Yeast and sourdough
The “Yeast and sourdough” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Yeast and sourdough – shopping list additions
323 811in Oct '25–Sep '26
↑ 42% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/7
of 7 subcategoriesOrganic additions
99.7%
Ads 0.1% | Leaflets 0.3%1. “Yeast and sourdough” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Yeast and sourdough | Delicacies | Sugars, flavor extracts and pastes | Baking powders | Fixes for cream and cheesecakes | Icings and glazes for cakes | Gelling agents and thickeners |
|---|---|---|---|---|---|---|---|
| Oct '25 | 22162 | 39766 | 12565 | 8098 | 1012 | 648 | 215 |
| Nov '25 | 19183 | 48808 | 11090 | 7483 | 971 | 851 | 85 |
| Dec '25 | 34348 | 86071 | 21373 | 12838 | 2345 | 2786 | 78 |
| Jan '26 | 21311 | 47050 | 10857 | 6897 | 1235 | 940 | 38 |
| Feb '26 | 19311 | 41505 | 9943 | 6375 | 961 | 633 | 55 |
| Mar '26 | 16432 | 58011 | 13112 | 15721 | 1468 | 1327 | 47 |
| Apr '26 | 18941 | 44525 | 12803 | 8359 | 1705 | 1265 | 146 |
| May '26 | 13966 | 32949 | 7889 | 5597 | 1021 | 577 | 218 |
| Jun '26 | 26516 | 51649 | 15486 | 9995 | 1821 | 690 | 2916 |
| Jul '26 | 45390 | 73524 | 23278 | 15229 | 2255 | 1097 | 3684 |
| Aug '26 | 41269 | 77458 | 23921 | 16539 | 2044 | 1015 | 1887 |
| Sep '26 | 44982 | 99195 | 25566 | 17631 | 2050 | 964 | 1184 |
Yeast and sourdough – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Yeast and sourdough – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 85 |
| Mar | 71 |
| Apr | 83 |
| May | 65 |
| Jun | 89 |
| Jul | 134 |
| Aug | 124 |
| Sep | 134 |
| Oct | 93 |
| Nov | 87 |
| Dec | 143 |
Yeast and sourdough: 323 811 additions in the period, 42% YoY. Ranked 2 of 7 subcategories in the category.
2. How do Poles plan to buy in the “Yeast and sourdough” subcategory?
SourcesYeast and sourdough – source mix
| Sources | Value |
|---|---|
| From leaflets | 894 |
| From ads | 181 |
| Organic | 322736 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Yeast and sourdough | 0.28 | 0.06 | 99.66 |
| Delicacies | 14.21 | 8.76 | 77.03 |
| Sugars, flavor extracts and pastes | 2.21 | 0.96 | 96.83 |
| Baking powders | 0.83 | 8.55 | 90.62 |
| Fixes for cream and cheesecakes | 1.15 | 0.02 | 98.83 |
| Icings and glazes for cakes | 19.26 | 0.03 | 80.71 |
| Gelling agents and thickeners | 13.2 | 0.02 | 86.78 |
Yeast and sourdough – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 87 | 20 | 22055 |
| Nov '25 | 126 | 20 | 19037 |
| Dec '25 | 145 | 42 | 34161 |
| Jan '26 | 88 | 20 | 21203 |
| Feb '26 | 289 | 14 | 19008 |
| Mar '26 | 75 | 5 | 16352 |
| Apr '26 | 0 | 5 | 18936 |
| May '26 | 14 | 8 | 13944 |
| Jun '26 | 7 | 11 | 26498 |
| Jul '26 | 2 | 11 | 45377 |
| Aug '26 | 2 | 10 | 41257 |
| Sep '26 | 59 | 15 | 44908 |
Brands from the “Yeast and sourdough” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dr. Oetker | 23 | 0 | 122 |
| Cykoria | 24 | 0 | 0 |
| Delecta | 18 | 0 | 4 |
Source mix: organic 99.7%, from ads 0.1%, from leaflets 0.3%.
