Icings and glazes for cakes
The “Icings and glazes for cakes” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Icings and glazes for cakes – shopping list additions
12 793in Oct '25–Sep '26
↑ 38.6% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/7
of 7 subcategoriesOrganic additions
80.7%
Ads 0% | Leaflets 19.3%1. “Icings and glazes for cakes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Icings and glazes for cakes | Delicacies | Yeast and sourdough | Sugars, flavor extracts and pastes | Baking powders | Fixes for cream and cheesecakes | Gelling agents and thickeners |
|---|---|---|---|---|---|---|---|
| Oct '25 | 648 | 39766 | 22162 | 12565 | 8098 | 1012 | 215 |
| Nov '25 | 851 | 48808 | 19183 | 11090 | 7483 | 971 | 85 |
| Dec '25 | 2786 | 86071 | 34348 | 21373 | 12838 | 2345 | 78 |
| Jan '26 | 940 | 47050 | 21311 | 10857 | 6897 | 1235 | 38 |
| Feb '26 | 633 | 41505 | 19311 | 9943 | 6375 | 961 | 55 |
| Mar '26 | 1327 | 58011 | 16432 | 13112 | 15721 | 1468 | 47 |
| Apr '26 | 1265 | 44525 | 18941 | 12803 | 8359 | 1705 | 146 |
| May '26 | 577 | 32949 | 13966 | 7889 | 5597 | 1021 | 218 |
| Jun '26 | 690 | 51649 | 26516 | 15486 | 9995 | 1821 | 2916 |
| Jul '26 | 1097 | 73524 | 45390 | 23278 | 15229 | 2255 | 3684 |
| Aug '26 | 1015 | 77458 | 41269 | 23921 | 16539 | 2044 | 1887 |
| Sep '26 | 964 | 99195 | 44982 | 25566 | 17631 | 2050 | 1184 |
Icings and glazes for cakes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Icings and glazes for cakes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 62 |
| Mar | 98 |
| Apr | 141 |
| May | 58 |
| Jun | 62 |
| Jul | 85 |
| Aug | 77 |
| Sep | 74 |
| Oct | 66 |
| Nov | 86 |
| Dec | 302 |
Icings and glazes for cakes: 12 793 additions in the period, 38.6% YoY. Ranked 6 of 7 subcategories in the category.
2. How do Poles plan to buy in the “Icings and glazes for cakes” subcategory?
SourcesIcings and glazes for cakes – source mix
| Sources | Value |
|---|---|
| From leaflets | 2464 |
| From ads | 4 |
| Organic | 10325 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Icings and glazes for cakes | 19.26 | 0.03 | 80.71 |
| Delicacies | 14.21 | 8.76 | 77.03 |
| Yeast and sourdough | 0.28 | 0.06 | 99.66 |
| Sugars, flavor extracts and pastes | 2.21 | 0.96 | 96.83 |
| Baking powders | 0.83 | 8.55 | 90.62 |
| Fixes for cream and cheesecakes | 1.15 | 0.02 | 98.83 |
| Gelling agents and thickeners | 13.2 | 0.02 | 86.78 |
Icings and glazes for cakes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 82 | 0 | 566 |
| Nov '25 | 211 | 0 | 640 |
| Dec '25 | 148 | 2 | 2636 |
| Jan '26 | 433 | 0 | 507 |
| Feb '26 | 212 | 0 | 421 |
| Mar '26 | 510 | 0 | 817 |
| Apr '26 | 293 | 0 | 972 |
| May '26 | 153 | 1 | 423 |
| Jun '26 | 22 | 0 | 668 |
| Jul '26 | 133 | 1 | 963 |
| Aug '26 | 153 | 0 | 862 |
| Sep '26 | 114 | 0 | 850 |
Brands from the “Icings and glazes for cakes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dr. Oetker | 76 | 0 | 60 |
| Delecta | 49 | 0 | 15 |
| Emix | 18 | 0 | 1 |
| Cykoria | 0 | 0 | 0 |
Source mix: organic 80.7%, from ads 0%, from leaflets 19.3%.
