Head&Shoulders
Conditioners, hair masks, and oils
Head&Shoulders ranks 19th of 27 brands in the Conditioners, hair masks, and oils category with a 0.08% share over the last four weeks.
The category leader is Jantar with a 39.41% share.
Its monthly share for October 2026 was 0.11%, compared with 0.00% the month before.
Its highest monthly share in the period shown, 2.11%, came in November 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase59.5 h(2 days)
Conditioners, hair masks, and oils
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Beard care
Scalp peelings
Serums, ampoules
Face masks, sheet masks
Hair colorization
Cleansing strips
Facials toners
Eye patches
Conditioners, hair masks, and oils
Dry shampoos
Cleansers and make up removers
Hand creams
Facial creams
0 h
6.4 h
13.1 h (1 day)
17.7 h (1 day)
35.7 h (1 day)
56.3 h (2 days)
57 h (2 days)
57 h (2 days)
59.5 h (2 days)
87.7 h (4 days)
96 h (4 days)
106.6 h (4 days)
128.7 h (5 days)
Median of the Cosmetics and skincare category: 128.7 h (5 days)
Body lotions
Makeup products
Shampoos
Bath salts, balls, and pearls
Foot creams and balms
Hair styling products
Nail polish removers and nail polishes
Protective lip balms
Perfumes
Sun protection
Body scrubs
147.7 h (6 days)
157.5 h (7 days)
161.1 h (7 days)
167.7 h (7 days)
192.8 h (8 days)
199.9 h (8 days)
229.3 h (10 days)
261.5 h (11 days)
305 h (13 days)
449.5 h (19 days)
868.1 h (36 days)
| Subcategory | RPR (%) |
|---|---|
| Beard care | 91% |
| Dry shampoos | 84% |
| Conditioners, hair masks, and oils | 83% |
| Bath salts, balls, and pearls | 83% |
| Cleansers and make up removers | 83% |
| Hair styling products | 82% |
| Cleansing strips | 82% |
| Nail polish removers and nail polishes | 82% |
| Sun protection | 82% |
| Hand creams | 81% |
| Foot creams and balms | 81% |
| Shampoos | 80% |
| Body lotions | 80% |
| Makeup products | 80% |
| Facial creams | 78% |
| Protective lip balms | 78% |
| Hair colorization | 77% |
| Scalp peelings | 76% |
| Perfumes | 75% |
| Eye patches | 74% |
| Serums, ampoules | 74% |
| Body scrubs | 74% |
| Facials toners | 74% |
| Face masks, sheet masks | 73% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 11.30% |
| 2024-12-01T00:00:00 | 9.47% |
| 2025-01-01T00:00:00 | 11.68% |
| 2025-02-01T00:00:00 | 10.10% |
| 2025-03-01T00:00:00 | 8.21% |
| 2025-04-01T00:00:00 | 9.60% |
| 2025-05-01T00:00:00 | 7.53% |
| 2025-06-01T00:00:00 | 9.26% |
| 2025-07-01T00:00:00 | 6.89% |
| 2025-08-01T00:00:00 | 6.69% |
| 2025-09-01T00:00:00 | 22.86% |
| 2025-10-01T00:00:00 | 15.04% |
| 2025-11-01T00:00:00 | 24.01% |
| 2025-12-01T00:00:00 | 43.75% |
| 2026-01-01T00:00:00 | 20.68% |
| 2026-02-01T00:00:00 | 20.89% |
| 2026-03-01T00:00:00 | 23.67% |
| 2026-04-01T00:00:00 | 100.00% |
| 2026-05-01T00:00:00 | 79.83% |
| 2026-06-01T00:00:00 | 61.24% |
| 2026-07-01T00:00:00 | 26.21% |
| 2026-08-01T00:00:00 | 13.35% |
| 2026-09-01T00:00:00 | 12.42% |
| 2026-10-01T00:00:00 | 11.06% |
-0.20%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Conditioners, hair masks, and oils with the brandAll additions Conditioners, hair masks, and oils
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 389 | 3442 |
| 2024-12-01T00:00:00 | 318 | 3359 |
| 2025-01-01T00:00:00 | 422 | 3612 |
| 2025-02-01T00:00:00 | 278 | 2753 |
| 2025-03-01T00:00:00 | 254 | 3095 |
| 2025-04-01T00:00:00 | 291 | 3032 |
| 2025-05-01T00:00:00 | 234 | 3109 |
| 2025-06-01T00:00:00 | 299 | 3230 |
| 2025-07-01T00:00:00 | 233 | 3380 |
| 2025-08-01T00:00:00 | 221 | 3304 |
| 2025-09-01T00:00:00 | 770 | 3369 |
| 2025-10-01T00:00:00 | 447 | 2973 |
| 2025-11-01T00:00:00 | 757 | 3153 |
| 2025-12-01T00:00:00 | 1364 | 3118 |
| 2026-01-01T00:00:00 | 735 | 3554 |
| 2026-02-01T00:00:00 | 605 | 2896 |
| 2026-03-01T00:00:00 | 767 | 3240 |
| 2026-04-01T00:00:00 | 9135 | 9135 |
| 2026-05-01T00:00:00 | 8664 | 10853 |
| 2026-06-01T00:00:00 | 4969 | 8114 |
| 2026-07-01T00:00:00 | 2968 | 11322 |
| 2026-08-01T00:00:00 | 1212 | 9077 |
| 2026-09-01T00:00:00 | 1023 | 8236 |
| 2026-10-01T00:00:00 | 924 | 8355 |
Additions of a product from category Conditioners, hair masks, and oils
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Conditioners, hair masks, and oils
Number of additions Conditioners, hair masks, and oils with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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