%2.80%0.00%0.10%33.57%0.20%0.00%5.43%0.00%54.58%0.00%0.69%0.00%0.00%2.14%0.00%0.00%
August 20260.06%0.00%0.06%0.00%3.39%0.13%0.03%28.75%0.35%0.00%13.54%0.19%51.34%0.00%0.13%0.00%0.00%1.28%0.74%0.00%
September 20260.00%2.11%0.00%0.00%2.59%0.00%0.00%26.24%0.37%0.00%8.45%0.00%58.69%0.04%0.04%0.00%0.02%1.38%0.06%0.00%
October 20260.03%0.15%0.00%0.00%1.33%0.00%0.05%40.23%0.13%0.00%7.48%0.03%48.96%0.00%0.00%0.00%0.00%1.38%0.23%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Instant coffee category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
130.6 h(5 days)
Instant coffee
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Tea, coffee and cocoa”
Coffee concentrates
Cappuccino
Coffee drinks and iced coffee
Grain coffee
Flavored and herbal teas
Instant coffee
Cocoa powder
0 h
31.2 h (1 day)
101.7 h (4 days)
106.9 h (4 days)
129.4 h (5 days)
130.6 h (5 days)
132.4 h (6 days)
Median of the Tea, coffee and cocoa category: 132.4 h (6 days)
Classic teas
Coffee in capsules
Coffee beans
Ground coffee
Instant cocoa
137.7 h (6 days)
151.9 h (6 days)
151.9 h (6 days)
823.3 h (34 days)
882.9 h (37 days)
Real Purchase Rate – Annual data for the Instant coffee subcategory compared with the other subcategories in Tea, coffee and cocoa.
SubcategoryRPR (%)
Coffee in capsules93%
Instant cocoa92%
Flavored and herbal teas91%
Cocoa powder88%
Grain coffee88%
Classic teas87%
Instant coffee85%
Ground coffee85%
Coffee drinks and iced coffee81%
Cappuccino80%
Coffee beans79%
Coffee concentrates70%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Instant coffee subcategory compared with the other subcategories in Tea, coffee and cocoa.
Brand Loyalty Index (BLI) marki w kategorii Instant coffee (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0015.48%
2024-12-01T00:00:0014.89%
2025-01-01T00:00:0018.35%
2025-02-01T00:00:0013.58%
2025-03-01T00:00:0014.53%
2025-04-01T00:00:0015.02%
2025-05-01T00:00:0014.52%
2025-06-01T00:00:0013.57%
2025-07-01T00:00:0012.56%
2025-08-01T00:00:0011.72%
2025-09-01T00:00:0015.09%
2025-10-01T00:00:0040.65%
2025-11-01T00:00:0063.48%
2025-12-01T00:00:0073.82%
2026-01-01T00:00:0035.62%
2026-02-01T00:00:0040.00%
2026-03-01T00:00:0050.60%
2026-04-01T00:00:0037.31%
2026-05-01T00:00:0038.16%
2026-06-01T00:00:0057.70%
2026-07-01T00:00:0027.23%
2026-08-01T00:00:0023.09%
2026-09-01T00:00:0033.74%
2026-10-01T00:00:0028.89%
13.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Instant coffee added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Instant coffee (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:007004521
2024-12-01T00:00:006744526
2025-01-01T00:00:008414582
2025-02-01T00:00:005263873
2025-03-01T00:00:006094191
2025-04-01T00:00:006754493
2025-05-01T00:00:006464448
2025-06-01T00:00:005754237
2025-07-01T00:00:005604457
2025-08-01T00:00:004994256
2025-09-01T00:00:005683763
2025-10-01T00:00:0023385751
2025-11-01T00:00:00904514249
2025-12-01T00:00:001260617076
2026-01-01T00:00:0023646636
2026-02-01T00:00:0026926730
2026-03-01T00:00:0042798456
2026-04-01T00:00:0024206487
2026-05-01T00:00:0027007076
2026-06-01T00:00:00935116205
2026-07-01T00:00:00392314409
2026-08-01T00:00:00312413531
2026-09-01T00:00:00464113754
2026-10-01T00:00:00390513516

Additions of a product from category Instant coffee

Absolute data on adding products from category Instant coffee with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Instant coffee
Number of additions Instant coffee with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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