Frozen vegetables and fruits
The “Frozen vegetables and fruits” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen vegetables and fruits – shopping list additions
935 964in Nov '25–Oct '26
↑ 57.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/7
of 7 subcategoriesOrganic additions
77.6%
Ads 16.1% | Leaflets 6.3%1. “Frozen vegetables and fruits” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen vegetables and fruits | Ice cream | Frozen pizzas and buns | Frozen French fries and potato products | Frozen meals | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Nov '25 | 47240 | 10337 | 2330 | 2241 | 2490 | 3062 | 144 |
| Dec '25 | 49133 | 13056 | 1969 | 2626 | 1971 | 4628 | 361 |
| Jan '26 | 76932 | 13796 | 4116 | 3483 | 3400 | 3434 | 3123 |
| Feb '26 | 66982 | 13190 | 5061 | 3684 | 3081 | 3548 | 278 |
| Mar '26 | 66280 | 25849 | 2977 | 15555 | 3509 | 3227 | 224 |
| Apr '26 | 58782 | 45287 | 3285 | 3007 | 2903 | 2500 | 426 |
| May '26 | 49094 | 56864 | 3027 | 2483 | 2730 | 2116 | 385 |
| Jun '26 | 70258 | 124351 | 5875 | 5201 | 3320 | 3075 | 547 |
| Jul '26 | 92872 | 148128 | 8858 | 7714 | 3567 | 3780 | 519 |
| Aug '26 | 93468 | 132204 | 5705 | 4716 | 3856 | 3561 | 370 |
| Sep '26 | 114054 | 61735 | 7525 | 6066 | 5596 | 4858 | 1348 |
| Oct '26 | 150869 | 35614 | 24843 | 5842 | 8093 | 4211 | 506 |
Frozen vegetables and fruits – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen vegetables and fruits – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 117 |
| Feb | 100 |
| Mar | 103 |
| Apr | 90 |
| May | 78 |
| Jun | 84 |
| Jul | 101 |
| Aug | 102 |
| Sep | 121 |
| Oct | 155 |
| Nov | 71 |
| Dec | 78 |
The subcategory is growing faster than three of the six comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 935,964 times, up 57.2% year over year. It ranked first by number of additions among the seven subcategories in Frozen products. Mroźna Kraina was the most-added brand over that period, with 25,854 additions, followed by Hortex and Frosta. The seasonal index peaks in October at 155 and reaches its lowest point in November at 71.
2. How do Poles plan to buy in the “Frozen vegetables and fruits” subcategory?
SourcesFrozen vegetables and fruits – source mix
| Sources | Value |
|---|---|
| From leaflets | 58958 |
| From ads | 150782 |
| Organic | 726224 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
Frozen vegetables and fruits – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 278 | 6694 | 40268 |
| Dec '25 | 274 | 4758 | 44101 |
| Jan '26 | 6441 | 12570 | 57921 |
| Feb '26 | 7185 | 12039 | 47758 |
| Mar '26 | 7700 | 9917 | 48663 |
| Apr '26 | 5520 | 7376 | 45886 |
| May '26 | 3864 | 7918 | 37312 |
| Jun '26 | 4889 | 10481 | 54888 |
| Jul '26 | 4909 | 10114 | 77849 |
| Aug '26 | 3974 | 10070 | 79424 |
| Sep '26 | 6735 | 19308 | 88011 |
| Oct '26 | 7189 | 39537 | 104143 |
Organic additions are the primary source: from November 2025 to October 2026, they accounted for 77.6% of additions, compared with 16.1% from ads and 6.3% from leaflets. Over the same period, the organic share was the highest among the comparable subcategories.
