The Emix brand is monitored in the Icings and glazes for cakes category.
The category leader is Dr. Oetker with a 60.00% share.
Its highest monthly share in the period shown, 62.07%, came in February 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase831 h(35 days)
Icings and glazes for cakes
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Yeast and sourdough
Jelly jellies
Sugars, flavor extracts and pastes
Delicacies
Baking powders
Puddings and porridges
83 h (3 days)
90.8 h (4 days)
123.8 h (5 days)
128.7 h (5 days)
129 h (5 days)
162.5 h (7 days)
Median of the Desserts and pastries category: 182.1 h (8 days)
Gelling agents and thickeners
Cupcakes, muffins, waffles
The cakes are ready
Jellies
Icings and glazes for cakes
Fixes for cream and cheesecakes
201.7 h (8 days)
323.6 h (13 days)
323.6 h (13 days)
324.1 h (14 days)
831 h (35 days)
1,759.1 h (73 days)
| Subcategory | RPR (%) |
|---|---|
| Yeast and sourdough | 94% |
| Fixes for cream and cheesecakes | 94% |
| Baking powders | 94% |
| Sugars, flavor extracts and pastes | 92% |
| Puddings and porridges | 91% |
| Jellies | 91% |
| Jelly jellies | 90% |
| Delicacies | 89% |
| Gelling agents and thickeners | 86% |
| Icings and glazes for cakes | 81% |
| The cakes are ready | 78% |
| Cupcakes, muffins, waffles | 77% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 5.31% |
| 2024-12-01T00:00:00 | 2.10% |
| 2025-01-01T00:00:00 | 0.60% |
| 2025-02-01T00:00:00 | 4.42% |
| 2025-03-01T00:00:00 | 0.21% |
| 2025-04-01T00:00:00 | 0.68% |
| 2025-05-01T00:00:00 | 0.62% |
| 2025-06-01T00:00:00 | 0.44% |
| 2025-07-01T00:00:00 | 0.65% |
| 2025-08-01T00:00:00 | 0.50% |
| 2025-09-01T00:00:00 | 0.00% |
| 2025-10-01T00:00:00 | 0.46% |
| 2025-11-01T00:00:00 | 4.58% |
| 2025-12-01T00:00:00 | 3.34% |
| 2026-01-01T00:00:00 | 0.74% |
| 2026-02-01T00:00:00 | 4.58% |
| 2026-03-01T00:00:00 | 1.28% |
| 2026-04-01T00:00:00 | 0.63% |
| 2026-05-01T00:00:00 | 0.00% |
| 2026-06-01T00:00:00 | 0.58% |
| 2026-07-01T00:00:00 | 0.36% |
| 2026-08-01T00:00:00 | 0.49% |
| 2026-09-01T00:00:00 | 0.94% |
| 2026-10-01T00:00:00 | 0.73% |
-4.60%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Icings and glazes for cakes with the brandAll additions Icings and glazes for cakes
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 39 | 735 |
| 2024-12-01T00:00:00 | 58 | 2761 |
| 2025-01-01T00:00:00 | 4 | 668 |
| 2025-02-01T00:00:00 | 22 | 498 |
| 2025-03-01T00:00:00 | 1 | 469 |
| 2025-04-01T00:00:00 | 9 | 1324 |
| 2025-05-01T00:00:00 | 3 | 485 |
| 2025-06-01T00:00:00 | 2 | 453 |
| 2025-07-01T00:00:00 | 3 | 464 |
| 2025-08-01T00:00:00 | 2 | 400 |
| 2025-09-01T00:00:00 | 0 | 400 |
| 2025-10-01T00:00:00 | 3 | 648 |
| 2025-11-01T00:00:00 | 39 | 851 |
| 2025-12-01T00:00:00 | 93 | 2786 |
| 2026-01-01T00:00:00 | 7 | 940 |
| 2026-02-01T00:00:00 | 29 | 633 |
| 2026-03-01T00:00:00 | 17 | 1327 |
| 2026-04-01T00:00:00 | 8 | 1265 |
| 2026-05-01T00:00:00 | 0 | 577 |
| 2026-06-01T00:00:00 | 4 | 690 |
| 2026-07-01T00:00:00 | 4 | 1097 |
| 2026-08-01T00:00:00 | 5 | 1015 |
| 2026-09-01T00:00:00 | 10 | 1059 |
| 2026-10-01T00:00:00 | 9 | 1237 |
Additions of a product from category Icings and glazes for cakes
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Icings and glazes for cakes
Number of additions Icings and glazes for cakes with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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