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Brand Performance logo

Tresemme

Shampoos
Tresemme logo
to receive information about changes in the popularity of this brand.

The Tresemme brand is monitored in the Shampoos category.

The category leader is Head&Shoulders with a 31.17% share.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Shampoos
MarkaUdział procentowy
Head&Shoulders31.17%
Elsève16.52%
Garnier12.85%
Pantene9.72%
Syoss3.97%
Ziaja3.55%
Cien2.59%
Isana1.88%
Joanna1.82%
Shauma1.82%
DX21.70%
Radical1.64%
Nivea1.58%
Nizoral1.37%
Pirolam1.22%
Tołpa1.13%
Dove0.98%
VisPlantis0.86%
Alterra0.84%
Biały Jeleń0.78%
Timotei0.72%
Biotebal0.57%
Resibo0.15%
Jantar0.15%
Loton0.15%
Wella0.12%
Eveline0.06%
Dermedic Capilarte0.06%
Eloderm0.03%
Aussie0.00%
Wella Professionals0.00%

Brand Tresemme percentage share in the category Shampoos in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
We're collecting data on this brandOver the last four weeks the brand appeared on shopping lists too rarely to show its share reliably. The share will appear once we collect enough additions.
Want to grow the brand's presence on shopping lists?
Historical market share of brands in the Shampoos category (monthly)
MonthAussieBiały JeleńCienDoveElsèveEvelineGarnierIsanaJoannaNiveaPanteneRadicalShaumaSyossTimoteiTołpaZiajaDX2Head&ShouldersVisPlantisAlterraDermedic CapilarteResiboJantarLotonPirolamElodermBiotebalWellaWella ProfessionalsNizoral
November 20240.09%0.79%3.23%1.66%12.33%0.44%16.26%2.97%2.27%2.80%9.44%1.84%2.80%2.53%1.92%2.36%5.42%3.32%19.84%0.26%1.22%0.09%0.00%2.27%0.00%1.22%0.09%0.96%0.17%0.00%1.40%
December 20240.00%0.92%2.49%2.49%11.81%0.09%9.32%4.06%7.01%3.23%12.18%2.12%2.21%2.49%4.43%1.57%3.78%3.60%17.62%0.37%0.92%0.09%0.00%1.85%0.00%1.29%0.09%1.38%0.00%0.00%2.58%
January 20250.00%0.67%5.25%1.67%15.60%0.42%11.59%3.09%2.75%4.34%7.76%1.50%3.34%2.17%4.92%1.58%7.09%2.75%15.60%0.08%0.83%0.33%0.33%1.50%0.00%1.75%0.08%0.83%0.17%0.00%2.00%
February 20250.10%1.78%1.67%1.67%11.92%0.21%11.30%3.45%1.46%4.29%10.46%1.05%1.15%2.62%2.09%1.99%6.90%2.72%26.15%0.63%0.94%0.10%0.00%0.42%0.00%1.88%0.21%0.73%0.10%0.10%1.88%
March 20250.00%1.47%2.26%1.92%11.99%0.11%11.54%4.64%2.49%4.64%9.95%1.13%1.58%3.51%6.67%2.49%6.56%3.51%15.16%0.90%0.68%0.11%0.00%0.34%0.00%2.26%0.34%1.13%0.00%0.00%2.60%
April 20250.11%1.01%3.47%1.68%16.69%0.11%8.29%4.03%3.92%2.91%9.18%2.35%2.24%1.90%1.57%2.13%6.61%3.36%23.18%0.56%0.90%0.00%0.11%0.56%0.00%1.23%0.11%0.45%0.11%0.00%1.23%
May 20250.00%1.00%2.55%1.22%18.51%0.22%13.08%3.33%2.22%2.77%8.31%1.00%4.43%2.77%1.11%2.00%6.10%3.44%18.96%0.44%1.66%0.22%0.00%0.78%0.00%1.88%0.11%1.00%0.00%0.00%0.89%
June 20250.00%1.24%2.48%2.48%23.84%0.41%11.46%4.33%1.75%4.02%8.57%1.55%2.79%2.48%1.24%2.27%4.44%3.82%14.14%0.21%1.34%0.00%0.21%0.52%0.00%1.55%0.10%0.72%0.00%0.00%2.06%
July 20250.00%1.12%1.49%1.05%11.81%0.37%13.38%2.47%2.54%2.24%5.83%29.00%3.06%1.72%0.82%2.24%3.74%1.94%10.54%0.30%0.52%0.07%0.15%0.07%0.00%1.42%0.15%0.82%0.07%0.00%1.05%
August 20250.00%1.19%1.51%2.70%19.65%0.00%14.79%4.64%2.70%2.81%5.83%2.27%2.48%2.92%2.92%2.48%5.08%3.56%16.74%0.22%1.73%0.11%0.22%0.86%0.00%0.97%0.11%0.76%0.00%0.00%0.76%
September 20250.10%0.77%1.15%1.25%21.66%0.29%17.04%3.46%2.21%2.12%10.01%1.35%1.54%1.83%5.68%1.06%5.20%1.64%15.30%0.19%0.96%0.19%0.10%0.58%0.00%2.12%0.19%0.58%0.00%0.00%1.44%
October 20250.00%1.10%2.50%1.50%17.37%0.10%12.28%2.30%2.40%5.89%13.67%1.60%2.00%2.10%1.50%2.30%4.29%2.50%17.96%0.70%1.00%0.10%0.20%0.80%0.00%1.30%0.00%0.50%0.00%0.00%2.10%
November 20250.12%0.73%0.98%1.46%19.62%0.06%17.73%2.86%1.71%1.71%7.98%1.22%1.77%2.07%2.19%1.40%4.45%1.40%26.33%0.37%0.79%0.12%0.12%0.12%0.00%0.73%0.24%0.49%0.06%0.00%1.16%
December 20250.06%0.61%0.86%2.09%17.19%0.06%10.19%2.46%2.03%2.27%15.41%1.17%2.21%2.27%0.74%1.29%2.89%2.21%30.02%0.98%0.55%0.06%0.18%0.06%0.00%0.55%0.06%0.49%0.06%0.00%0.98%
January 20260.05%4.96%1.12%0.88%20.04%0.10%10.80%3.75%1.90%2.04%6.27%3.26%2.09%1.12%0.34%1.26%2.24%1.41%27.58%0.54%2.97%0.05%0.05%0.34%0.00%1.65%0.15%0.24%0.05%0.00%2.77%
February 20260.00%1.54%1.84%1.90%18.00%0.06%10.63%2.46%1.11%1.84%9.34%1.35%2.27%1.84%0.55%1.17%2.83%1.23%29.85%0.31%3.44%0.12%0.00%0.49%0.00%1.35%0.00%1.97%0.00%0.00%2.52%
March 20260.07%0.91%0.91%0.78%15.07%0.00%18.07%2.09%2.80%1.30%11.35%1.30%1.57%1.30%0.65%1.89%2.48%1.37%28.83%1.17%1.50%0.33%0.13%0.72%0.00%0.91%0.13%0.52%0.00%0.00%1.83%
April 20260.00%0.46%5.01%1.04%11.33%0.13%11.33%1.89%1.30%1.50%12.89%1.11%1.76%1.95%0.39%2.15%7.23%1.37%31.64%0.59%0.85%0.07%0.13%0.07%0.00%1.50%0.33%0.72%0.00%0.00%1.30%
May 20260.00%0.84%1.51%0.84%16.90%0.00%10.68%2.17%1.51%1.15%11.71%2.66%1.75%3.02%4.28%1.03%2.66%1.75%30.66%0.48%0.48%0.06%0.18%0.42%0.00%1.15%0.12%0.30%0.18%0.00%1.51%
June 20260.00%0.61%0.94%6.20%14.93%0.00%10.47%2.11%5.73%2.21%11.03%3.62%2.21%2.21%0.70%0.85%2.72%1.92%27.32%0.47%0.99%0.28%0.28%0.19%0.23%0.94%0.00%0.28%0.00%0.00%0.56%
July 20260.00%0.22%1.34%0.61%7.04%0.00%3.98%0.86%0.75%0.63%3.20%66.57%0.79%0.72%0.31%0.39%1.19%0.47%8.71%0.15%0.43%0.03%0.10%0.14%0.01%0.39%0.02%0.29%0.00%0.00%0.64%
August 20260.11%0.56%1.15%1.97%20.51%0.22%14.79%3.42%2.53%2.27%8.03%7.28%1.78%2.64%0.82%2.01%4.38%2.19%17.99%0.52%1.60%0.22%0.11%0.26%0.00%0.93%0.15%0.33%0.04%0.00%1.19%
September 20260.00%0.95%3.93%1.29%15.82%0.08%11.92%3.06%2.27%1.51%7.49%3.06%1.29%2.65%3.48%1.40%3.93%2.12%26.22%0.53%1.40%0.53%0.34%0.45%0.00%1.63%0.15%1.02%0.11%0.04%1.32%
October 20260.00%0.88%2.92%1.64%15.76%0.09%14.36%2.31%1.88%1.88%9.57%2.06%2.00%3.77%3.25%1.49%2.98%1.85%24.84%1.00%0.88%0.00%0.15%0.27%0.12%1.37%0.03%1.03%0.06%0.03%1.52%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Shampoos category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
We're collecting data on this brandIn the selected period the brand appeared on shopping lists too rarely to show how its share changed. The chart will appear once we collect enough additions.
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
161.1 h(7 days)
Shampoos
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Cosmetics and skincare”
Beard care
Scalp peelings
Serums, ampoules
Face masks, sheet masks
Hair colorization
Cleansing strips
Facials toners
Eye patches
Conditioners, hair masks, and oils
Dry shampoos
Cleansers and make up removers
Hand creams
Facial creams
0 h
6.4 h
13.1 h (1 day)
17.7 h (1 day)
35.7 h (1 day)
56.3 h (2 days)
57 h (2 days)
57 h (2 days)
59.5 h (2 days)
87.7 h (4 days)
96 h (4 days)
106.6 h (4 days)
128.7 h (5 days)
Median of the Cosmetics and skincare category: 128.7 h (5 days)
Body lotions
Makeup products
Shampoos
Bath salts, balls, and pearls
Foot creams and balms
Hair styling products
Nail polish removers and nail polishes
Protective lip balms
Perfumes
Sun protection
Body scrubs
147.7 h (6 days)
157.5 h (7 days)
161.1 h (7 days)
167.7 h (7 days)
192.8 h (8 days)
199.9 h (8 days)
229.3 h (10 days)
261.5 h (11 days)
305 h (13 days)
449.5 h (19 days)
868.1 h (36 days)
Real Purchase Rate – Annual data for the Shampoos subcategory compared with the other subcategories in Cosmetics and skincare.
SubcategoryRPR (%)
Beard care91%
Dry shampoos84%
Conditioners, hair masks, and oils83%
Bath salts, balls, and pearls83%
Cleansers and make up removers83%
Hair styling products82%
Cleansing strips82%
Nail polish removers and nail polishes82%
Sun protection82%
Hand creams81%
Foot creams and balms81%
Shampoos80%
Body lotions80%
Makeup products80%
Facial creams78%
Protective lip balms78%
Hair colorization77%
Scalp peelings76%
Perfumes75%
Eye patches74%
Serums, ampoules74%
Body scrubs74%
Facials toners74%
Face masks, sheet masks73%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Shampoos subcategory compared with the other subcategories in Cosmetics and skincare.
Brand Loyalty Index (BLI) marki w kategorii Shampoos (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0045.13%
2024-12-01T00:00:0044.37%
2025-01-01T00:00:0047.30%
2025-02-01T00:00:0046.79%
2025-03-01T00:00:0041.35%
2025-04-01T00:00:0042.08%
2025-05-01T00:00:0040.12%
2025-06-01T00:00:0042.74%
2025-07-01T00:00:0048.34%
2025-08-01T00:00:0041.73%
2025-09-01T00:00:0052.63%
2025-10-01T00:00:0047.97%
2025-11-01T00:00:0074.66%
2025-12-01T00:00:0074.66%
2026-01-01T00:00:0061.25%
2026-02-01T00:00:0067.27%
2026-03-01T00:00:0058.67%
2026-04-01T00:00:0057.57%
2026-05-01T00:00:0056.21%
2026-06-01T00:00:0051.89%
2026-07-01T00:00:0066.09%
2026-08-01T00:00:0038.79%
2026-09-01T00:00:0037.13%
2026-10-01T00:00:0041.69%
-3.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Shampoos added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Shampoos (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0011442535
2024-12-01T00:00:0010842443
2025-01-01T00:00:0011992535
2025-02-01T00:00:009562043
2025-03-01T00:00:008842138
2025-04-01T00:00:008932122
2025-05-01T00:00:009022248
2025-06-01T00:00:009692267
2025-07-01T00:00:0013382768
2025-08-01T00:00:009262219
2025-09-01T00:00:0010391974
2025-10-01T00:00:0010022089
2025-11-01T00:00:0016412198
2025-12-01T00:00:0016292182
2026-01-01T00:00:0020563357
2026-02-01T00:00:0016282420
2026-03-01T00:00:0015332613
2026-04-01T00:00:0015362668
2026-05-01T00:00:0016572948
2026-06-01T00:00:0021304105
2026-07-01T00:00:00863613067
2026-08-01T00:00:0026916938
2026-09-01T00:00:0026437119
2026-10-01T00:00:0032937898

Additions of a product from category Shampoos

Absolute data on adding products from category Shampoos with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Shampoos
Number of additions Shampoos with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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