Frozen French fries and potato products
The “Frozen French fries and potato products” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Frozen French fries and potato products – shopping list additions
56 608in Sep '25–Aug '26
↑ 185.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/7
of 7 subcategoriesOrganic additions
37.9%
Ads 32.2% | Leaflets 29.9%1. “Frozen French fries and potato products” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Frozen French fries and potato products | Frozen vegetables and fruits | Ice cream | Frozen fish | Frozen pizzas and buns | Frozen meals | Frozen bagguetes |
|---|---|---|---|---|---|---|---|
| Sep '25 | 1565 | 37853 | 16305 | 2163 | 2171 | 1272 | 750 |
| Oct '25 | 4333 | 51032 | 10945 | 2542 | 2331 | 1696 | 1219 |
| Nov '25 | 2241 | 55500 | 10337 | 3062 | 2211 | 2193 | 144 |
| Dec '25 | 2626 | 59083 | 13056 | 4628 | 1886 | 1647 | 361 |
| Jan '26 | 3483 | 80271 | 13796 | 3434 | 3430 | 2913 | 3123 |
| Feb '26 | 3684 | 70109 | 13190 | 3548 | 3717 | 2526 | 278 |
| Mar '26 | 15555 | 68402 | 25849 | 3227 | 2303 | 3482 | 224 |
| Apr '26 | 3007 | 60848 | 45287 | 2500 | 2333 | 2607 | 426 |
| May '26 | 2483 | 49090 | 56864 | 2116 | 2135 | 2267 | 385 |
| Jun '26 | 5201 | 70264 | 124351 | 3075 | 3096 | 2879 | 547 |
| Jul '26 | 7714 | 92879 | 148128 | 3780 | 4441 | 2262 | 519 |
| Aug '26 | 4716 | 93477 | 132204 | 3561 | 3991 | 2315 | 370 |
Frozen French fries and potato products – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Frozen French fries and potato products – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 85 |
| Mar | 275 |
| Apr | 75 |
| May | 68 |
| Jun | 104 |
| Jul | 144 |
| Aug | 94 |
| Sep | 39 |
| Oct | 94 |
| Nov | 61 |
| Dec | 69 |
The subcategory grew strongly year over year, but its pace cannot be ranked against the other subcategories: it recorded 6,638 additions over one month in the 2026-08 reporting window, with 185.3% year-over-year growth. The supplied comparison verdict is unavailable, so the pace cannot be compared with the other subcategories.
2. How do Poles plan to buy in the “Frozen French fries and potato products” subcategory?
SourcesFrozen French fries and potato products – source mix
| Sources | Value |
|---|---|
| From leaflets | 16936 |
| From ads | 18244 |
| Organic | 21428 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Frozen French fries and potato products | 29.92 | 32.23 | 37.85 |
| Frozen vegetables and fruits | 7.46 | 14.19 | 78.35 |
| Ice cream | 23.55 | 11.89 | 64.56 |
| Frozen fish | 10.19 | 40.6 | 49.21 |
| Frozen pizzas and buns | 15.65 | 15.28 | 69.07 |
| Frozen meals | 14.98 | 15.15 | 69.87 |
| Frozen bagguetes | 24.12 | 60.52 | 15.36 |
Frozen French fries and potato products – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 503 | 17 | 1045 |
| Oct '25 | 335 | 2712 | 1286 |
| Nov '25 | 937 | 4 | 1300 |
| Dec '25 | 973 | 0 | 1653 |
| Jan '26 | 1768 | 5 | 1710 |
| Feb '26 | 2173 | 13 | 1498 |
| Mar '26 | 1599 | 12552 | 1404 |
| Apr '26 | 1456 | 0 | 1551 |
| May '26 | 1271 | 2 | 1210 |
| Jun '26 | 1957 | 1181 | 2063 |
| Jul '26 | 2620 | 1723 | 3371 |
| Aug '26 | 1344 | 35 | 3337 |
Brands from the “Frozen French fries and potato products” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Aviko | 3826 | 15307 | 3401 |
| Mr. Potato | 7792 | 17 | 656 |
| Hortex | 380 | 2903 | 120 |
| Proste Historie | 1435 | 1 | 446 |
| McCain | 640 | 0 | 184 |
| Harvest Basket | 410 | 0 | 27 |
| Poltino | 0 | 0 | 0 |
Organic additions are the leading source, while advertising is underused relative to most other subcategories: across the 2026-08 reporting window, organic additions accounted for 37.85%, compared with 32.23% from ads and 29.92% from leaflets. The organic share was higher in four other subcategories and lower in two, including a higher share in subcategory Frozen pizzas and buns at 49.81% and a lower share in subcategory Frozen bagguetes at 15.36%. The ad share was below that of four other subcategories and above that of two, including 40.60% in subcategory Frozen fish and 15.15% in subcategory Frozen meals.
