Dry shampoos
The “Dry shampoos” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dry shampoos – shopping list additions
38 440in Nov '25–Oct '26
↑ 60.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
94.3%
Ads 0% | Leaflets 5.7%1. “Dry shampoos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dry shampoos | Hair styling products | Conditioners, hair masks, and oils | Shampoos | Hair colorization | Scalp peelings |
|---|---|---|---|---|---|---|
| Nov '25 | 2131 | 4943 | 3153 | 2198 | 1176 | 252 |
| Dec '25 | 2254 | 5703 | 3118 | 2182 | 1406 | 294 |
| Jan '26 | 2280 | 5040 | 3554 | 3357 | 1290 | 330 |
| Feb '26 | 1980 | 5277 | 2896 | 2420 | 1239 | 235 |
| Mar '26 | 2195 | 5065 | 3240 | 2613 | 1349 | 233 |
| Apr '26 | 2156 | 5382 | 7348 | 2668 | 1123 | 205 |
| May '26 | 2034 | 5418 | 10853 | 2948 | 1148 | 307 |
| Jun '26 | 3226 | 8639 | 8114 | 4105 | 1882 | 371 |
| Jul '26 | 4970 | 13680 | 11322 | 13067 | 2792 | 492 |
| Aug '26 | 4857 | 12733 | 9077 | 6938 | 2992 | 511 |
| Sep '26 | 4791 | 11946 | 8236 | 7119 | 2417 | 442 |
| Oct '26 | 5566 | 12494 | 8355 | 7898 | 2776 | 565 |
Dry shampoos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dry shampoos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 83 |
| Feb | 71 |
| Mar | 79 |
| Apr | 82 |
| May | 80 |
| Jun | 100 |
| Jul | 132 |
| Aug | 130 |
| Sep | 130 |
| Oct | 147 |
| Nov | 80 |
| Dec | 84 |
Dry shampoos are growing faster than two of the five comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 38,440 times. Over that same period, additions grew 60.2% year over year. By number of additions, Dry shampoos ranked fourth among the six subcategories in Hair care, colorization and styling products. Batiste was the most-added brand from November 2025 to October 2026, with 747 additions, followed by Syoss and Isana. The seasonal index peaks in October at 147 and bottoms out in February at 71.
2. How do Poles plan to buy in the “Dry shampoos” subcategory?
SourcesDry shampoos – source mix
| Sources | Value |
|---|---|
| From leaflets | 2194 |
| From ads | 6 |
| Organic | 36240 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dry shampoos | 5.71 | 0.02 | 94.27 |
| Hair styling products | 11.69 | 0.01 | 88.3 |
| Conditioners, hair masks, and oils | 6.6 | 21.05 | 72.35 |
| Shampoos | 19.68 | 10.02 | 70.3 |
| Hair colorization | 12.73 | 0.01 | 87.26 |
| Scalp peelings | 6.11 | 0 | 93.89 |
Dry shampoos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 163 | 0 | 1968 |
| Dec '25 | 173 | 0 | 2081 |
| Jan '26 | 154 | 1 | 2125 |
| Feb '26 | 190 | 0 | 1790 |
| Mar '26 | 218 | 0 | 1977 |
| Apr '26 | 194 | 0 | 1962 |
| May '26 | 153 | 0 | 1881 |
| Jun '26 | 248 | 0 | 2978 |
| Jul '26 | 265 | 0 | 4705 |
| Aug '26 | 167 | 2 | 4688 |
| Sep '26 | 91 | 0 | 4700 |
| Oct '26 | 178 | 3 | 5385 |
Ads are an unused channel: from November 2025 to October 2026, 6 additions from ads were recorded. From November 2025 to October 2026, organic additions accounted for 94.3%, while leaflet-driven additions made up 5.7%. From November 2025 to October 2026, the share of ads was lower than in three of the five comparable subcategories.
