Bellarom
CappuccinoBellarom ranks 2nd of 4 brands in the Cappuccino category with a 10.34% share over the last four weeks.
The category leader is Mokate with a 86.21% share.
Its monthly share for October 2026 was 3.57%, compared with 2.08% the month before.
Its highest monthly share in the period shown, 12.50%, came in August 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase31.2 h(1 day)
Cappuccino
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Coffee concentrates
Cappuccino
Coffee drinks and iced coffee
Grain coffee
Flavored and herbal teas
Instant coffee
Cocoa powder
0 h
31.2 h (1 day)
101.7 h (4 days)
106.9 h (4 days)
129.4 h (5 days)
130.6 h (5 days)
132.4 h (6 days)
Median of the Tea, coffee and cocoa category: 132.4 h (6 days)
Classic teas
Coffee in capsules
Coffee beans
Ground coffee
Instant cocoa
137.7 h (6 days)
151.9 h (6 days)
151.9 h (6 days)
823.3 h (34 days)
882.9 h (37 days)
| Subcategory | RPR (%) |
|---|---|
| Coffee in capsules | 93% |
| Instant cocoa | 92% |
| Flavored and herbal teas | 91% |
| Cocoa powder | 88% |
| Grain coffee | 88% |
| Classic teas | 87% |
| Instant coffee | 85% |
| Ground coffee | 85% |
| Coffee drinks and iced coffee | 81% |
| Cappuccino | 80% |
| Coffee beans | 79% |
| Coffee concentrates | 70% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 11.41% |
| 2024-12-01T00:00:00 | 6.46% |
| 2025-01-01T00:00:00 | 10.00% |
| 2025-02-01T00:00:00 | 4.76% |
| 2025-03-01T00:00:00 | 7.57% |
| 2025-04-01T00:00:00 | 4.50% |
| 2025-05-01T00:00:00 | 8.50% |
| 2025-06-01T00:00:00 | 9.86% |
| 2025-07-01T00:00:00 | 6.56% |
| 2025-08-01T00:00:00 | 4.78% |
| 2025-09-01T00:00:00 | 2.95% |
| 2025-10-01T00:00:00 | 4.69% |
| 2025-11-01T00:00:00 | 23.14% |
| 2025-12-01T00:00:00 | 7.06% |
| 2026-01-01T00:00:00 | 11.33% |
| 2026-02-01T00:00:00 | 14.61% |
| 2026-03-01T00:00:00 | 16.35% |
| 2026-04-01T00:00:00 | 9.83% |
| 2026-05-01T00:00:00 | 3.67% |
| 2026-06-01T00:00:00 | 6.92% |
| 2026-07-01T00:00:00 | 5.39% |
| 2026-08-01T00:00:00 | 2.70% |
| 2026-09-01T00:00:00 | 10.46% |
| 2026-10-01T00:00:00 | 6.69% |
-4.70%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Cappuccino with the brandAll additions Cappuccino
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 116 | 1017 |
| 2024-12-01T00:00:00 | 108 | 1673 |
| 2025-01-01T00:00:00 | 93 | 930 |
| 2025-02-01T00:00:00 | 35 | 736 |
| 2025-03-01T00:00:00 | 60 | 793 |
| 2025-04-01T00:00:00 | 40 | 889 |
| 2025-05-01T00:00:00 | 72 | 847 |
| 2025-06-01T00:00:00 | 63 | 639 |
| 2025-07-01T00:00:00 | 41 | 625 |
| 2025-08-01T00:00:00 | 28 | 586 |
| 2025-09-01T00:00:00 | 19 | 644 |
| 2025-10-01T00:00:00 | 33 | 703 |
| 2025-11-01T00:00:00 | 243 | 1050 |
| 2025-12-01T00:00:00 | 64 | 907 |
| 2026-01-01T00:00:00 | 107 | 944 |
| 2026-02-01T00:00:00 | 116 | 794 |
| 2026-03-01T00:00:00 | 162 | 991 |
| 2026-04-01T00:00:00 | 76 | 773 |
| 2026-05-01T00:00:00 | 23 | 626 |
| 2026-06-01T00:00:00 | 59 | 852 |
| 2026-07-01T00:00:00 | 76 | 1409 |
| 2026-08-01T00:00:00 | 40 | 1479 |
| 2026-09-01T00:00:00 | 192 | 1835 |
| 2026-10-01T00:00:00 | 112 | 1674 |
Additions of a product from category Cappuccino
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cappuccino
Number of additions Cappuccino with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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