Frozen bagguetes
The “Frozen bagguetes” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen bagguetes – shopping list additions
8 231in Nov '25–Oct '26
↓ -11.4% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
7/7
of 7 subcategoriesOrganic additions
19.9%
Ads 50.9% | Leaflets 29.2%1. “Frozen bagguetes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen bagguetes | Frozen vegetables and fruits | Ice cream | Frozen pizzas and buns | Frozen French fries and potato products | Frozen meals | Frozen fish |
|---|---|---|---|---|---|---|---|
| Nov '25 | 144 | 47240 | 10337 | 2330 | 2241 | 2490 | 3062 |
| Dec '25 | 361 | 49133 | 13056 | 1969 | 2626 | 1971 | 4628 |
| Jan '26 | 3123 | 76932 | 13796 | 4116 | 3483 | 3400 | 3434 |
| Feb '26 | 278 | 66982 | 13190 | 5061 | 3684 | 3081 | 3548 |
| Mar '26 | 224 | 66280 | 25849 | 2977 | 15555 | 3509 | 3227 |
| Apr '26 | 426 | 58782 | 45287 | 3285 | 3007 | 2903 | 2500 |
| May '26 | 385 | 49094 | 56864 | 3027 | 2483 | 2730 | 2116 |
| Jun '26 | 547 | 70258 | 124351 | 5875 | 5201 | 3320 | 3075 |
| Jul '26 | 519 | 92872 | 148128 | 8858 | 7714 | 3567 | 3780 |
| Aug '26 | 370 | 93468 | 132204 | 5705 | 4716 | 3856 | 3561 |
| Sep '26 | 1348 | 114054 | 61735 | 7525 | 6066 | 5596 | 4858 |
| Oct '26 | 506 | 150869 | 35614 | 24843 | 5842 | 8093 | 4211 |
Frozen bagguetes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen bagguetes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 361 |
| Feb | 165 |
| Mar | 121 |
| Apr | 40 |
| May | 36 |
| Jun | 44 |
| Jul | 41 |
| Aug | 34 |
| Sep | 144 |
| Oct | 118 |
| Nov | 15 |
| Dec | 82 |
Frozen bagguetes posted the lowest year-over-year result among comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 8,231 times, 11.4% fewer than a year earlier. By number of additions, it ranked lowest among the seven subcategories in Frozen products. The seasonal index peaks in January at 361 and bottoms out in November at 15. From November 2025 to October 2026, Guseppe was the most-added brand (13,835 additions), followed by Chef Select and Donatello.
2. How do Poles plan to buy in the “Frozen bagguetes” subcategory?
SourcesFrozen bagguetes – source mix
| Sources | Value |
|---|---|
| From leaflets | 2403 |
| From ads | 4191 |
| Organic | 1637 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
Frozen bagguetes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 76 | 0 | 68 |
| Dec '25 | 149 | 122 | 90 |
| Jan '26 | 106 | 2942 | 75 |
| Feb '26 | 204 | 0 | 74 |
| Mar '26 | 129 | 0 | 95 |
| Apr '26 | 338 | 0 | 88 |
| May '26 | 309 | 0 | 76 |
| Jun '26 | 161 | 240 | 146 |
| Jul '26 | 322 | 16 | 181 |
| Aug '26 | 144 | 5 | 221 |
| Sep '26 | 208 | 862 | 278 |
| Oct '26 | 257 | 4 | 245 |
Advertising is the leading source of additions: from November 2025 to October 2026, ads accounted for 50.9% of additions, leaflets 29.2% and organic sources 19.9%. Over the same period, the advertising share was the highest among comparable subcategories.
