Instant coffee
The “Instant coffee” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant coffee – shopping list additions
129 913in Oct '25–Sep '26
↑ 151.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/8
of 8 subcategoriesOrganic additions
50.3%
Ads 22.8% | Leaflets 26.9%1. “Instant coffee” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Coffee concentrates | Cappuccino | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Oct '25 | 5751 | 10695 | 2122 | 2512 | 0 | 703 | 161 | 399 |
| Nov '25 | 14249 | 4694 | 15997 | 2811 | 0 | 1050 | 317 | 355 |
| Dec '25 | 17076 | 6222 | 6048 | 2914 | 1 | 907 | 243 | 409 |
| Jan '26 | 6636 | 6325 | 5080 | 3037 | 0 | 944 | 330 | 423 |
| Feb '26 | 6730 | 5789 | 5751 | 2858 | 1 | 794 | 338 | 406 |
| Mar '26 | 8456 | 12836 | 13385 | 2640 | 0 | 991 | 452 | 470 |
| Apr '26 | 6487 | 13045 | 7113 | 2429 | 0 | 773 | 439 | 647 |
| May '26 | 7076 | 4856 | 4665 | 2220 | 3 | 626 | 916 | 545 |
| Jun '26 | 16205 | 7263 | 7055 | 3141 | 70 | 852 | 1612 | 930 |
| Jul '26 | 14409 | 11224 | 10104 | 5341 | 2191 | 1409 | 3777 | 1469 |
| Aug '26 | 13531 | 17050 | 10310 | 5076 | 16491 | 1479 | 1801 | 1489 |
| Sep '26 | 13307 | 17014 | 13813 | 5650 | 10175 | 1781 | 1508 | 1194 |
Instant coffee – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant coffee – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 74 |
| Feb | 70 |
| Mar | 84 |
| Apr | 73 |
| May | 76 |
| Jun | 135 |
| Jul | 125 |
| Aug | 118 |
| Sep | 113 |
| Oct | 67 |
| Nov | 124 |
| Dec | 143 |
Instant coffee: 129 913 additions in the period, 151.5% YoY. Ranked 1 of 8 subcategories in the category.
2. How do Poles plan to buy in the “Instant coffee” subcategory?
SourcesInstant coffee – source mix
| Sources | Value |
|---|---|
| From leaflets | 35004 |
| From ads | 29593 |
| Organic | 65316 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant coffee | 26.94 | 22.78 | 50.28 |
| Coffee beans | 35.26 | 30.17 | 34.57 |
| Ground coffee | 40.92 | 30.78 | 28.3 |
| Grain coffee | 12.23 | 0.28 | 87.49 |
| Coffee concentrates | 1.23 | 95.77 | 3 |
| Cappuccino | 19.27 | 0 | 80.73 |
| Coffee drinks and iced coffee | 40.69 | 12.51 | 46.8 |
| Coffee in capsules | 7.35 | 0.3 | 92.35 |
Instant coffee – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 1051 | 1071 | 3629 |
| Nov '25 | 2493 | 8172 | 3584 |
| Dec '25 | 2670 | 10274 | 4132 |
| Jan '26 | 2955 | 2 | 3679 |
| Feb '26 | 2671 | 532 | 3527 |
| Mar '26 | 4235 | 730 | 3491 |
| Apr '26 | 3069 | 2 | 3416 |
| May '26 | 2414 | 1364 | 3298 |
| Jun '26 | 2574 | 7129 | 6502 |
| Jul '26 | 3793 | 190 | 10426 |
| Aug '26 | 2945 | 64 | 10522 |
| Sep '26 | 4134 | 63 | 9110 |
Brands from the “Instant coffee” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nescafe | 10401 | 23726 | 5145 |
| Jacobs | 9803 | 2522 | 1558 |
| MK Cafe | 2823 | 0 | 231 |
| Dallmayr | 563 | 994 | 51 |
| Tchibo | 600 | 0 | 118 |
| Bellarom | 426 | 0 | 17 |
| Woseba | 133 | 0 | 10 |
| Douwe Egberts | 43 | 0 | 1 |
| Lavazza | 32 | 0 | 11 |
| Prima | 29 | 0 | 11 |
Source mix: organic 50.3%, from ads 22.8%, from leaflets 26.9%.
