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Brand Performance logo

Häagen Dazs

Ice cream
Häagen Dazs logo
to receive information about changes in the popularity of this brand.

Häagen Dazs ranks 15th of 33 brands in the Ice cream category with a 1.15% share over the last four weeks.

The category leader is Grycan with a 20.17% share.

Its monthly share for October 2026 was 0.70%, compared with 0.80% the month before.

Its highest monthly share in the period shown, 1.90%, came in January 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Ice cream
MarkaUdział procentowy
Grycan20.17%
Cortina17.28%
Marletto17.03%
Kaktus6.39%
Magnum4.97%
Carte D'Or4.50%
Manhattan4.14%
Ben&Jerry's3.69%
Big Milk3.67%
Milka3.50%
Willisch3.29%
Oreo3.01%
Zielona Budka2.12%
Kinder1.97%
Häagen Dazs1.15%
Gelatelli0.79%
Zapp0.42%
Twister0.38%
Monte0.32%
Lody Koktajlowe Koral0.28%
Nesquik0.17%
Lion0.17%
Nuii0.15%
Wedel0.09%
Grand0.09%
Kolorowe Lato0.06%
Pirulo0.06%
KitKat0.06%
Bambino0.04%
Hortex0.04%
Mövenpick0.02%
Nogger0.00%
Premieur0.00%

Brand Häagen Dazs percentage share in the category Ice cream in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.15%Häagen Dazs
ALL BRANDS
Historical market share of brands in the Ice cream category (monthly)
MonthTwisterBambinoGelatelliCarte D'OrGrycanHäagen DazsLody Koktajlowe KoralMagnumMövenpickNesquikZielona BudkaMarlettoMilkaMonteWedelBig MilkHortexWillischZappNoggerGrandKaktusManhattanKolorowe LatoBen&Jerry'sNuiiPiruloCortinaOreoLionKitKatKinderPremieur
November 20240.00%0.13%1.04%14.75%20.23%0.91%1.04%9.66%0.13%1.57%3.66%17.23%2.35%0.91%0.00%4.83%0.00%2.61%0.26%0.00%0.13%8.09%2.74%0.00%4.18%0.13%0.00%0.39%2.35%0.00%0.13%0.52%0.00%
December 20240.36%0.00%0.47%4.98%23.58%1.07%7.23%5.45%0.71%0.59%0.95%21.68%1.54%0.12%0.00%1.66%0.00%3.91%3.79%0.00%0.36%9.95%6.99%0.00%1.78%0.00%0.00%0.00%2.13%0.00%0.24%0.47%0.00%
January 20250.00%0.21%2.85%2.32%33.40%1.90%0.53%4.43%0.00%0.32%4.74%16.86%1.16%0.21%0.11%3.37%0.00%1.58%0.74%0.00%0.00%12.01%2.63%0.00%6.74%0.32%0.00%0.11%2.85%0.00%0.11%0.53%0.00%
February 20250.28%0.09%0.66%9.57%16.97%1.04%5.69%5.12%0.00%0.57%3.60%20.66%2.09%0.28%0.00%3.32%0.00%3.22%0.57%0.00%0.38%8.63%7.68%0.00%6.54%0.00%0.00%0.57%1.90%0.09%0.09%0.38%0.00%
March 20250.05%0.00%2.84%4.89%17.26%0.68%0.49%7.09%0.05%1.76%2.25%19.07%3.23%1.76%0.05%5.67%0.00%1.61%0.39%0.00%0.10%16.14%5.28%0.10%0.44%0.10%2.35%0.34%3.28%0.15%0.29%2.30%0.00%
April 20250.54%0.00%5.17%3.73%11.66%0.30%1.80%7.33%0.75%0.66%3.19%19.59%2.07%0.42%0.00%12.26%0.15%2.58%0.96%0.03%0.18%14.99%5.20%0.06%1.59%0.57%0.48%0.03%2.01%0.24%0.24%1.20%0.00%
May 20251.00%0.04%2.13%4.30%10.35%0.28%0.95%5.02%0.24%0.72%2.19%22.80%3.51%0.31%0.00%7.93%0.96%1.43%1.54%0.21%0.46%9.70%1.95%0.31%0.55%0.66%0.64%0.00%17.26%0.12%0.10%2.33%0.00%
June 20250.40%0.03%1.52%3.00%27.96%0.27%0.61%3.58%0.01%0.74%3.37%16.28%5.39%0.82%0.00%4.71%1.68%0.71%1.28%0.02%0.16%9.78%2.43%0.10%0.18%0.73%0.25%0.00%12.32%0.11%0.12%1.46%0.00%
July 20250.10%0.01%1.31%2.30%7.46%0.49%0.31%1.81%0.03%0.35%2.54%5.95%2.87%0.56%0.01%57.24%0.16%0.30%0.47%0.01%0.15%4.49%2.80%0.04%0.13%1.07%0.22%0.15%5.96%0.04%0.04%0.60%0.00%
August 20250.65%0.06%0.19%2.12%9.24%0.30%0.61%3.21%0.01%0.45%1.17%9.99%0.53%0.74%0.01%44.71%0.15%0.60%0.75%0.02%0.32%7.38%2.81%0.12%0.37%0.26%0.03%0.01%11.96%0.18%0.07%0.97%0.00%
September 20250.22%0.00%0.52%2.93%18.85%1.03%0.82%7.10%0.17%0.60%1.42%32.63%0.73%0.82%0.04%3.75%0.43%2.07%0.99%0.00%0.17%14.77%2.84%0.13%1.16%0.17%0.09%2.11%1.55%0.13%0.17%1.59%0.00%
October 20250.06%0.06%0.31%2.69%22.86%0.94%0.31%4.68%0.12%2.25%3.12%22.17%0.87%0.12%0.12%2.31%0.37%1.00%1.00%0.00%0.25%6.62%2.44%0.25%2.19%0.00%0.06%17.18%4.37%0.62%0.12%0.50%0.00%
November 20250.00%0.00%0.20%5.81%13.92%0.54%5.88%7.77%0.14%0.81%4.73%25.27%0.88%0.07%0.00%8.99%0.00%6.96%0.81%0.00%0.20%4.66%1.76%0.07%2.97%0.00%0.00%4.12%2.30%0.41%0.20%0.54%0.00%
December 20250.05%0.16%0.05%9.69%24.54%1.02%2.37%3.34%0.16%0.48%1.51%29.44%0.81%0.16%0.00%3.01%0.05%0.43%1.51%0.00%0.05%3.82%7.97%0.27%6.08%0.00%0.05%0.97%1.51%0.05%0.05%0.38%0.00%
January 20260.00%0.00%0.56%9.79%25.77%0.98%0.66%2.58%0.00%0.28%9.84%26.90%1.17%0.14%0.09%1.41%0.23%1.73%1.41%0.00%0.05%4.36%1.78%0.33%1.73%0.00%0.00%0.00%3.94%0.09%0.05%4.12%0.00%
February 20260.17%0.03%1.85%1.57%16.15%0.87%3.50%4.51%1.12%0.42%5.73%38.32%2.06%0.07%0.03%2.48%0.07%4.20%0.52%0.00%0.03%5.70%4.97%0.14%0.80%0.00%0.28%0.21%3.22%0.38%0.07%0.49%0.00%
March 20261.62%0.02%0.48%13.14%12.13%0.59%3.44%5.55%0.20%0.25%2.46%31.55%0.71%0.09%0.09%8.33%0.46%1.73%0.77%0.04%0.11%6.99%3.92%0.30%0.62%0.09%2.10%0.89%0.70%0.04%0.16%0.43%0.00%
April 20260.28%0.02%4.78%12.48%15.10%0.27%0.99%4.99%0.16%0.19%1.76%21.30%0.56%1.21%0.03%6.43%0.20%0.39%0.41%0.01%0.51%6.98%11.99%0.19%5.65%0.41%1.06%0.09%0.81%0.14%0.05%0.55%0.00%
May 20260.18%0.02%5.56%3.00%16.43%0.21%0.59%3.17%0.01%0.34%2.54%29.22%0.90%1.81%0.46%6.03%0.37%1.16%1.94%0.00%0.23%12.73%7.75%0.11%0.16%1.48%0.83%0.00%0.99%0.23%0.26%1.30%0.00%
June 20260.22%0.02%3.48%4.13%37.99%0.29%0.25%3.65%0.01%0.47%1.82%22.52%0.50%0.41%0.02%6.32%0.53%0.80%0.20%0.01%0.09%5.47%7.54%0.18%0.45%0.81%0.59%0.01%0.57%0.24%0.17%0.25%0.00%
July 20260.44%0.01%1.35%7.01%38.68%0.19%0.15%4.40%0.09%0.25%4.26%16.53%0.44%0.22%0.04%6.21%0.11%0.65%0.35%0.02%0.46%7.34%7.50%0.07%0.45%0.42%0.54%0.03%0.91%0.09%0.08%0.68%0.00%
August 20260.51%0.05%4.40%7.41%19.72%0.16%0.30%10.99%0.11%0.13%3.36%24.05%0.79%0.51%0.06%3.79%0.22%0.51%1.29%0.01%0.21%7.98%9.60%0.27%0.64%0.32%0.37%0.01%1.04%0.26%0.15%0.77%0.00%
September 20260.63%0.02%1.61%3.70%11.13%0.80%1.38%12.15%0.01%0.08%2.45%31.96%0.63%0.06%0.05%3.42%0.04%1.46%1.41%0.03%0.26%11.41%7.45%0.05%1.34%0.99%0.69%2.57%0.71%0.12%0.13%1.29%0.00%
October 20260.41%0.05%1.80%4.90%18.03%0.70%0.38%5.70%0.00%0.13%1.11%15.80%1.72%0.39%0.03%3.73%0.13%2.87%1.18%0.00%0.13%7.07%4.37%0.18%2.73%0.13%0.16%22.41%1.67%0.18%0.03%1.87%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Ice cream category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
327.3 h(14 days)
Ice cream
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Frozen products”
Frozen French fries and potato products
Frozen meals
Frozen fish
Frozen vegetables and fruits
91.2 h (4 days)
94.9 h (4 days)
104.8 h (4 days)
137.6 h (6 days)
Median of the Frozen products category: 137.6 h (6 days)
Frozen bagguetes
Frozen pizzas and buns
Ice cream
176 h (7 days)
220.5 h (9 days)
327.3 h (14 days)
Real Purchase Rate – Annual data for the Ice cream subcategory compared with the other subcategories in Frozen products.
SubcategoryRPR (%)
Frozen French fries and potato products89%
Frozen bagguetes88%
Frozen vegetables and fruits86%
Frozen meals84%
Frozen pizzas and buns83%
Frozen fish80%
Ice cream79%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Ice cream subcategory compared with the other subcategories in Frozen products.
Brand Loyalty Index (BLI) marki w kategorii Ice cream (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:008.97%
2024-12-01T00:00:008.49%
2025-01-01T00:00:0010.36%
2025-02-01T00:00:0010.69%
2025-03-01T00:00:0014.99%
2025-04-01T00:00:0013.49%
2025-05-01T00:00:0019.88%
2025-06-01T00:00:0021.89%
2025-07-01T00:00:0037.25%
2025-08-01T00:00:0024.30%
2025-09-01T00:00:0014.25%
2025-10-01T00:00:0014.63%
2025-11-01T00:00:0014.32%
2025-12-01T00:00:0014.23%
2026-01-01T00:00:0015.47%
2026-02-01T00:00:0021.68%
2026-03-01T00:00:0021.69%
2026-04-01T00:00:0040.22%
2026-05-01T00:00:0030.85%
2026-06-01T00:00:0031.47%
2026-07-01T00:00:0032.44%
2026-08-01T00:00:0025.41%
2026-09-01T00:00:0025.82%
2026-10-01T00:00:0017.15%
8.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Ice cream added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Ice cream (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:007668542
2024-12-01T00:00:008449945
2025-01-01T00:00:009499164
2025-02-01T00:00:0010559869
2025-03-01T00:00:00204513644
2025-04-01T00:00:00332824677
2025-05-01T00:00:00677134067
2025-06-01T00:00:00931342553
2025-07-01T00:00:002068955538
2025-08-01T00:00:001026742243
2025-09-01T00:00:00232316305
2025-10-01T00:00:00160110945
2025-11-01T00:00:00148010337
2025-12-01T00:00:00185813056
2026-01-01T00:00:00213413796
2026-02-01T00:00:00286013190
2026-03-01T00:00:00560725849
2026-04-01T00:00:001821445287
2026-05-01T00:00:001754356864
2026-06-01T00:00:0039132124351
2026-07-01T00:00:0048049148128
2026-08-01T00:00:0033598132204
2026-09-01T00:00:001593761735
2026-10-01T00:00:00610835614

Additions of a product from category Ice cream

Absolute data on adding products from category Ice cream with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Ice cream
Number of additions Ice cream with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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