Ice cream
The “Ice cream” subcategory includes 33 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ice cream – shopping list additions
680 411in Nov '25–Oct '26
↑ 145.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/7
of 7 subcategoriesOrganic additions
65.3%
Ads 11.1% | Leaflets 23.7%1. “Ice cream” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ice cream | Frozen vegetables and fruits | Frozen pizzas and buns | Frozen French fries and potato products | Frozen meals | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Nov '25 | 10337 | 47240 | 2330 | 2241 | 2490 | 3062 | 144 |
| Dec '25 | 13056 | 49133 | 1969 | 2626 | 1971 | 4628 | 361 |
| Jan '26 | 13796 | 76932 | 4116 | 3483 | 3400 | 3434 | 3123 |
| Feb '26 | 13190 | 66982 | 5061 | 3684 | 3081 | 3548 | 278 |
| Mar '26 | 25849 | 66280 | 2977 | 15555 | 3509 | 3227 | 224 |
| Apr '26 | 45287 | 58782 | 3285 | 3007 | 2903 | 2500 | 426 |
| May '26 | 56864 | 49094 | 3027 | 2483 | 2730 | 2116 | 385 |
| Jun '26 | 124351 | 70258 | 5875 | 5201 | 3320 | 3075 | 547 |
| Jul '26 | 148128 | 92872 | 8858 | 7714 | 3567 | 3780 | 519 |
| Aug '26 | 132204 | 93468 | 5705 | 4716 | 3856 | 3561 | 370 |
| Sep '26 | 61735 | 114054 | 7525 | 6066 | 5596 | 4858 | 1348 |
| Oct '26 | 35614 | 150869 | 24843 | 5842 | 8093 | 4211 | 506 |
Ice cream – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ice cream – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 29 |
| Feb | 29 |
| Mar | 49 |
| Apr | 88 |
| May | 114 |
| Jun | 209 |
| Jul | 255 |
| Aug | 219 |
| Sep | 98 |
| Oct | 58 |
| Nov | 24 |
| Dec | 29 |
Ice cream is growing faster than three of the six comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 680,411 times, up 145.2% year over year. The seasonal index peaks at 255 in July and bottoms out at 24 in November. By number of additions, Ice cream ranks second among the seven subcategories in the Frozen products category. Grycan was the most frequently added brand from November 2025 to October 2026, with 50,936 additions, followed by Marletto and Manhattan.
2. How do Poles plan to buy in the “Ice cream” subcategory?
SourcesIce cream – source mix
| Sources | Value |
|---|---|
| From leaflets | 160929 |
| From ads | 75228 |
| Organic | 444254 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
Ice cream – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1748 | 863 | 7726 |
| Dec '25 | 2150 | 10 | 10896 |
| Jan '26 | 3323 | 1547 | 8926 |
| Feb '26 | 3778 | 4 | 9408 |
| Mar '26 | 8262 | 3881 | 13706 |
| Apr '26 | 16613 | 7045 | 21629 |
| May '26 | 21622 | 5301 | 29941 |
| Jun '26 | 26674 | 20121 | 77556 |
| Jul '26 | 30182 | 21757 | 96189 |
| Aug '26 | 26571 | 11596 | 94037 |
| Sep '26 | 15450 | 1474 | 44811 |
| Oct '26 | 4556 | 1629 | 29429 |
Organic additions are the leading source for Ice cream: from November 2025 to October 2026, they accounted for 65.3% of additions, while leaflet-driven additions accounted for 23.7% and ad-driven additions for 11.1%. Over the same period, the organic share for Ice cream was higher than that of five of the six comparable subcategories.
