Mroźna Kraina
Frozen vegetables and fruits
Mroźna Kraina leads the Frozen vegetables and fruits category with a 43.63% share over the last four weeks (8 brands compared).
Its monthly share for October 2026 was 37.29%, compared with 31.46% the month before.
Its highest monthly share in the period shown, 49.77%, came in April 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase137.6 h(6 days)
Frozen vegetables and fruits
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Frozen French fries and potato products
Frozen meals
Frozen fish
Frozen vegetables and fruits
91.2 h (4 days)
94.9 h (4 days)
104.8 h (4 days)
137.6 h (6 days)
Median of the Frozen products category: 137.6 h (6 days)
Frozen bagguetes
Frozen pizzas and buns
Ice cream
176 h (7 days)
220.5 h (9 days)
327.3 h (14 days)
| Subcategory | RPR (%) |
|---|---|
| Frozen French fries and potato products | 89% |
| Frozen bagguetes | 88% |
| Frozen vegetables and fruits | 86% |
| Frozen meals | 84% |
| Frozen pizzas and buns | 83% |
| Frozen fish | 80% |
| Ice cream | 79% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 1.91% |
| 2024-12-01T00:00:00 | 1.43% |
| 2025-01-01T00:00:00 | 1.32% |
| 2025-02-01T00:00:00 | 1.57% |
| 2025-03-01T00:00:00 | 1.82% |
| 2025-04-01T00:00:00 | 1.25% |
| 2025-05-01T00:00:00 | 1.24% |
| 2025-06-01T00:00:00 | 1.58% |
| 2025-07-01T00:00:00 | 1.43% |
| 2025-08-01T00:00:00 | 2.13% |
| 2025-09-01T00:00:00 | 1.67% |
| 2025-10-01T00:00:00 | 1.34% |
| 2025-11-01T00:00:00 | 2.88% |
| 2025-12-01T00:00:00 | 1.33% |
| 2026-01-01T00:00:00 | 12.69% |
| 2026-02-01T00:00:00 | 14.95% |
| 2026-03-01T00:00:00 | 12.75% |
| 2026-04-01T00:00:00 | 8.74% |
| 2026-05-01T00:00:00 | 9.40% |
| 2026-06-01T00:00:00 | 6.84% |
| 2026-07-01T00:00:00 | 5.88% |
| 2026-08-01T00:00:00 | 4.95% |
| 2026-09-01T00:00:00 | 8.44% |
| 2026-10-01T00:00:00 | 6.87% |
5.00%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Frozen vegetables and fruits with the brandAll additions Frozen vegetables and fruits
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 833 | 43683 |
| 2024-12-01T00:00:00 | 720 | 50443 |
| 2025-01-01T00:00:00 | 952 | 72351 |
| 2025-02-01T00:00:00 | 962 | 61243 |
| 2025-03-01T00:00:00 | 1195 | 65595 |
| 2025-04-01T00:00:00 | 691 | 55440 |
| 2025-05-01T00:00:00 | 623 | 50330 |
| 2025-06-01T00:00:00 | 576 | 36454 |
| 2025-07-01T00:00:00 | 519 | 36289 |
| 2025-08-01T00:00:00 | 776 | 36356 |
| 2025-09-01T00:00:00 | 668 | 40105 |
| 2025-10-01T00:00:00 | 632 | 47068 |
| 2025-11-01T00:00:00 | 1362 | 47240 |
| 2025-12-01T00:00:00 | 652 | 49133 |
| 2026-01-01T00:00:00 | 9759 | 76932 |
| 2026-02-01T00:00:00 | 10016 | 66982 |
| 2026-03-01T00:00:00 | 8452 | 66280 |
| 2026-04-01T00:00:00 | 5140 | 58782 |
| 2026-05-01T00:00:00 | 4614 | 49094 |
| 2026-06-01T00:00:00 | 4807 | 70258 |
| 2026-07-01T00:00:00 | 5459 | 92872 |
| 2026-08-01T00:00:00 | 4628 | 93468 |
| 2026-09-01T00:00:00 | 9624 | 114054 |
| 2026-10-01T00:00:00 | 10365 | 150869 |
Additions of a product from category Frozen vegetables and fruits
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Frozen vegetables and fruits
Number of additions Frozen vegetables and fruits with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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