Frozen meals
The “Frozen meals” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen meals – shopping list additions
44 516in Nov '25–Oct '26
↑ 96.1% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
5/7
of 7 subcategoriesOrganic additions
65.8%
Ads 21% | Leaflets 13.2%1. “Frozen meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen meals | Frozen vegetables and fruits | Ice cream | Frozen pizzas and buns | Frozen French fries and potato products | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Nov '25 | 2490 | 47240 | 10337 | 2330 | 2241 | 3062 | 144 |
| Dec '25 | 1971 | 49133 | 13056 | 1969 | 2626 | 4628 | 361 |
| Jan '26 | 3400 | 76932 | 13796 | 4116 | 3483 | 3434 | 3123 |
| Feb '26 | 3081 | 66982 | 13190 | 5061 | 3684 | 3548 | 278 |
| Mar '26 | 3509 | 66280 | 25849 | 2977 | 15555 | 3227 | 224 |
| Apr '26 | 2903 | 58782 | 45287 | 3285 | 3007 | 2500 | 426 |
| May '26 | 2730 | 49094 | 56864 | 3027 | 2483 | 2116 | 385 |
| Jun '26 | 3320 | 70258 | 124351 | 5875 | 5201 | 3075 | 547 |
| Jul '26 | 3567 | 92872 | 148128 | 8858 | 7714 | 3780 | 519 |
| Aug '26 | 3856 | 93468 | 132204 | 5705 | 4716 | 3561 | 370 |
| Sep '26 | 5596 | 114054 | 61735 | 7525 | 6066 | 4858 | 1348 |
| Oct '26 | 8093 | 150869 | 35614 | 24843 | 5842 | 4211 | 506 |
Frozen meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 106 |
| Feb | 94 |
| Mar | 106 |
| Apr | 82 |
| May | 79 |
| Jun | 84 |
| Jul | 90 |
| Aug | 100 |
| Sep | 130 |
| Oct | 181 |
| Nov | 76 |
| Dec | 73 |
Frozen meals recorded the steepest year-over-year decline: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 0 times. Over that same period, its year-over-year change was -100.0%, the steepest decline among the comparable subcategories. It ranked last by number of additions among the seven subcategories in Frozen products. From November 2025 to October 2026, Hortex was the most-added brand (20,968 additions), followed by Frosta and Proste Historie. The seasonal index peaks in January at 209 and reaches its trough in July at 0.
2. How do Poles plan to buy in the “Frozen meals” subcategory?
SourcesFrozen meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 5892 |
| From ads | 9334 |
| Organic | 29290 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
Frozen meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 33 | 724 | 1733 |
| Dec '25 | 22 | 88 | 1861 |
| Jan '26 | 639 | 385 | 2376 |
| Feb '26 | 650 | 430 | 2001 |
| Mar '26 | 863 | 790 | 1856 |
| Apr '26 | 730 | 363 | 1810 |
| May '26 | 677 | 548 | 1505 |
| Jun '26 | 567 | 454 | 2299 |
| Jul '26 | 269 | 277 | 3021 |
| Aug '26 | 279 | 282 | 3295 |
| Sep '26 | 465 | 1788 | 3343 |
| Oct '26 | 698 | 3205 | 4190 |
Advertising was an unused channel for Frozen meals: from November 2025 to October 2026, there were 0 additions from ads, 0 organic additions, and 0 leaflet-driven additions. From November 2025 to October 2026, its advertising share was the lowest among the comparable subcategories.
