Frozen French fries and potato products
The “Frozen French fries and potato products” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen French fries and potato products – shopping list additions
62 618in Nov '25–Oct '26
↑ 170.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/7
of 7 subcategoriesOrganic additions
42.5%
Ads 24.8% | Leaflets 32.7%1. “Frozen French fries and potato products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen French fries and potato products | Frozen vegetables and fruits | Ice cream | Frozen pizzas and buns | Frozen meals | Frozen fish | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Nov '25 | 2241 | 47240 | 10337 | 2330 | 2490 | 3062 | 144 |
| Dec '25 | 2626 | 49133 | 13056 | 1969 | 1971 | 4628 | 361 |
| Jan '26 | 3483 | 76932 | 13796 | 4116 | 3400 | 3434 | 3123 |
| Feb '26 | 3684 | 66982 | 13190 | 5061 | 3081 | 3548 | 278 |
| Mar '26 | 15555 | 66280 | 25849 | 2977 | 3509 | 3227 | 224 |
| Apr '26 | 3007 | 58782 | 45287 | 3285 | 2903 | 2500 | 426 |
| May '26 | 2483 | 49094 | 56864 | 3027 | 2730 | 2116 | 385 |
| Jun '26 | 5201 | 70258 | 124351 | 5875 | 3320 | 3075 | 547 |
| Jul '26 | 7714 | 92872 | 148128 | 8858 | 3567 | 3780 | 519 |
| Aug '26 | 4716 | 93468 | 132204 | 5705 | 3856 | 3561 | 370 |
| Sep '26 | 6066 | 114054 | 61735 | 7525 | 5596 | 4858 | 1348 |
| Oct '26 | 5842 | 150869 | 35614 | 24843 | 8093 | 4211 | 506 |
Frozen French fries and potato products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen French fries and potato products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 81 |
| Feb | 76 |
| Mar | 245 |
| Apr | 67 |
| May | 61 |
| Jun | 93 |
| Jul | 128 |
| Aug | 84 |
| Sep | 107 |
| Oct | 142 |
| Nov | 54 |
| Dec | 62 |
The subcategory is growing faster than any other comparable subcategory: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 62,618 times, up 170.3% from a year earlier. By number of additions, it ranked fourth among the seven subcategories in Frozen products. Over the same period, Aviko was the most frequently added brand (22,603 additions), followed by Mr. Potato and Hortex. The seasonal index peaks in March at 245 and reaches its low in November at 54.
2. How do Poles plan to buy in the “Frozen French fries and potato products” subcategory?
SourcesFrozen French fries and potato products – source mix
| Sources | Value |
|---|---|
| From leaflets | 20457 |
| From ads | 15539 |
| Organic | 26622 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen French fries and potato products | 32.67 | 24.82 | 42.51 |
| Frozen vegetables and fruits | 6.3 | 16.11 | 77.59 |
| Ice cream | 23.65 | 11.06 | 65.29 |
| Frozen pizzas and buns | 18.01 | 38.78 | 43.21 |
| Frozen meals | 13.24 | 20.97 | 65.79 |
| Frozen fish | 10.65 | 38.45 | 50.9 |
| Frozen bagguetes | 29.19 | 50.92 | 19.89 |
Frozen French fries and potato products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 937 | 4 | 1300 |
| Dec '25 | 973 | 0 | 1653 |
| Jan '26 | 1768 | 5 | 1710 |
| Feb '26 | 2173 | 13 | 1498 |
| Mar '26 | 1599 | 12552 | 1404 |
| Apr '26 | 1456 | 0 | 1551 |
| May '26 | 1271 | 2 | 1210 |
| Jun '26 | 1957 | 1181 | 2063 |
| Jul '26 | 2620 | 1723 | 3371 |
| Aug '26 | 1344 | 35 | 3337 |
| Sep '26 | 2454 | 15 | 3597 |
| Oct '26 | 1905 | 9 | 3928 |
Organic additions are the leading source, but account for less than half: from November 2025 to October 2026, organic additions made up 42.5%, leaflet-driven additions 32.7% and ad-driven additions 24.8%. Over this period, the organic share was lower than in five of the six comparable subcategories.
