Frozen pizzas and buns
The “Frozen pizzas and buns” subcategory includes 21 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen pizzas and buns – shopping list additions
75 571in Nov '25–Oct '26
↑ 208.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/7
of 7 subcategoriesOrganic additions
43.2%
Ads 38.8% | Leaflets 18%1. “Frozen pizzas and buns” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen pizzas and buns | Frozen vegetables and fruits | Ice cream | Frozen French fries and potato products | Frozen meals | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Nov '25 | 2330 | 47240 | 10337 | 2241 | 2490 | 3062 | 144 |
| Dec '25 | 1969 | 49133 | 13056 | 2626 | 1971 | 4628 | 361 |
| Jan '26 | 4116 | 76932 | 13796 | 3483 | 3400 | 3434 | 3123 |
| Feb '26 | 5061 | 66982 | 13190 | 3684 | 3081 | 3548 | 278 |
| Mar '26 | 2977 | 66280 | 25849 | 15555 | 3509 | 3227 | 224 |
| Apr '26 | 3285 | 58782 | 45287 | 3007 | 2903 | 2500 | 426 |
| May '26 | 3027 | 49094 | 56864 | 2483 | 2730 | 2116 | 385 |
| Jun '26 | 5875 | 70258 | 124351 | 5201 | 3320 | 3075 | 547 |
| Jul '26 | 8858 | 92872 | 148128 | 7714 | 3567 | 3780 | 519 |
| Aug '26 | 5705 | 93468 | 132204 | 4716 | 3856 | 3561 | 370 |
| Sep '26 | 7525 | 114054 | 61735 | 6066 | 5596 | 4858 | 1348 |
| Oct '26 | 24843 | 150869 | 35614 | 5842 | 8093 | 4211 | 506 |
Frozen pizzas and buns – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen pizzas and buns – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 74 |
| Feb | 96 |
| Mar | 81 |
| Apr | 58 |
| May | 55 |
| Jun | 87 |
| Jul | 123 |
| Aug | 86 |
| Sep | 116 |
| Oct | 327 |
| Nov | 49 |
| Dec | 46 |
Frozen pizzas and buns are growing faster than four of the six comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 65,220 times. Over the same period, the number of additions increased by 166.2% year over year. Frozen pizzas and buns ranked third by number of additions among the seven subcategories in Frozen products. Guseppe was the brand added most often from November 2025 to October 2026, with 15,502 additions, followed by Hortex and Feliciana. The seasonal index peaks in October at 225 and reaches a low in December at 51.
2. How do Poles plan to buy in the “Frozen pizzas and buns” subcategory?
SourcesFrozen pizzas and buns – source mix
| Sources | Value |
|---|---|
| From leaflets | 13608 |
| From ads | 29309 |
| Organic | 32654 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
Frozen pizzas and buns – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 14 | 652 | 1664 |
| Dec '25 | 55 | 3 | 1911 |
| Jan '26 | 1536 | 552 | 2028 |
| Feb '26 | 1988 | 1378 | 1695 |
| Mar '26 | 1250 | 113 | 1614 |
| Apr '26 | 1326 | 395 | 1564 |
| May '26 | 1189 | 375 | 1463 |
| Jun '26 | 1273 | 1904 | 2698 |
| Jul '26 | 1132 | 3828 | 3898 |
| Aug '26 | 827 | 810 | 4068 |
| Sep '26 | 1916 | 1128 | 4481 |
| Oct '26 | 1102 | 18171 | 5570 |
Organic additions are the main source: from November 2025 to October 2026, organic additions accounted for 50.1%, additions from ads for 29.1%, and leaflet-driven additions for 20.9%. Over the same period, the organic share was lower than in four of the six comparable subcategories.
