Frozen pizzas and buns
The “Frozen pizzas and buns” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen pizzas and buns – shopping list additions
34 045in Sep '25–Aug '26
↑ 49.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/7
of 7 subcategoriesOrganic additions
69.1%
Ads 15.3% | Leaflets 15.7%1. “Frozen pizzas and buns” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen pizzas and buns | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen fish | Frozen meals | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Sep '25 | 2171 | 37853 | 16305 | 1565 | 2163 | 1272 | 750 |
| Oct '25 | 2331 | 51032 | 10945 | 4333 | 2542 | 1696 | 1219 |
| Nov '25 | 2211 | 55500 | 10337 | 2241 | 3062 | 2193 | 144 |
| Dec '25 | 1886 | 59083 | 13056 | 2626 | 4628 | 1647 | 361 |
| Jan '26 | 3430 | 80271 | 13796 | 3483 | 3434 | 2913 | 3123 |
| Feb '26 | 3717 | 70109 | 13190 | 3684 | 3548 | 2526 | 278 |
| Mar '26 | 2303 | 68402 | 25849 | 15555 | 3227 | 3482 | 224 |
| Apr '26 | 2333 | 60848 | 45287 | 3007 | 2500 | 2607 | 426 |
| May '26 | 2135 | 49090 | 56864 | 2483 | 2116 | 2267 | 385 |
| Jun '26 | 3096 | 70264 | 124351 | 5201 | 3075 | 2879 | 547 |
| Jul '26 | 4441 | 92879 | 148128 | 7714 | 3780 | 2262 | 519 |
| Aug '26 | 3991 | 93477 | 132204 | 4716 | 3561 | 2315 | 370 |
Frozen pizzas and buns – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen pizzas and buns – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 116 |
| Feb | 139 |
| Mar | 127 |
| Apr | 81 |
| May | 77 |
| Jun | 94 |
| Jul | 122 |
| Aug | 114 |
| Sep | 70 |
| Oct | 99 |
| Nov | 84 |
| Dec | 79 |
Frozen pizzas and buns are in decline, growing more slowly than all six comparable subcategories: over the past 12 months, they recorded 0 additions, with a year-over-year change of -100.0%. The index peaks in October at 402 and reaches its trough in January at 0.
2. How do Poles plan to buy in the “Frozen pizzas and buns” subcategory?
SourcesFrozen pizzas and buns – source mix
| Sources | Value |
|---|---|
| From leaflets | 5329 |
| From ads | 5203 |
| Organic | 23513 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen meals | 14.98 | 15.15 | 69.87 |
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
Frozen pizzas and buns – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 29 | 774 | 1368 |
| Oct '25 | 32 | 622 | 1677 |
| Nov '25 | 13 | 607 | 1591 |
| Dec '25 | 53 | 3 | 1830 |
| Jan '26 | 1128 | 343 | 1959 |
| Feb '26 | 1037 | 1059 | 1621 |
| Mar '26 | 713 | 88 | 1502 |
| Apr '26 | 577 | 341 | 1415 |
| May '26 | 637 | 121 | 1377 |
| Jun '26 | 436 | 274 | 2386 |
| Jul '26 | 367 | 742 | 3332 |
| Aug '26 | 307 | 229 | 3455 |
Brands from the “Frozen pizzas and buns” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Guseppe | 3872 | 3088 | 2054 |
| Hortex | 753 | 7234 | 182 |
| Feliciana | 1450 | 4272 | 766 |
| Donatello | 4641 | 1 | 1341 |
| Rigga | 351 | 581 | 352 |
| Ristorante | 40 | 826 | 70 |
| A na obiad (LIDL) | 4 | 0 | 782 |
| Trattoria Alfredo | 429 | 0 | 29 |
| Proste Historie | 377 | 0 | 40 |
| Italiamo | 274 | 0 | 60 |
No source generates additions, and advertising is unused: over the past 12 months, there were 0 organic additions, 0 leaflet-driven additions and 0 ad-driven additions, so there is neither a leading nor a second source. The organic share is higher in all six comparable subcategories and lower in none; the closest one above is Frozen casseroles, at 15.4%. The advertising share is lower than in all six comparable subcategories: six are above it, and none has an equal share.
