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Pop Crop

Plant-based sweets and snacks
to receive information about changes in the popularity of this brand.

The Pop Crop brand is monitored in the Plant-based sweets and snacks category.

The category leader is Bob Snail with a 54.31% share.

Its highest monthly share in the period shown, 0.30%, came in June 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Plant-based sweets and snacks
MarkaUdział procentowy
Bob Snail54.31%
Dobra Kaloria39.98%
Frank&Oli4.41%
Otolandia0.60%
EnerBIO0.50%
Mixit0.20%
Vilgain0.00%
Krukam0.00%
Naura0.00%
Targroch0.00%

Brand Pop Crop percentage share in the category Plant-based sweets and snacks in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
We're collecting data on this brandOver the last four weeks the brand appeared on shopping lists too rarely to show its share reliably. The share will appear once we collect enough additions.
Want to grow the brand's presence on shopping lists?
Historical market share of brands in the Plant-based sweets and snacks category (monthly)
MonthMixitDobra KaloriaEnerBIOVilgainFrank&OliKrukamOtolandiaNauraTargrochPop CropBob Snail
November 20240.26%36.88%0.26%0.26%12.73%0.00%1.04%0.00%0.00%0.00%48.57%
December 20240.40%28.63%0.00%0.00%10.89%0.81%1.21%0.00%0.00%0.00%58.06%
January 20250.00%38.85%0.26%0.00%23.36%0.26%1.05%0.00%0.00%0.00%36.22%
February 20250.00%52.26%0.32%0.00%12.90%1.29%1.29%0.00%0.00%0.00%31.94%
March 20250.00%52.85%0.30%0.00%13.81%0.00%1.80%0.00%0.00%0.00%31.23%
April 20250.00%45.20%0.00%0.00%12.10%0.00%1.78%0.00%0.00%0.00%40.93%
May 20250.00%37.22%0.00%0.00%18.28%0.00%0.22%0.00%0.00%0.00%44.27%
June 20250.00%27.08%0.00%0.00%12.64%0.00%0.72%0.00%0.00%0.00%59.57%
July 20250.00%36.86%0.42%0.00%12.29%0.00%0.85%0.00%0.00%0.00%49.58%
August 20250.11%79.44%0.00%0.00%4.18%0.11%0.54%0.00%0.00%0.00%15.63%
September 20250.06%84.37%0.06%0.00%6.07%0.00%0.22%0.06%0.00%0.00%9.16%
October 20250.07%88.66%0.07%0.00%2.36%0.07%0.14%0.00%0.00%0.00%8.64%
November 20250.18%50.09%0.18%0.00%15.73%0.18%0.72%0.00%0.00%0.00%32.91%
December 20250.24%24.33%0.00%0.00%16.30%0.00%0.24%0.00%0.24%0.00%58.64%
January 20260.34%35.52%0.34%0.00%8.08%0.00%0.84%0.00%0.00%0.00%54.88%
February 20260.00%34.00%1.45%0.00%17.09%0.00%0.36%0.00%0.00%0.00%47.09%
March 20260.50%38.19%0.25%0.00%9.80%0.25%1.26%0.00%0.25%0.00%49.50%
April 20260.00%31.12%0.00%0.00%19.96%0.00%0.21%0.21%0.21%0.00%48.28%
May 20260.00%28.50%1.68%0.00%8.81%0.00%0.13%0.00%0.00%0.26%60.62%
June 20260.30%30.79%0.15%0.00%8.38%0.30%0.46%0.76%0.00%0.30%58.54%
July 20260.22%37.63%0.00%0.00%9.46%0.00%0.32%0.22%0.00%0.11%52.04%
August 20260.09%42.38%0.00%0.00%5.48%0.00%0.70%0.00%0.00%0.00%51.35%
September 20260.06%54.70%0.00%0.00%6.85%0.00%0.31%0.00%0.00%0.00%38.07%
October 20260.16%42.90%0.25%0.00%5.17%0.00%0.57%0.00%0.00%0.00%50.94%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Plant-based sweets and snacks category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
280.3 h(12 days)
Plant-based sweets and snacks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Sweets”
Chocolate bars and wafers
Chocolates
Cookies
Protein bars and wafers
Gummies, drops, jellies, lollipops
Pralines, drops and candies
106.6 h (4 days)
117.5 h (5 days)
131.5 h (5 days)
131.9 h (5 days)
133.3 h (6 days)
151 h (6 days)
Median of the Sweets category: 151 h (6 days)
Milk and quark bars
Marshmallows in chocolate
Plant-based sweets and snacks
Cereal bars
Cake
173.6 h (7 days)
177 h (7 days)
280.3 h (12 days)
302.6 h (13 days)
1,107.8 h (46 days)
Real Purchase Rate – Annual data for the Plant-based sweets and snacks subcategory compared with the other subcategories in Sweets.
SubcategoryRPR (%)
Milk and quark bars91%
Chocolates91%
Protein bars and wafers90%
Cookies90%
Cereal bars88%
Plant-based sweets and snacks88%
Gummies, drops, jellies, lollipops86%
Cake84%
Pralines, drops and candies84%
Chocolate bars and wafers84%
Marshmallows in chocolate83%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Plant-based sweets and snacks subcategory compared with the other subcategories in Sweets.
Brand Loyalty Index (BLI) marki w kategorii Plant-based sweets and snacks (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0056.12%
2024-12-01T00:00:0053.22%
2025-01-01T00:00:0054.90%
2025-02-01T00:00:0050.74%
2025-03-01T00:00:0047.84%
2025-04-01T00:00:0045.10%
2025-05-01T00:00:0057.61%
2025-06-01T00:00:0049.46%
2025-07-01T00:00:0045.83%
2025-08-01T00:00:0076.49%
2025-09-01T00:00:0082.17%
2025-10-01T00:00:0082.05%
2025-11-01T00:00:0063.42%
2025-12-01T00:00:0062.94%
2026-01-01T00:00:0058.93%
2026-02-01T00:00:0061.59%
2026-03-01T00:00:0047.84%
2026-04-01T00:00:0056.01%
2026-05-01T00:00:0068.68%
2026-06-01T00:00:0052.99%
2026-07-01T00:00:0056.06%
2026-08-01T00:00:0057.08%
2026-09-01T00:00:0059.84%
2026-10-01T00:00:0054.76%
-1.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Plant-based sweets and snacks added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Plant-based sweets and snacks (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00385686
2024-12-01T00:00:00248466
2025-01-01T00:00:00381694
2025-02-01T00:00:00310611
2025-03-01T00:00:00333696
2025-04-01T00:00:00281623
2025-05-01T00:00:00454788
2025-06-01T00:00:00277560
2025-07-01T00:00:00236515
2025-08-01T00:00:009341221
2025-09-01T00:00:0017792165
2025-10-01T00:00:0014811805
2025-11-01T00:00:00553872
2025-12-01T00:00:00411653
2026-01-01T00:00:005941008
2026-02-01T00:00:00550893
2026-03-01T00:00:00398832
2026-04-01T00:00:00466832
2026-05-01T00:00:007721124
2026-06-01T00:00:006561238
2026-07-01T00:00:009301659
2026-08-01T00:00:0011492013
2026-09-01T00:00:0016052682
2026-10-01T00:00:0012192226

Additions of a product from category Plant-based sweets and snacks

Absolute data on adding products from category Plant-based sweets and snacks with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Plant-based sweets and snacks
Number of additions Plant-based sweets and snacks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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